Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . 4-7 in Cleveland, Ohio.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. What things, exactly? joepulizzi Click To Tweet.

Advertising 100

Advertising Editorial Content Marketing Ads 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Cost of content creation.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

Brand 109

Brand IT Social Media Editorial 109

Neil Patel

JUNE 1, 2021

Videos are known as a content format that offers quick consumption as its main advantage. Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel. Storytelling Videos. Users love videos where people or brands explain things to them.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 109

Content Social Media Content Marketing Content Creator 109

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. But many pick their bracket because it’s a fun way to engage with their co-workers and friends. Take a page for your content marketing playbook. How to Do a Content Audit in a Few Hours. Build a bracket.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. The world’s No.

Content Marketing 87

Content Marketing Brand Retail Marketing 87

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. They are addictive, and our minds can’t get enough of them.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. CMWorld Click To Tweet.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

MARCH 29, 2021

Engage readers: No one wants to read or watch boring content. Be consistent: Creating good content is only part of the battle—if you want to improve your ranking, make sure to create content on a regular basis by creating an editorial calendar. People are tired of boring, dull, and salesy content.

Content 145

Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 106

Brand Content Storytelling Editorial Team 106

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Content Marketing Up is a perfect example of a blog with multiple cliffhangers.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. The good news is that creating a content strategy doesn’t have to be difficult or expensive, and even the smallest companies can do it.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Buffer

JULY 27, 2017

For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. Writing only blog posts that meet your criteria can help to keep the quality of your content high. There is no one right editorial cadence. million milestone.

Editorial 52

Editorial Social Media Blog Blogging 52

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Engage with readers. Excellent storytelling, and bold, no-nonsense blog posts. Develop a strong editorial voice.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

AUGUST 6, 2018

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs. Instagram is my favorite social network because of its social storytelling simplicity.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Hacker

FEBRUARY 19, 2024

Make it engaging: A great blog title will capture the reader’s attention and spark their curiosity. Look for features like customizable meta tags, sitemaps, and integration with analytics platforms like Google Analytics to monitor traffic, engagement, and other key metrics.

Writing 52

Writing Editorial Blog Blogging 52

ProBlogger

FEBRUARY 5, 2018

10 Things I Wish I Knew About Blogging and Content Marketing When I Started. Maybe this would be a good time for you to launch with a series of content that’s gonna get your readers to do something, some sort of a challenge, or content event. Number five is think about the editorial calendar going forward.

IT 51

IT Blog Blogging Social Media 51