Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Content Marketing Editorial Marketing Content 104

Neil Patel

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

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Editorial Creative Director Content Content Creation 145

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Search Engine Optimization Marketing 98

Content Hacker

DECEMBER 16, 2023

To truly connect with your audience in today’s content-saturated digital world, you need to know how to craft a content marketing strategy. In my experience, producing content is half the job. That’s where crafting an effective content marketing strategy comes into play. Think of it as a map.

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Content Marketing Brand Awareness Marketing Content Creation 52

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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Content Marketing Brand Editorial Marketing 111

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Content Creation Blog 64

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Ready to up your content game? Is A Content Plan That Important? Content plans are often confused with content strategies, but they are two very different things: A content plan includes data compiled from SEO research and content goals.

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Editorial Content Content Creation Construction 52

Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Content marketing strategy as a sub-discipline.

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Content Marketing Marketing Content Editorial 108

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Helping people find you through your content is your ultimate goal.

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Editorial IT Brand Awareness Content 52

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Manufacturing Content Marketing Marketing Editorial 97

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Publish for the sake of publishing.

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Content Marketing Marketing Content Editorial 108

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

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Content Marketing Marketing Content Editorial 106

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing. Cost: Free.

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Content Marketing Proofreader Marketing Editorial Team 97

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Content Marketing Must Create Engagement.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Content Marketing IT Marketing Editorial 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Marketing Content Creativity 95

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Content Marketing Marketing Content Retail 104

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. 11, PNR goes on hiatus.

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Publisher Publishing Publishing Editorial 97

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With $100,000, I’d test dynamic content recommendation engines for email. 1,000: Take the marketing team to dinner.

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Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Editorial Healthcare Entertainment 75

Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. For example, when I find myself having multiple projects to work on, it can be helpful to set up a content calendar so I can see the end in sight.

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Blog Post Publisher Publishing Publishing 98

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing.

Marketing 59

Marketing Content Creation Content Creator Content 59

Make a Living Writing

DECEMBER 17, 2023

Write for money: 80+ websites that pay freelance writers $50+ Rather than updating our Monster List of 161 Markets for Freelance Writers , we decided to release an updated and comprehensive list with newer markets and made our bottom line $50 for posts. If you want to explore sites that pay $30-$50, check out these 21 niche markets.

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Freelance Website Writer Writing 109

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR: This Old Marketing podcast. 09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. .” Show details.

Content Marketing 90

Content Marketing Marketing Content Advertising 90

Buffer

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night."

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Content Freelance Content Marketing Editorial 123

Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip. 4 Reasons You Should Act on Influencer Marketing. A cheesy marketing stunt? Sure, but one that’s on brand for a company known for its wacky content. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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Content Marketing Government Marketing Food 87

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 128

Content Creation Content Projects Freelance 128

iWriter

FEBRUARY 29, 2024

Developing a Content Strategy A content strategy is essentially a roadmap that guides your content’s creation, publication, and distribution. It lays out the goals, target audience, types of content to be created, and the platforms on which it will be published.

Engineering 52

Engineering Editorial Content Content Creation 52

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Jackie Ford is serving as Interim CEO.

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Architecture Agency Finance Editorial 84

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Few content teams have someone with such a keen eye for facts. Few content teams have someone with such a keen eye for facts.

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Content Editorial Publisher Publishing 134

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. publishing, self-help).

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. ” Evaluate new ideas by potential revenue.

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Management Freelance Content Management System Content 124

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 76

Content Marketing Marketing Content Search Engine Optimization 76

The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Content Creation Content Keywords Promotion 94