Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content Marketing Content marketing educates, informs, and entertains without appearing overtly ‘sales-y.’ SEO Copywriting SEO copy is a subset of content marketing.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Content Hacker

AUGUST 18, 2023

If you’re unable to clearly convey your value proposition or address pain points effectively, it might result in low engagement and, ultimately, lower conversion rates. So, how do you ensure your landing pages attract, engage, and convert your prospects? Poor messaging often serves as another barrier.

Sales 88

Sales Landing Page Marketing Copy 88

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Content Marketing Remains King Content marketing continues to reign supreme in the digital landscape.

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Neil Patel

JANUARY 18, 2022

However, blog posts are still the top asset to engage with your audience and generate leads for your business. In fact, 82 percent of companies actively use content marketing to grow their business. Addressing the objections people have about your business is the best way to improve your lead generation efforts.

Blog Post 145

Blog Post Persuasion Post Writing 145

Content Marketing Institute

JANUARY 25, 2019

Instead of ramping up the same old approaches, Perri and her team use a distribution strategy focused on building meaningful relationships with journalists and influencers : We do this by monitoring which social media channels people are engaging with, as well as the themes and messaging that is resonating the best. Trigger your content.

Content 105

Content Advertising Promotion Social Media 105

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Each stage of the funnel requires different types of content to be successful. Social media posts .

Marketing 105

Marketing Education Construction Landing Page 105

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Neil Patel

JUNE 15, 2021

There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for. When you lead with pain points, you’re that much more likely to intrigue your audience, getting them to sign up for that demo or join your email list. Direct Leads to Your Blog. A/B test: Test everything.

Ads 142

Ads Landing Page Social Media Copy 142

Content Hacker

JUNE 30, 2023

Lastly, blogging is baked into the WordPress platform, so you can easily create one to start content marketing and selling your course through your blog. To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content.

Collaboration 78

Collaboration Blog Blogging Banking 78

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. These tools will help you define what social platforms your audience visit most, the trending topics on each platform, and the engagement in which they perform. Once you build trust, you can engage in a social media relationship.

Social Media 52

Social Media Sales Media Landing Page 52

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. sales for every 100 webinar registrations.

Sales 111

Sales Landing Page Lead Generation Text 111

Bramework

AUGUST 20, 2023

Because if you can make money blogging , your content marketing can not only increase your potential leads, but also your monthly income. To help you better understand how email marketing works , take a look at Bramework’s CTA. Download Now for Engaging, High-Quality Posts ! Yes, it’s true!

Blog 98

Blog Blogging Freelance Brand Awareness 98

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

ProBlogger

SEPTEMBER 28, 2016

Images and snapshots immediately make your content more consumable and keep the readers engaged. In fact, visual content is so useful for branding, that I strongly recommend making infographics a key part of your content strategy. Source: Content Marketing Institute. This has two advantages. Wrapping Up.

Brand 52

Brand Blog Blogging Lead Generation 52

ProBlogger

SEPTEMBER 7, 2014

This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice. Let’s make sure you’re doing this content creation thing right. Unfortunately, I can’t do that for you.

Content 49

Content Landing Page Entertainment Government 49

Quick Sprout

JULY 19, 2022

No joke, this is for large businesses using content marketing as their primary customer acquisition channel. If you’re up to engaging your first core readers, leverage this to make a solid connection with them. Online courses, webinars, e-books, etc. Larger sites quickly get to 5-7 posts per week. Yes, only three.

Blog 144

Blog Blogging Finance Freelance 144

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 110

Content Marketing Marketing Lead Generation Content 110

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Neil Patel

JANUARY 21, 2021

Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with content marketing. Let’s assume your page content sells blue denim jeans. Abolish Duplicate Content. Over the years, I have created thousands of rich, data-driven, and useful blog content.

Keywords 145

Keywords Text SEO Social Media 145

ProBlogger

FEBRUARY 23, 2016

This can be an overwhelming and challenging process for even the best content marketer. The Content Creation Formula for Successful Online Marketing. The good news is that technology has evolved along with the marketing industry. Great content begins with a great idea. Mobile engagement tools.

Content Creation 33

Content Creation Proofreader Marketing Content 33

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. 80% engagement rate. These aren’t made-up numbers.

Content Marketing 103

Content Marketing Brand Hospitality Contractor 103

Contently

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Agency 52

Agency Content Projects Utilities 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 133

Sales IT Search Engine Optimization Content 133

Moz

APRIL 3, 2019

Musts for Syndicated Content: A catchy headline A timely topic 1,000 words or less Links in the content back to relevant content on your site. Sponsored content or guest posts. What this means is that, like with paid search, your content needs to be more niche and customized to your audience for higher performance.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 104

Sales Marketing Concept Digital Marketing 104

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Contently

DECEMBER 16, 2022

Based on our research, there are four main stages to content success, which we’ve called the content maturity model : 1. Crawl: Here, marketers start to build their content strategy. The focus is primarily on building and engaging their target audience and creating an SEO strategy. Leads Generated.

Content Marketing 134

Content Marketing Marketing Content Banking 134