Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you.

Content Marketing 82

Content Marketing Content IT Marketing 82

ContentWriters

FEBRUARY 21, 2024

Representing a new evolution of technology with the potential to generate content at unprecedented speeds, many marketers and knowledge professionals explored their capabilities. Those who engaged with AI tools discovered that, while they are impressive, they are not infallible. ” Originality.ai Originality.ai Originality.ai

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

The Hoth

APRIL 6, 2023

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

Text 52

Text SEO Search Engine Optimization Digital Marketing 52

Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. We offer different levels of content writing to suit your needs and budget. Visit our Content Shop to learn more.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. Here are some text tips to prompt scrollers to stop, read, click, and read some more. But don’t expect great images to do all the work. Continue reading →

Social Media 140

Social Media Media Engagement Content 140

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

Copywriter 64

Copywriter Copywriting Content Marketing SEO 64

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input.

Transportation 264

Transportation Utilities Finance Portfolio 264

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 105

Content Marketing IT Marketing Content 105

Intergrowth

MARCH 10, 2023

I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. One caveat: I run an SEO-centric content marketing agency. Creating content is expensive. I’m biased.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

BKA Content

MAY 29, 2024

By setting your website structure up well, you can improve the SEO results of your entire website and each individual piece of content. This may seem like a relatively boring step compared to creating engaging content, but it lays the foundation for every other kind of SEO effort. Using multimedia content effectively.

Search Engine Optimization 73

Search Engine Optimization Engineering Keywords Lead Generation 73

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 95

Content Marketing Marketing Content Content Creator 95

Express Writers

JUNE 9, 2024

Google holds 85.55% of the global search engine market. About 77% of internet users engage with blogs. 80% of bloggers see strong marketing results, and those who publish regularly see the best results. By 2032, the global content marketing industry should reach a $2 trillion market size.

Blog 52

Blog Blogging Social Media Content Creation 52

Grammarly

JANUARY 29, 2024

The first type is website copywriting —the text that appears on a web page. Next are online articles and blogs , known as content marketing. Then you have marketing copywriting, which is more directly sales-oriented. URL slugs, meta descriptions, and image alt text are likewise influential.

Website 94

Website Writing Copywriter Copywriting 94

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

Marketing 145

Marketing Content Text Engagement 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. The answer?

Content 144

Content Brand Awareness Collaboration Keywords 144

Content Hacker

MAY 19, 2023

Writing style tips and formatting advice to ensure readability and engagement. Table of Contents: What Should My First Blog Post Be About? In this section, we’ll discuss how you can share personal details about yourself or your business, direct readers toward relevant pages on your site, and encourage social media engagement.

Blog Post 93

Blog Post Blog Blogging Post 93

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). This unique tool provides insight into PDF engagement using heat map technology.

Management 124

Management Freelance Content Management System Content 124

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Media Content Creator IT 126

Smart Blogger

SEPTEMBER 12, 2023

But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket. Grab attention, spark engagement, and lead viewers to take action — like clicking to your site or making a purchase. You need a strategy — a roadmap to social media engagement and conversion.

Social Media 109

Social Media Script Marketing Brand Awareness 109

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?

Ads 139

Ads Content Utilities Advertising 139

Neil Patel

NOVEMBER 1, 2021

Let’s dive deeper into the world of content creators and influencers to understand exactly what they do and what makes them different from each other. What Do Content Creators Do? Content creators create content for blogs and social media platforms. Here is an example of content on Instagram shared by the account @poets.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Contently

MAY 11, 2024

For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Don’t forget to amplify their content on your own website, blog, and social accounts. If your business has the budget, it may also be worth exploring content that goes beyond text.

SEO 97

SEO Content Food Social Media 97

ContentWriters

MARCH 22, 2023

As compared to the general information contained in a piece of short-form content, long-form content explores a topic in greater depth. Beyond that, its more serious job is to keep the reader engaged enough to spend more than a few minutes on the website. Does this content bolster my marketing strategy?

Long Form Content 98

Long Form Content IT Electronics Content 98

Content Marketing Institute

FEBRUARY 5, 2018

Standard Facebook videos are still effective in capturing more organic traffic than a text or text-with-image post. Most content consumed on Facebook is video. That format generates the highest engagement rates of any post type. Promote your #blog content on @Instagram using its Stories feature, says @Nansida.

Social Media 167

Social Media Promotion Media Content 167

BKA Content

JUNE 8, 2023

A crucial part of how to get your website noticed is to understand what your potential customers might be searching for and provide content that meets their needs. Create Engaging Titles and Descriptions for Your Website Think of your website’s title and description as its introduction to the world.

Website 84

Website Search Engine Optimization Insurance Engineering 84

Buffer

JANUARY 4, 2023

Some examples of AI tools that can assist with idea generation include Persado , which uses machine learning to analyze audience engagement data and suggest relevant topics, and ChatGPT, an AI tool that can generate ideas for stories, articles, and more based on a set of user-defined parameters.

Content Creation 142

Content Creation Content Creator Content Proofreader 142

Content Hacker

DECEMBER 26, 2023

For example, consider a blog post about content marketing strategies with references to studies and statistics. Consider how relevant your links are, how you use anchor text, and how you distribute links across your pages. So, next time you’re planning your content strategy , remember the importance of internal links.

Blog Post 78

Blog Post Post Blog Blogging 78

BKA Content

JANUARY 17, 2024

It selects websites that are full of interesting, engaging, helpful and tasty content, rather than repeated information. Our powerful and persuasive SEO content wins every time. Duplicate Content FAQs When you know why having duplicate content is an issue for SEO in general, it’s easier to avoid specific problems.

SEO 71

SEO Contractor Content Persuasion 71

Content Hacker

APRIL 28, 2023

Versatility: As a generalized platform, ChatGPT can create an array of short-form content types such as social media posts, email drafts, ad copywriting ideas, or even brainstorming sessions. Struggling to understand where AI can fit into your content marketing? Struggling with content marketing, period?

Content 88

Content Content Creation Keywords Creativity 88

Smart Blogger

JUNE 14, 2023

Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. QuillBot Price : Free trial, $19.99/month

Copywriter 91

Copywriter Copywriting Content Creation Ad Copy 91

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

Search Engine Optimization 128

Search Engine Optimization Digital Marketing Content Collaboration 128

BKA Content

NOVEMBER 13, 2023

Blogging lets you regularly update your website with valuable information about your franchise, keeping your audience engaged and signaling to search engines that you have an active site worth indexing. Effective keywords: Content writers can research and integrate the right keywords into your blog posts.

SEO 89

SEO Social Media Search Engine Optimization Keywords 89

BKA Content

MARCH 29, 2024

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Meta recently revised the reach and frequency goals for campaigns with awareness and engagement objectives. ThruPlay: An option for tracking the number of times a video ad plays to completion or the average playing time.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94