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The simple governance strategy that will help web teams succeed

Contented

A fancy report says the current website is terrible: it's not mobile responsive, no one can find anything, and the content is rubbish. The Executive gives the green light to a whopping budget: a nice slice of the cake for design, a humongous chunk for technology, and a few crumbs for the content stream. There's a lot at stake.

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Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. But what about content strategy? 3 inadequate reasons for content strategy.

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.). Yes, we marketers wear many hats. Are you in?

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Nine digital content skills that open up many job opportunities

Contented

Many jobs now demand digital content skills: corporate communications, technical communications, web writing, journalism, advertising, publishing, marketing, content marketing, public relations, content management, content strategy, digital strategy, service design and government roles. .

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Your content represents your online identity to the social world.

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Best Content Management Systems

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.

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How one of our clients works smarter, not harder

Contented

In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued. In the web or communications team, you can spend your days pulling your hair out, policing and rewriting digital content, that is not fit for purpose. New site, same old content problems.