Content Marketing Institute

JANUARY 6, 2022

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.

Editorial 117

Editorial Content Marketing Publisher Publishing 117

Content Marketing Institute

SEPTEMBER 22, 2021

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

Content Marketing 122

Content Marketing Marketing Content Editorial 122

Ahrefs

JANUARY 12, 2023

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›

Content Marketing 90

Content Marketing Editorial Team Editorial Marketing 90

Content Marketing Institute

APRIL 21, 2020

Content curation is a handy technique for all content marketers. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Editorial 129

Editorial Content Content Marketing Brand 129

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? For example, search job postings for “ content strategist.” HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

DECEMBER 12, 2022

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. And if you don’t have a calendar, start here.) Continue reading →

Editorial 102

Editorial Content Content Marketing Marketing 102

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. is to demonstrate your business services and leadership using quality content. What Is SEO Content? Brainstorm topics and headlines.

Editorial 52

Editorial SEO Keywords Engineering 52

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Your content represents your online identity to the social world.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

JANUARY 14, 2020

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. Continue reading → The post How to Create a Strategic Editorial Calendar appeared first on Content Marketing Institute.

Editorial 99

Editorial Content Marketing Marketing Content 99

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

Content Marketing 94

Content Marketing Marketing Content Editorial 94

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? Click To Tweet. This could be due to many possible reasons (e.g.,

Manufacturing 96

Manufacturing Content Marketing Marketing Editorial 96

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Be thoughtful and deliberate in your content creation.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Define your verbal strategy.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

OCTOBER 26, 2022

Have your team members answer these questions and work together to create an editorial operating contract. How do you create an environment of team bliss and growth? Continue reading →

Editorial 97

Editorial Content 97

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 105

Content Marketing Marketing Content Editorial 105

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 100

Content Marketing Editorial Marketing Content 100

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Content 123

Content Freelance Content Marketing Editorial 123

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Take the long view of your job.

Content Marketing 99

Content Marketing Marketing Content Government 99

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 103

Content Marketing Marketing Content Social Media 103

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 104

Content Marketing Manufacturing Marketing Content Creation 104

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Just how loud will this sonic boom be? Just how loud will this sonic boom be?

Content Marketing 98

Content Marketing Marketing Storytelling Content 98

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. Absolutely.

Content Marketing 93

Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet

Content Marketing 90

Content Marketing Marketing Editorial Team Search Engine Optimization 90

ContentWriters

AUGUST 23, 2023

Content helps your business establish authority and trust, demonstrate expertise, and boost your website’s search ranking. The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. But most marketers don’t have data science and computer programming skills.

Content Marketing 90

Content Marketing Marketing Content Text 90

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 104

Content Marketing Marketing Content Retail 104

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 95

Content Marketing Marketing Content Creativity 95

Content Marketing Institute

JUNE 7, 2019

Your editorial calendar has holes, and ideas seem just out of reach. Continue reading → The post Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar appeared first on Content Marketing Institute. You have two choices: Wait for inspiration or develop a system to find stellar ideas.

Editorial 109

Editorial Creativity Content Marketing Marketing 109

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

iWriter

FEBRUARY 29, 2024

Are you tired of staring at a blank screen and struggling to come up with fresh and engaging content ideas? This comprehensive guide will show you how to fuel your content engine and become a masterful content planner. Why Is Content Planning Important? Look no further! Let’s get started!

Engineering 52

Engineering Editorial Content Content Creation 52

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Learn how she leads the agency and why she's a Content Marketer of the Year finalist. Four years later, she's the vice president and has helped grow it to $16 million in revenue.

Brand 86

Brand Editorial Agency Content 86