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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

More importantly, it means you’re a master of communication, critical thinking, and creativity. As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Editing could be just what you are looking for.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Monitor how customers interact with product content, making sure it engages and helps meet the company’s goals. In the course of their job, the product content strategist must: Research customer needs.

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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

You received decent engagement, but you quickly noticed a problem. Rocketium understands the digital media landscape is constantly shifting. Eliminating repetitive creative work is their first goal, saving brands the hassle of creating completely new content for new campaigns. How do you think it will help your brand?

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What Is CTR? And How You Can Improve It

Backlinko

This metric provides insights into how customers engage with your content, highlighting what resonates with them. Why CTR Matters for SEO User engagement: A high CTR shows that you’re matching the search intent of users and that they’re engaging with your content. CTR is a metric you shouldn’t ignore.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

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The AI-Assisted Artisan Author With Joanna Penn

The Creative Penn

How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. What is the AI-Assisted Artisan Author? She has sold almost a million books across 169 countries and 5 languages.