Thu.Oct 26, 2023

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Free SEO Audit Template for 2023

Ahrefs

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website.

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5 Tips for Writing a Stand-Out LinkedIn Summary

Grammarly

A LinkedIn summary is a concise description that showcases your personality and professional journey. Located at the top of your LinkedIn profile, it’s an opportunity to stand out from the crowd and make a memorable first impression. You can think of it like the trailer to the movie of your professional life. It’s the sneak peek, the elevator pitch , and the first impression all rolled into one.

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I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened

Ahrefs

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data.

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5 Writing Tricks That Treat Audiences to Better Data-Based Stories

Content Marketing Institute

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What is Backlinking?

Content Hacker

Imagine being a rookie detective, following trails and chasing leads to crack the big case. That’s what search engines like Google do every day in the vast digital landscape. But instead of footprints or fingerprints, they follow backlinks. The question is, “What are backlinks?” From the readers’s perspective, backlinks are clickable text on the page that usually lead you to another useful page (see what I did there?

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What to Expect When You’re Expecting a Parade

Jane Friedman

Photo by Beth Macdonald on Unsplash Today’s post is by author Joni B. Cole , author of Party Like It’s 2044 : Finding the Funny in Life and Death. All hail the newly published author. Or not. A few weeks ago my new book came out, a collection of literary humor essays. You would think given this is my seventh book (from six different publishers), I would be well prepared for this momentous occasion.

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The End of Mass

David Meerman Scott

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs. the Rangers. But wait… Rangers? I thought they were New York’s Hockey team.

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How to (Legally) Record a Phone Call On Your iPhone

Quick Sprout

With all the fancy new tech crammed into the latest iPhone, recording calls should be fairly easy. But if you … How to (Legally) Record a Phone Call On Your iPhone Read More » The post How to (Legally) Record a Phone Call On Your iPhone appeared first on.

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Should My Blog Posts Link to Other Sources?

Content Hacker

Yes. The End. Just kidding; let’s get into the details you came for. Yes, your blog posts should absolutely link to other sources. Making your blog link out to other credible sources is generally a good crucial practice. It adds credibility and depth to your content. “Internal links” are hyperlinks that lead to somewhere else on your website.

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Is AI Going to Replace Copywriters?

Creative Little World

Ever tried typing a daunting email, only for your Gmail to suggest the perfect way to express your thoughts? Turns out, you’ve got a co-author in the form of artificial intelligence (AI). As we experience the era of AI, technology has crept into almost every field imaginable, and copywriting hasn’t been spared either. A simmering question gains traction among copywriters: “Is AI going to replace copywriters?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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7 HUGE Keyword Research Mistakes to AVOID

Content Hacker

Let’s learn what not to do in Keyword Research land. But first, a review: a keyword is a search term. It’s literally anything anyone types into any search engine. Good content marketers (that’s you) are finding the best search terms and turning them into posts. Once published on your site, search engines find your post and help your audience find you.

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The Best Ways to Monetize Your Blog (Pumped-Up by SEO) 

The Hoth

Does this sound familiar? You’re a brand new blogger, and you just got done writing your first handful of posts. Incredibly proud of your accomplishment, you check your analytics after a week to see how many adoring fans viewed your post and left insightful comments. Your heart drops a little as you realize that not a single person has read one of your posts.

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How to Craft a Content Marketing Strategy

Content Hacker

So, you’ve got a knack for crafting engaging content? You could write an essay on the evolution of the coffee bean and still make it sound riveting. But when it comes to online writing, your stellar pieces seem to vanish into thin air. You’re left wondering… where’s my audience? The truth is, creating captivating content isn’t enough.

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7 Most Effective Content Curation Strategies for Bloggers in 2023

Bramework

Effective content curation strategies do not have to be difficult. Surprise! The quick-moving nature of content marketing and its explosive growth has led many bloggers to focus on having a more solid content strategy in place. As you know, blogging is our business at Bramework so we compiled the most effective content curation strategies that will help you grow your blog and brand.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What is Keyword Research?

Content Hacker

Keyword research is the process of identifying and analyzing the specific words and phrases (keywords) that people use when searching for information, products, or services on search engines like Google. The goal of keyword research is to understand the language and terms used by your target audience so that you can optimize your blog posts with those keywords.

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What is Content Marketing?

Content Hacker

Have you ever pitched someone your product and wondered why they don’t buy? You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. The reason your audience doesn’t care about your product is because you’re pitching them too soon.

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Content Creation with AI

Content Hacker

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. The content could be: articles blog posts videos infographics podcasts social media posts The purpose could be: engage inform entertain educate your target audience The end result for your brand could be: brand awareness lead generation customer retention thought leadership The Pro

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Understanding the Importance of Blog Formatting

Content Hacker

So your blog post is helpful and relevant. Cool. But is it also readable? The art and science of blog formatting is as crucial to your content marketing strategy as quality writing or original research. Differentiating Between Blog Post Types A well-structured blog post can capture a reader’s attention like no other form of content. Before you begin writing, consider the kind of post you want to create.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Create Engaging Content

Content Hacker

Picture this. You’ve got a killer idea for an article. You’re pumped, your fingers are itching to start typing away. After a while, you read it back to yourself. But if you’re being honest with yourself…it kinda stinks. Dang it! You spent all that time and pretty much have nothing! Will your audience enjoy that? Will they even read it?!

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Content Publishing and Repurposing

Content Hacker

Profitable, sustainable content strategies begin with a blog post. They end with a blog post, 58 instagram posts, maybe a podcast episode or two, probably some YouTube videos, oh and TikTok, some –ok you get the point. Lots of content. Ever wondered how people do all that? Putting out so much content seems impossible, especially with smaller teams?