Jane Friedman

SEPTEMBER 20, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

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Storytelling Engineering Writer Management 116

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

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Content Marketing Government Marketing Content 105

Freelance Union

SEPTEMBER 20, 2023

IRS Tax Tip 2023-109, Sept. 6, 2023 The Oct. 16, 2023, extension filing deadline is coming up, and many taxpayers who requested an extension are now choosing a tax return preparer. Most tax return preparers provide honest, quality service, but there are some bad apples out there – from unethical preparers to outright scammers. When hiring an individual or firm to prepare a tax return, taxpayers need to understand how to choose a tax preparer wisely and what questions to ask.

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Electronics Banking Website IT 90

BKA Content

SEPTEMBER 20, 2023

What To Ask SEO Consultants: 11 Important Questions To Help Your Site SEO strategy sessions are more productive when you prepare a few questions beforehand. Knowing what to ask SEO consultants can help you choose the right SEO partner, reach search goals faster and maximize your return on investment. These eleven questions are right on the money. What To Ask SEO Consultants About Their Business Trustworthy SEO consultants deliver measurable benefits for your website.

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Consulting SEO Search Engine Optimization Contractor 86

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

SEPTEMBER 20, 2023

Introducing Magic Link Logins. This new way to login Jasper is faster, more secure, and you'll never have to remember a password again.

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CopyBlogger

SEPTEMBER 20, 2023

What’s worse — no traffic or traffic with no conversions? No matter the answer, you lose. That’s why one of. Continue Reading The post On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO appeared first on Copyblogger.

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Publisher Publishing Publishing SEO 83

Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. She joined Hachette in 2018 after having been at Macmillan for more than 20 years. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. She was previously at Penguin Random House. Nihar Malaviya , appointed interim CEO in January, has been made CEO of Penguin Random House.

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Art Director Editorial Agency Portfolio 75

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. With the help of a content marketing calendar, you can narrow your content creation and marketing goals and plan them out on a detailed level.

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Editorial Content Marketing Marketing Content 59

Neal Schaffer

SEPTEMBER 20, 2023

If blogging is how you go about generating website traffic and leads, do you always have enough compelling blog post ideas that will help you fill your editorial calendar? This article will make it simple for you to complete this loophole in the content development process and help you creating more compelling content to help […] 67 Best Blog Post Ideas to Get More Traffic and Leads appeared first on NealSchaffer.

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Blog Post Editorial Post Blog 52

AWAI

SEPTEMBER 20, 2023

Join AWAI’s learning chief, Pam Foster, and B2B Writers International managing editor, Lisa Christoffel, for a FREE training on what white papers are, why B2B companies need them, and more.

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Projects Writing Writer Management 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Fat Joe

SEPTEMBER 20, 2023

Want to ensure your website and content show up in Google search results? Google Search Console (GSC) can help with that. It’s one of the best SEO tools available. You can see how your content performs in search results, troubleshoot indexing issues, monitor external links, and more. Google Search Console data is so valuable because it comes directly from Google – no third-party guesstimates.

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SEO Keywords Ads Website 52

AWAI

SEPTEMBER 20, 2023

A wildly in-demand skill is needed in this industry to transform all kinds of projects submitted by writers from “good” to GREAT…

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Writing Projects Writer 52

Grammarly

SEPTEMBER 20, 2023

Into is one of those tricky English prepositions that seems straightforward at first, but becomes more complicated when you look into it. Into is a preposition, which means it shows a relationship between two words in a sentence—typically pronouns and nouns. Below we’ll help you understand which definition of into to use, and when to use into versus in to.

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Script Engagement Communication Audience 107

AWAI

SEPTEMBER 20, 2023

You can start making money as a writer within a month — even if you have no experience. Check this out!

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Writer 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Freelance Writing Jobs

SEPTEMBER 20, 2023

So, you don’t earn the same amount of money every month, and sometimes, your work is on pause. What’s a big deal – someone might say – so what? Fluctuating income and downtimes are two natural parts of a freelancer’s journey. You must just get used to it. Not after you experience the dark side of irregular income. In fact, it is the second biggest challenge in freelancing after project acquisition.

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Finance Freelance Transportation Medical 76

ProBlogger

SEPTEMBER 20, 2023

The post 52 Types of Blog Posts that Are Proven to Work appeared first on ProBlogger. This guest post is by Karol K of Online Business Design blog. Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. As a blogger, you can choose from a much bigger variety of possible blog post types (and content in general).

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Blog Post Post Blog Blogging 55