Wed.Jul 05, 2023

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Freelance Isn’t Free Los Angeles: What it Means For You

Freelance Union

Good news, L.A. freelancers! We have exciting news to share with you that directly impacts the vibrant freelance community in the City of Angels. It often takes weeks to months to get an invoice paid – if a payment even comes at all –  and freelancers have virtually no remedies when they get stiffed. In a city founded on creative workers and in a country who celebrates independence, this should not be the case.

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“Palate,” “Palette,” or “Pallet”? How to Use Each Word Correctly

Grammarly

There are several tricky words in the English language that even the most seasoned speakers and writers can still find confusing. The homophones palate , palette , and pallet are just one example of how nuanced and complex English can be. If the spellings of these words have tripped you up in the past, don’t fret—we’re going to discuss exactly how to use each word correctly and share a few tricks to remember which definitions pertain to each spelling.

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Audiences Don’t Care If AI Created Your Brand’s Content

Content Marketing Institute

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Audience 103
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

Keywords 100
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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25 Years of Freelancing: 8 Things I Wish I’d Learned Sooner

AWAI

Reflecting on her milestone of 25 years as a freelance writer, Case Study Specialist Casey Hibbard realized there were eight things she wished she’d learned sooner on her journey to writing success. She shares them here today.

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How to Build a Full-Funnel Marketing Strategy (w/ Example)

Ahrefs

Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey.

More Trending

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Book Files and Formats: How to Protect Your Writing Investment

Jane Friedman

“Safe” by rpongsaj is licensed under CC BY 2.0 Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. A writer’s investment in their book is more than time and creativity. Our words, and sometimes visuals, are then turned into electronic files—another investment.

Writing 99
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Top 10 Social Media Trends You Can’t Afford to Ignore in 2023

Smart Blogger

Staying ahead of social media trends is no easy feat! Each year, the trends you latch onto could be the difference between your brand blending in or standing out. But ever wondered how to find those game-changing trends before they become mainstream? How to discern the fads from the shifts that could propel your online presence to new heights? Well, you’re in the right place.

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Book Publishing Jobs: 9 Credible Ways To Make A Profit By Living Your Dreams

Make a Living Writing

Writers are often told to keep their day job until book sales take off, but what if you could find a day job in the industry you love? If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn.

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5 Listicle Ideas To Spark Inspiration

BKA Content

5 Listicle Ideas To Spark Inspiration In its most basic form, a listicle — a mash-up of the words “list” and “article” — is a blog post with numbered topic items. However, when done right, a well-written listicle provides value to readers and drives traffic to your business. Try These 5 Listicle Ideas To Attract Readers A listicle should inform, educate or entertain, leaving the reader with more than useless clickbait.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What is Bounce Rate? 10 Key Tactics to Get Readers Hooked

Smart Blogger

Bounce rate: it’s one of those digital metrics that can either keep you up at night. You know that your hard work in luring visitors to your site is only half the battle; the real challenge is making them stay. In this guide, we will pull back the curtain on the bounce rate, revealing how you can transform your site into a digital hotspot that readers can’t resist.

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Decoding the Consumer Mindset: The Power of Audience Definition

Blogtrepreneur

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Umpteen parameters play a vital role in understanding the consumer mindset, and deciphering their needs, wants, and desires can be overwhelming. Fortunately, advanced technologies and innovative techniques have made audience definition and consumer behaviour analysis more accessible.

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12 Best Online Course Platforms To Flaunt Your Creativity (2023)

Smart Blogger

Are you a course creator eager to parade your creations on the best online course platforms? But you’re a little nervous and want to feel confident you’ve made the right choice? Relax. Below, you’ll find clear, straightforward solutions and answers to your most challenging questions. Use the detailed overview of the best online course platforms to help you build, showcase, and monetize your course creations.

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How and Why to Outsource Content Writing Effectively

ContentWriters

Anyone in your organization can write. So why should your company outsource your digital content writing ? Furthermore, how do you know what “good” writing is? How can you look outside your organization and find the ideal messaging resource for your brand, your company’s web pages, blog posts, emailers, and other digital and old-school marketing communications content?

Writing 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Navigating Canonicalization in SEO: A Comprehensive Guide

Fat Joe

Many SEOs struggle with content duplication issues as they scale their clients’ sites. URL canonicalization is often the easiest way to solve this. It’s the process of deciding which version of a page is the most definitive and using canonical tags to tell search engines that is the URL you want to be indexed. Canonicalization in SEO can offer great benefits, but it can also cause significant problems if used incorrectly.

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Should You Do a 30 Day Blogging Challenge?

Blogging From Paradise

30 day blogging challenges seem like popular ways to get your blogging mojo moving again.

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LAST CALL to Join Our Writing Group

AWAI

Save $200 on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.

Writing 52
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10+ LinkedIn Marketing Tactics to Expand Your Business (2023)

Smart Blogger

Embarking on the journey of LinkedIn marketing can feel like venturing into uncharted waters, can’t it? Don’t worry, you’re not alone. As the digital landscape expands, so too must our strategies. LinkedIn isn’t just an online resume — it’s a goldmine for growing your business. We’ve put together a list of actionable LinkedIn marketing strategies to help you tap into this potential and attract the right audience.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Build Your Blog’s Audience with Long Form Evergreen Content

ProBlogger

The post How to Build Your Blog’s Audience with Long Form Evergreen Content appeared first on ProBlogger. Image created in Canva Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air! If you’re one of them, I would highly recommend you spend a few minutes today listening to the first 20 or so minutes of this podcast by Tim Ferriss who outlines how he’d build his audience if he were starti

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10 Instagram Marketing Tips That’ll Make You an Insta-Sensation

Smart Blogger

Looking to ace your Instagram marketing game? Do you see popular profiles with massive followings and high engagement and wish you could be them? Well, here’s the good news: You’re closer than you think. Those successful Instagram accounts you admire? They’re not just lucky, they’re strategic. And we’re here to spill the beans on how they do it.