Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!

IT 102

IT Ad Copy Keywords Landing Page 102

Bramework

DECEMBER 21, 2023

We all know that content is king. So what exactly are the benefits of blogging? We also know that blogs have been around for a while but sometimes they are undervalued, ignored and often times poorly written. It’s a shame because blogging has many benefits! Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Grammarly

DECEMBER 21, 2023

Making a personal connection with customers is a top priority for most businesses, but the question remains: how ? Featuring a case study is a tried-and-true strategy for showing how your product or service works so potential customers can see themselves using it with real-life examples. But what is a professional case study and how do you write one?

Writing 84

Writing Proofreader Copywriter Copywriting 84

CopyBlogger

DECEMBER 21, 2023

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Content Marketing 82

Content Marketing Post Marketing Content 82

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

The Hoth

DECEMBER 21, 2023

Is there a competing website you can’t seem to outrank on the SERPs (search engine results pages)? If so, you need to perform an SEO competitor analysis to understand why they always seem to be on top. Otherwise, you’ll be shooting in the dark with your SEO efforts , making it highly unlikely that you’ll ever crack the code. Even if you somehow manage to outrank them through random tactics, you won’t know why – making it incredibly difficult to maintain the edge.

Keywords 59

Keywords SEO Engineering Website 59

BKA Content

DECEMBER 21, 2023

Mastering the AP Style Rules for Abbreviations I’m a huge fan of abbreviations because they make communication easier and spare me from unnecessary typing. When I’m writing in Associated Press style, though, it sometimes feels like these benefits disappear, since there are so many tricky AP style rules for abbreviations to remember (and occasionally Google, if we’re being honest).

Insurance 52

Insurance Collaboration Social Media Text 52

Freelance Union

DECEMBER 21, 2023

Freelancers Union joins American Society of Media Photographers and MPB to Launch the Photo Hub, a State-of-the-art Studio and Equipment Facility for Photographers. Brooklyn, NY - The barriers to entry for aspiring photographers just got a whole lot lower, thanks to a groundbreaking partnership between the Freelancers Union, the American Society of Media Photographers (ASMP) New York, and MPB, the largest global platform to buy, sell and trade used photo and video gear.

Freelance 110

Freelance Content Creator Storytelling Collaboration 110