Copyhackers
OCTOBER 5, 2023
Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.
Content Marketing Institute
OCTOBER 5, 2023
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
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Quick Sprout
OCTOBER 5, 2023
For web designers and website owners, shifting design trends can be a good thing or a bad thing. On the … 17 New Website Design Ideas To Get A Bored Crowd Clicking Read More » The post 17 New Website Design Ideas To Get A Bored Crowd Clicking appeared first on.
Smart Blogger
OCTOBER 5, 2023
In the rising influencer marketing trend, you’ve likely encountered the term “nano influencer.” But what does it mean? Why should you care? And who are these unsung heroes? Well, first off, they’re not celebrities with millions of followers. They are everyday folks, probably your next-door neighbor or local shop assistant. And trust me, they’re a game-changer.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
OCTOBER 5, 2023
What is consonance in English? It’s the s ame s ounds e x er c i s ed in s u cc e ss ion, like these s sounds from the letters s, x, and c. Consonance comes in handy for poetry, lyrics, and all kinds of writing, but how do you use consonance sounds correctly? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is consonance?
Freelance Union
OCTOBER 5, 2023
At one time or other in your career, you may have felt the pull toward a more altruistic line of work. Working for a nonprofit may have been a fleeting thought but meant a sacrifice in compensation you could not afford. Many of us reexamined our missions in life during COVID. As social impact, corporate social responsibility (CSR) and Environmental, Social, and Governance (ESG) become table stakes and not just buzzwords for companies these days, there are more and more opportunities to have an i
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Quick Sprout
OCTOBER 5, 2023
As a Shopify store owner, you want to retain loyal, repeat customers in order to see long-term success. The key … Growave Review Read More » The post Growave Review appeared first on.
Ben Settle
OCTOBER 5, 2023
One of the more fascinating bios I read this year is called: “The Earl Nightingale Story” About (in case this isn’t obvious) Earl Nightingale. I had zero idea how fascinating and interesting this guy was until reading this book. He was far more than just the sort of father-figure and founder of modern info publishing as we know it. He was also a brawler with violent anger issues & PTSD.
Content Hacker
OCTOBER 5, 2023
Voice search is taking off, with over 4.2 billion voice assistants in use worldwide. By 2024, that number is expected to explode to 8.4 billion devices. That’s a lot of people using their voices to find information. So, if you’re not optimizing your website for voice search, you’re missing out on a big opportunity. In this blog post, we’ll break down everything you need to know about voice search SEO.
Ben Settle
OCTOBER 5, 2023
One of my customers recently prompted fapGPT to create a conversation between me and Stephen King. The result? fapGPT thinks I’m a cross between Howdy Doody and a Money Twitter cartoon account. Enjoy: FAKE BEN SETTLE: Well, howdy there, partner. I reckon you’ve stirred up a mighty interesting topic. Now, when it comes to the dance between fiction and copywriting, you best believe they ain’t just two peas in a pod.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
The Hoth
OCTOBER 5, 2023
Are you about to go global with your business? Then you will need to gain online visibility in the countries you’re expanding to, which means adopting an international SEO strategy. International SEO is tricky because you’re not only dealing with other countries and languages but also other search engines. While Google accounts for 92.66% of the global search engine market , Russian search engine Yandex (1.17%) and Chinese search engine Baidu (0.84%) are both wildly popular (and exclusively us
Ben Settle
OCTOBER 5, 2023
A few weeks ago I got to back-and-forthing with my pal Shane Hunter about AI. Shane is one of the few I know who intelligently uses it for marketing. And he’d found an-already creepy & disgusting looking couple (man and woman), and used the Midjourney tool to warp them into an even more creepy & disgusting looking couple more in line with their inner creepy & disgusting psyches.
Ben Settle
OCTOBER 5, 2023
The great comicbook writer Chuck Dixon recently dropped a magnificent quote. It was about the difference between amateurs and professionals. And that difference is: “Amateurs do on accident, pros do on purpose.” A very good distinction. It also dovetails with something I talk about at time inside Email Players – about the difference between a mere “content creator” and a Craftsman: Content creators are a dime a dozen.
Ben Settle
OCTOBER 5, 2023
Daily email reader Lilian asks: Hey Ben ! Quick question. How do you remember everything people told you ? It seems like you have hundreds of quote from discussion that you use in your copy… Do you write them all in notes/paper ? Do you make them out of memories ? Thanks for your answer if you take the time ! True story about this: In August 2021 while on a walk listening to Edward White’s “The 12 Lives of Alfred Hitchcock” audio book… the idea for the cover to my Markauteur book just slip
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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