Tue.Aug 01, 2023

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Landing Page Optimization: The Definitive Guide

Blogging Wizard

Landing page optimization (LPO) is an important part of digital marketing. Better converting landing pages lower your customer acquisition costs, improve user experience, and convert more website visitors to leads.

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Kid’s Sports Writer — After School Extracurricular Activities

Melanie Saxton

As a kid’s sports writer, I cover back-to-school, extracurricular activities, and what it means to live, work, and play in our community. Article by Melanie Saxton Photography Provided Originally published in Conroe City Lifestyle After-school extracurricular activities allow your child to develop friendships outside of the school realm while increasing confidence, ethics, and good sportsmanship, often working together as a team to accomplish a goal.

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New Release Spotlight: Leslie Schilling

Rachelle Gardner

I am so excited about this book! Dietitian Leslie Schilling offers us insight and tools to recognize the lies of diet culture and to free ourselves from them. I am so excited about this book! Dietitian Leslie Schilling offers us insight and tools to recognize the lies of diet culture and to free ourselves from them. FEED YOURSELF helps us understand diet culture myths, fight the lies we’ve been sold, and discover the truth about our health and well-being.

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Community Writer — YES to YOUTH and Preparing to Bloom

Melanie Saxton

As a community writer, I’m happy to share my article about YES to YOUTH and “Preparing to Bloom Now and in the Future,” published in The Woodlands City Lifestyle. Read all about the journey to healing by at-risk youth in the Montgomery County, Texas area. Article by Melanie Saxton Photography Provided Originally published in The Woodlands City Lifestyle It’s been a busy summer for the children and their families at YES to YOUTH – Montgomery County Youth Services.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write a Great Essay Hook, With Examples

Grammarly

When you’re writing an essay , you naturally want people to read it. Just like the baited hook on a fishing line entices fish, your essay’s hook engages readers and makes them want to keep reading your essay. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an essay hook? An essay hook is a sentence or two that piques the reader’s interest, compelling them to continue reading.

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Community Reporter — Mama Bears Rising

Melanie Saxton

I love working as a community reporter covering local stories of importance to readers in the Montgomery County, Texas region. Enjoy my “Mama Bears Rising” article below! Article by Melanie Saxton Photography Provided Originally published in Conroe City Lifestyle When Jessica Martin-Brassington realized she was clueless about her role and responsibilities as a citizen, she looked into the legislative process and laws affecting her everyday life. “Ignorance was no longer an opti

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How to Write Blog Posts Faster: 23 Easy Ways To Get Your Content Published

Bramework

Understanding how to write blog posts faster is key to maximizing a business’s growth and success. Content writers, like you and me, recognize that finding time to write can be hard, and increasing productivity can seem even more challenging. THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ THE DISCLOSURE FOR MORE INFO. Which means if you click on certain links, Bramework may receive a small commission at no additional charge to you.

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Transforming Business With Gen AI: New Research on Successful AI Strategies

Grammarly

Since it hit the mainstream less than one year ago, Generative AI (gen AI) has exploded across the enterprise. A recent Forrester study commissioned by Grammarly found that gen AI is being adopted at remarkably high rates. While companies feel pressure to adopt gen AI to avoid falling behind, a short-sighted rush to implement creates risks. During a recent Grammarly Business webinar , guest speaker and Forrester analyst Rowan Curran joined Grammarly product marketing manager Kelly MacDougal to

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How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

Content Marketing Institute

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too.

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What is ChatGPT? The Ultimate Guide to Unleashing its Power

Smart Blogger

What is ChatGPT? If you’ve found yourself asking this question, you’re in the right place. Whether you’re a tech enthusiast or a business owner trying to navigate the world of AI, understanding and leveraging this powerful tool can give you an edge. We’ll dive into what ChatGPT is and how it’s transforming digital communications in the present and the near future.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Know Your Burn Risks This Summer

Freelance Union

SATURDAY, July 18, 2020 (HealthDay News) -- Grilling. Campfires. Fireworks. All are part of summer's pleasures -- but they also pose burn risks. A new survey of 1,000 U.S. adults found that 53% mistakenly think their burn risk is lower than it actually is. Only 11% knew that injuries from the flames of a fire pit or grill are the most common burn injuries, according to the Arizona Burn Center at Valleywise Health/Ipsos survey. "Burn injuries increase in the summer months, as more people

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What is Bing Chat? Your A-Z Guide to Getting Started in 2023

Smart Blogger

Wondering “What is Bing Chat?” It’s not just another blip on the tech radar, but your next go-to platform for seamless communication. In this guide, we’re going to break down everything you need to know to get started, from the basics of kick-starting your first chat to leveraging Bing Chat’s game-changing features. We’ll toss in some practical examples, easy-to-follow strategies, and valuable insights, too.

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People Round-Up, Mid-July 2023

Publishing Trends

PEOPLE The National Coalition Against Censorship has named Lee Rowland , currently policy director at the New York Civil Liberties Union, to replace the retiring Christopher Finan as its executive director. At Penguin Young Readers , VP, executive director, art & design Deborah Kaplan will retire in September. She has been at PYR for 31 years and has worked on covers for Judy Blume, S.E.

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Crafting a Life You Love: 3 Tips from a Successful Copywriter

AWAI

Discover the keys to a fulfilling life with Jen Adams, a former corporate pro turned copywriter. Learn her three powerful tips for crafting a life you love while balancing career, family, and happiness. Get inspired today!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Content Strategy Examples That Work (And Why)

Ahrefs

To help you with this, I want to dissect a few successful content strategy examples.

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Find Your Ideal Writer’s Path FAST with Barefoot Writer Magazine

AWAI

Barefoot Writer magazine walks you through top answers to the biggest questions in starting a paid writer’s life — and shows you pathways to a lucrative writing career.

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Inbound Marketing Strategy: Bring Leads to Your Front Door  

The Hoth

If you want to hand-feed a squirrel in your backyard, you can’t make any sudden movements or try to approach it. Instead, you have to remain calm and let it come to you by attracting it with a peanut or piece of fruit (something of value). Why are we telling you about squirrels in an article about marketing? It’s because the story perfectly illustrates the principle behind an inbound marketing strategy.

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An In-Depth Guide To Raven Tools

Backlinko

Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but it can be a little tricky to get used to at first. That’s why I’ve put together this comprehensive guide. I’ll show you how to use all of Raven Tools’ best features and take a look at how it stacks up against some of its competitors.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.