Tue.Sep 05, 2023

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15 Podcasts to Boost Your SEO Game

Ahrefs

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

SEO 118
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10 Vital Customizations to Make in Google Analytics

Quick Sprout

Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also … 10 Vital Customizations to Make in Google Analytics Read More » The post 10 Vital Customizations to Make in Google Analytics appeared first on.

Website 111
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Evergreen Content Explained: 2 Key Ingredients for Success

Ahrefs

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 118
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Why You Need a Blog in the Age of AI and Social Networking

David Meerman Scott

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Blog 102
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO Rankings Drop Guide: 10 Steps to Fix Common Issues

The Hoth

Did one of your top-performing pieces of content just drop 10 or more positions on the SERPs? Or maybe your content disappeared from search engine results entirely? Either way, SEO ranking drops are something every website owner fears, as they can end up costing you a lot of money. That’s because the effect of a significant ranking drop is two-fold – you lose the ability to generate as much organic traffic as before, and the resources you spent on creating the content are now going to waste.

SEO 98
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15 Ways to Use Snapchat for Your Business

Quick Sprout

The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. … 15 Ways to Use Snapchat for Your Business Read More » The post 15 Ways to Use Snapchat for Your Business appeared first on.

More Trending

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How to Double Your Writing Speed Without Lowering Its Quality

Quick Sprout

How in the world do they do it? Day after day, they write monstrous posts that are extremely useful and … How to Double Your Writing Speed Without Lowering Its Quality Read More » The post How to Double Your Writing Speed Without Lowering Its Quality appeared first on.

IT 98
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7 Core Roles of a Content Marketing Team

Content Marketing Institute

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

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37 Conversion Rate Optimization Tips

Quick Sprout

Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your … 37 Conversion Rate Optimization Tips Read More » The post 37 Conversion Rate Optimization Tips appeared first on.

Post 97
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Declarative, Interrogative, Imperative, Exclamatory

Grammar Underground

Really, there are just four basic sentence types: Statements, questions, commands and exclamations. Here's a closer look. The post Declarative, Interrogative, Imperative, Exclamatory first appeared on Grammar Underground with June Casagrande.

Copy 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Are Website Carousels a Good Idea or Not? Here’s How To Tell

Quick Sprout

In short, website carousels are generally not a good idea—just like opening an article with 10-year-old statistics (but we’re doing … Are Website Carousels a Good Idea or Not? Here’s How To Tell Read More » The post Are Website Carousels a Good Idea or Not? Here’s How To Tell appeared first on.

Website 93
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'For Joe and I' and other reader peeves

Grammar Underground

Reader Louise wrote: “My big pet peeve is those who say, ‘It was a great trip for Joe and I.’ … I want to scream, ‘You wouldn't say it was a great trip for I.' It's ‘me’!" There are several standards of correctness in English. Grammar is one. Idiom, or common usage, is another. A subject pronoun like “I” in an object position is ungrammatical, but you can’t say it’s 100% wrong because it’s idiomatic.

Writing 52
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The Complete Guide to Building a Successful YouTube Channel

Quick Sprout

There are opportunities everywhere for content marketers. Different channels, different types of content, and different websites. One that we think … The Complete Guide to Building a Successful YouTube Channel Read More » The post The Complete Guide to Building a Successful YouTube Channel appeared first on.

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Charting Her Path: Rebekah Mays Navigates Career Success

AWAI

Rebekah Mays has a lesson to share about charting your own career path. After facing daily packed NYC subways and tough morning calls, she realized she had to make a change. Her mom’s advice led her to explore the world and her options and set her on the path to freedom. Her journey teaches us that even if it takes trying, failing, and throwing things at the wall to see what sticks, you can find your way!

IT 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Use Open Graph Tags

Quick Sprout

Do you use title tags and meta description tags? Of course you do because you already know meta tags can help … How To Use Open Graph Tags Read More » The post How To Use Open Graph Tags appeared first on.

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What Every Copywriter Needs For A Good Work Set-Up

Copywriter Collective

A well-equipped and organized workspace is crucial for copywriters to thrive in their creative endeavours and produce high-quality content. Creating an environment that encourages focus, creativity, and productivity can significantly impact the quality and efficiency of your work. Whether you’re a seasoned copywriter or just starting out, here’s a comprehensive guide on what every copywriter needs for a good work set-up.

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How to Develop the Best Interview Questions in 7 Simple Steps

Quick Sprout

You may not understand the importance of good interview questions until you realize that you hired someone that is not … How to Develop the Best Interview Questions in 7 Simple Steps Read More » The post How to Develop the Best Interview Questions in 7 Simple Steps appeared first on.

Post 82
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50+ Email Marketing Statistics That Drive Results in 2023

Smart Blogger

Do you want to magnify your online marketing success by harnessing the force of email marketing statistics? In the fast-evolving landscape of digital marketing campaigns, the strategic use of data and statistics is the secret fuel propelling brands toward unparalleled success. But how do you cut through the noise to find the statistics that elevate your key email marketing metrics?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Start an Infoproduct Business in 6 Simple Steps

Quick Sprout

An info product business is an excellent avenue for monetizing your knowledge, skills, and passions. With the different mediums available … How to Start an Infoproduct Business in 6 Simple Steps Read More » The post How to Start an Infoproduct Business in 6 Simple Steps appeared first on.

Post 80
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How the SAVE Student Loan Repayment Plan Can Lower Your Freelance Tax Bill

Freelance Union

How the SAVE Student Loan Repayment Plan Can Lower Your Freelance Tax Bill If you are a freelancer with significant student loan debt, the new SAVE (Saving on a Valuable Education) loan repayment plan put in place by the Biden administration may reduce your outgoing loan payments and make it easier to qualify for loan repayment plans. In regard to making qualification easier for you, the new SAVE plan makes it easier for deciding bodies to access your freelance tax information (with your permiss

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Every Useful Navigation Menu Does These 7 Things Really Well

Quick Sprout

Nearly 40% of first-time visitors look at a website’s layout or navigational links when they land on a page, and … Every Useful Navigation Menu Does These 7 Things Really Well Read More » The post Every Useful Navigation Menu Does These 7 Things Really Well appeared first on.

Website 76
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8 Powerful Takeaways from Eye Tracking Studies

Quick Sprout

When it comes to data, we’re convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends … 8 Powerful Takeaways from Eye Tracking Studies Read More » The post 8 Powerful Takeaways from Eye Tracking Studies appeared first on.

IT 74
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.