Fri.Feb 02, 2024

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Marketing KPIs: 30 Metrics for Every Marketing Role

Ahrefs

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 121
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How to Write a Solid Blog Post in 30 Minutes (or Less)

Bramework

We all know that writing quality content takes time. Have you ever written a solid blog post in 30 minutes or less? If not, I can show you how! Content doesn’t have to be complicated, but it does have to be quality. With a good content strategy and the right tools, you can write faster and smarter. I’ve gone over the importance of content at Bramework and I hope it’s helped you build a strong strategy that will help you grow.

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What Is Kairos? History, Definition, and Examples

Grammarly

Without realizing it, you’ve likely used kairos in your everyday communication or writing. In rhetoric , kairos refers to identifying situational context and a decisive moment for a persuasive argument. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way.

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The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

Content Marketing Institute

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.

IT 79
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Find Time to Blog

Blogging From Paradise

Bloggers who cannot seem to find time to blog rarely discover that you choose to blog.

Blog 114
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Top 5 Publishing Articles/Blog Posts of the Week 01/29-02/02

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Authors Really Benefiting From Spotify? How Hunting Helped Hemingway’s Writing UC Berkeley Students Create Children’s Books to Fight Book Bans What is Romantasy Fiction?

More Trending

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Crafting Compelling Copy: A Comprehensive Guide to Captivate Audiences at National Events

Copywriter Collective

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. However, in a diverse and multilingual landscape, effectively engaging attendees can be a challenge. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

Copy 52
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More reasons why freelance copywriters just are a bunch of suckers

Ben Settle

I mentioned screenwriter Curt Siodmak yesterday. (in the email where I said all freelance copywriters are suckers) And, specifically, I showed this quote from him from the book Backstory 2: “Irving Thalberg once said: “The most important man in the motion picture business is the writer. Don’t ever give him any power!” Even today the writers are oppressed.

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How to Write a Strong Byline

ContentWriters

It’s hard for a writer to establish themselves and the brand they represent in a memorable way. A strong byline is key to freelancers standing out and cultivating their unique personal brand. Whether you’re creating content for your website, to submit to a publisher, or for a featured piece, knowing how to write a byline is an opportunity to build your brand and stand out in your field.

Writing 64
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Why I don’t use VSL’s

Ben Settle

First, an admission: I’m probably the last guy on planet Earth to ask about VSL’s because I don’t really use them. And the reason I don’t use them has absolutely nothing to do with me thinking they don’t work or whatever. They obvious can work and do for many businesses. However, I also have found them to be completely overhyped since the very first sales letter I ever saw selling VSL software that was literally written as a text sales page — which was beyond amusing & ironic then, and is ev

Text 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!