Wed.Aug 30, 2023

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

Emotion is at the core of great copy. This has always been the caseā€¦ before AI, before the Web, before computers. Great copy touches its readers at an emotional level. Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.

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We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Ahrefs

We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.

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What Is a Skill Set? 14 Professional Skills to Help Your Career

Grammarly

Having a strong skill set is essential for success in your personal and professional lives. But what exactly is a skill set, and why is it important? In this article, weā€™ll define the term skill set , explore why itā€™s crucial to have one, and explain how to develop and improve your own. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a skill set?

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How to Generate Ecommerce Sales with Product Buying Guides

Quick Sprout

The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in … How to Generate Ecommerce Sales with Product Buying Guides Read More » The post How to Generate Ecommerce Sales with Product Buying Guides appeared first on.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on ā€” and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Student Loan Payment Restart in Fall 2023: What You Need to Know

Freelance Union

It’s here - the long dreaded resumption of student loan payments is set to begin this fall. Around 44 million individuals in the United States carrying student debt are preparing to recommence their payments. This marks the end of a three-and-a-half-year period of interest-free payment suspension. Whether you're a fresh graduate who's now realizing the impact of your student debt or someone who's benefited from the payment pause, it's crucial to stay informed about the

Education 100
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9 Tips to Create Highly Engaging Content

Quick Sprout

Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your … 9 Tips to Create Highly Engaging Content Read More » The post 9 Tips to Create Highly Engaging Content appeared first on.

More Trending

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The Top 15 Ways to Come up with New Content Ideas

Quick Sprout

We write a ton of blog posts for our websites. Writing has become a major part of our life throughout … The Top 15 Ways to Come up with New Content Ideas Read More » The post The Top 15 Ways to Come up with New Content Ideas appeared first on.

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How To Approach Dermatology Search Engine Optimization

BKA Content

How To Approach Dermatology Search Engine Optimization Millennials have passed Baby Boomers to become the United State’s largest living adult generation. As this generation grows older and seeks more healthcare services, providers must adapt to the way millennials seek healthcare. Almost half of millennials check online reviews, and 80% expect some type of online access to healthcare.

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How to Manage and Avoid Ecommerce Chargebacks

Quick Sprout

Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of … How to Manage and Avoid Ecommerce Chargebacks Read More » The post How to Manage and Avoid Ecommerce Chargebacks appeared first on.

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What is User-Generated Content? Importance, Use (& Examples)

Smart Blogger

Ever scrolled past a killer review or drool-worthy customer photo and thought, “Dang, that’s gold?ā€ Welcome to user-generated content! Do you feel you’re behind the curve, missing the content marketing gold rush? Or like youā€™re drowning in an oscillating ocean of digital marketing? Hey, you’re not alone. But what if you could harness the power of what customers are saying and sharing, and make it work for you?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Top 12 Tips for Running a Successful Video Blog

Quick Sprout

Blogging is one the best ways to drive traffic to websites and engage with audiences. But those of you who … The Top 12 Tips for Running a Successful Video Blog Read More » The post The Top 12 Tips for Running a Successful Video Blog appeared first on.

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Tax to-dos for newlyweds to keep in mind

Freelance Union

IRS Tax Tip 2023-91, July 19, 2023 Anyone saying "I do" this summer should review a few tax-related items after the wedding. Big life changes, including a change in marital status, often have tax implications. Here are a few things couples should think about after they tie the knot. Name and address changes People who change their name after marriage should report it to the Social Security Administration as soon as possible.

Finance 69
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How to Create a Payroll Budget in 6 Simple Steps

Quick Sprout

Payroll is undoubtedly one of the most significant business expenses, typically accounting for roughly 20% of an organization’s expenses. Neglecting … How to Create a Payroll Budget in 6 Simple Steps Read More » The post How to Create a Payroll Budget in 6 Simple Steps appeared first on.

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What is the Additional E in Googleā€™s E-E-A-T? All About Experience

ContentWriters

E-A-T, which stands for expertise, authoritativeness, and trustworthiness, is a framework Google quality raters use to assess the quality of websites on their search engine. Sites demonstrating these winning qualities are far more likely to rank higher in search results and gain user credibility. In 2022, the search engine added another E to its Search Quality Guidelines ā€” Experience.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Optimize Your Mobile Website for Google Searches

Quick Sprout

Itā€™s no secret weā€™re living in a mobile world. We’re hoping that by now, most of you have recognized this … How to Optimize Your Mobile Website for Google Searches Read More » The post How to Optimize Your Mobile Website for Google Searches appeared first on.

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AI Models Playing Telephone May Lead To Model Collapse

David Meerman Scott

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called ā€œ model collapse ā€.

Content 57
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How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

Quick Sprout

Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. Weā€™re … How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility Read More » The post How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility appeared first on.

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7 Tips for Busy Bloggers on Finding Time to Blog

ProBlogger

The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: youā€™ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect thereā€™s something going on that training canā€™t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Improve Your Online Reputation

Quick Sprout

Things happen. You made a mistake and did something that damaged your reputation. Unfortunately, a businesses reputation accounts for about … How to Improve Your Online Reputation Read More » The post How to Improve Your Online Reputation appeared first on.

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How to Read to Elevate Your Writing Practice

Jane Friedman

Photo by cottonbro studio Todayā€™s post is by book coach Robin Henry. Writers are frequently advised to read more to improve their writing. The problem is, no one seems to tell them how to use reading to elevate their writing practice. Reading alone is not enoughā€”osmosis is not a viable strategy for learning. You’ll find books on this topic, such as Francine Proseā€™s Reading Like a Writer and How to Read Like a Writer by Erin Pushman, but they tend to take a generalist approach.

Writing 86
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How to Start a Laundry Business in 4 Simple Steps

Quick Sprout

Starting a laundry business is relatively easyā€”even if you donā€™t have previous experience in the industry. Thatā€™s why itā€™s also … How to Start a Laundry Business in 4 Simple Steps Read More » The post How to Start a Laundry Business in 4 Simple Steps appeared first on.

Post 81
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User Behavior and SEO: A Deep Dive

Backlinko

Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What insights they give you How to track them How to improve them You’ll also learn about how site structure and speed can affect user behavior, as well as the relationship between s

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Top 10 Principles That Boost Your Website Loading Time

Quick Sprout

How fast does it take for your website to load? You may not think about this question very often, but … The Top 10 Principles That Boost Your Website Loading Time Read More » The post The Top 10 Principles That Boost Your Website Loading Time appeared first on.

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How to Increase Your Brand Exposure in 2023 with Public Relations

Quick Sprout

How are you managing the reputation of your company? If you are struggling to find an answer to this question, … How to Increase Your Brand Exposure in 2023 with Public Relations Read More » The post How to Increase Your Brand Exposure in 2023 with Public Relations appeared first on.

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How to Write Guest Posts That Drive Traffic to Your Website

Quick Sprout

Are you currently writing guest posts? We see this problem all too often when we’re consulting various businesses and bloggers. … How to Write Guest Posts That Drive Traffic to Your Website Read More » The post How to Write Guest Posts That Drive Traffic to Your Website appeared first on.

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A Beginnerā€™s Guide to Maintaining Your LLC

Quick Sprout

Forming an LLC is an exciting accomplishment for any entrepreneur or business owner. But the work doesnā€™t end after the … A Beginner’s Guide to Maintaining Your LLC Read More » The post A Beginner’s Guide to Maintaining Your LLC appeared first on.

Post 70
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Weā€™ve all been there. Youā€™ve been given a pile of dry content and asked to create a compelling eLearning course. Youā€™re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this ā€œboringā€ content and create something relevant and engaging? Many instructional designers will say, ā€œBoring in means boring out.

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The Beginnerā€™s Guide to Employee Bonus Plans

Quick Sprout

Employee bonus plans are a great way to motivate your employees to improve or maintain their performance at work in … The Beginner’s Guide to Employee Bonus Plans Read More » The post The Beginner’s Guide to Employee Bonus Plans appeared first on.

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