Thu.Nov 09, 2023

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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Ahrefs

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.

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10 Content Ideas To Create Killer Content When You’re Stuck 

CopyBlogger

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

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Self-Employed Women Are Often Healthier: Study

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. MONDAY, Aug. 8, 2022 (HealthDay News) – Women who are their own bosses might have healthier hearts to show for it, a new study suggests. The study, of more than 4,600 working U.S. women, found that those who were self-employed typically got more exercise and were less likely to be  obese  or have  high blood pressure  or  diab

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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

Content Marketing Institute

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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4 Types of Call Centers and Which One Is Right for You

Quick Sprout

Different types of call centers offer different advantages. Depending on which type you choose, it can drastically alter how your … 4 Types of Call Centers and Which One Is Right for You Read More » The post 4 Types of Call Centers and Which One Is Right for You appeared first on.

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Why no Email Players affiliate program?

Ben Settle

Once in a while, some eager beaver soul will ask if I have an affiliate program — especially for Email Players or any of my other higher ticket books. And the answer has always been no. A few (not all) of the reasons include: * Physical products are a pain in the arse to sell via affiliates * FTC rules mean me having to “police” what affiliates say * I am a awful money manager and don’t want to deal with paying affiliates * I preach to the already-initiated, and never the

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Google’s Grimoire: DOJ Trial Exposes Search Engine’s ‘Magic’

The Hoth

Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice , which kicked off on September 12th, 2023. Why is the search engine behemoth in hot water? The DOJ claims Google engaged in illegal business dealings to secure its search engine as the default on many popular devices and web browsers. Giant companies like Apple, Mozilla, and Samsung all have exclusive deals with Google – and the company holds a staggering 90% of the market share.

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How a dorky monster joke turned into a billion dollar movie franchise

Ben Settle

A while back I read an interview with old school screenwriter Curt Siodmak who wrote a lot of the scripts for the old timey day monster movies everyone has heard of, if not seen. And in his interview (inside the book “Backstory 2”) he told the story about how he got the idea for a movie that, if you adjust for inflation, sequels, longevity, reboots, merchandising, conventions, books, comics, spin-offs… has been probably worth billions collectively.

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Understanding the White House's AI Executive Order: The Key Mandates and Release Timelines

Jasper

Here's a detailed overview of the U.S. government's strategic roadmap for comprehensive AI integration and regulation across various areas.

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How C.S. Lewis saved Lord of the Rings from J.R.R. Tolkien’s boring ideas

Ben Settle

The Tolkien fanboys get grumpy when I talk about this. But, at least according to the book “Bandersnatch” (about the Inklings group C.S. Lewis and Tolkien belonged to) probably Lord of the Rings never would have been written if not for C.S. Lewis. And, even if it had been written, it would have been a completely boring, snooze fest just about hobbits sitting talking and eating and drinking and smoking or whatever.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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7 Things to Include in a One-Pager

Grammarly

So you’ve been tasked with writing a one-pager. You know it’s a piece of promotional material, and you might have been given a few key points to include. But unless you’re familiar with one-pagers and their purpose, writing a one-pager off the cuff isn’t easy. Here, we’ll look at the structure of a one-pager and learn what to include, so you can write one with ease.

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How to crawl right into tortured souls of the damned

Ben Settle

Here’s a fantastical story about writing ridiculously profitable ads for you: Many years ago Michael Senoff interviewed a guy (Michael Samonek) about his insanely popular (promoted all over the Food Network at the time) book about special effects recipes that move, and smoke, and do crazy stuff, that he sold primarily via direct response and media publicity.

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mortifying podcast foe-paw butchers our prestige?

Ben Settle

Reader JD observes: (re: the intro to the BerserkerMail podcast) the girl introducing the podcast calls Troy the “navy new-cue-ler engineer turned email software developer…” Point being it kinda undercuts the prestige you’re building with the whole “former nuclear engineer” moniker. You know, maybe he has a point? Let’s take a look and see: 1.