Nick Ursborne

JANUARY 4, 2024

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.

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Copywriter Copywriting Construction Copy 219

Ahrefs

JANUARY 4, 2024

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.

SEO 120

SEO Website 120

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

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Brand Content Content Marketing Marketing 93

Ahrefs

JANUARY 4, 2024

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.

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Website SEO 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Smart Blogger

JANUARY 4, 2024

Your LinkedIn summary is not just a throwaway social profile section; it sets the stage for your professional narrative. In today’s world, where your digital persona is often the first impression, a great LinkedIn summary can be a decisive factor. If you want to captivate a potential employer, client, or collaborator right from the get-go, this article is for you.

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Social Media Portfolio Projects Keywords 75

The Hoth

JANUARY 4, 2024

Do you know which search terms your audience looks up the most? If the answer is no or maybe, it’s time to brush up on your keyword research. Even if you’re an experienced SEO who’s researched keywords for years, there’s always something new to learn. That’s especially true if you’ve never used SEMrush Pro, as it comes with a fleet of tools built specifically for keyword research, which include: Keyword Overview for an in-depth analysis of any keyword Keyword Magic Tool for building a list of

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Keywords SEO Management Audience 59

Jane Friedman

JANUARY 4, 2024

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, January 24 for the online class Analyze Story Like an Editor. One of the most important abilities a writer can hone doesn’t involve writing—at least not their own. Learning to objectively assess other people’s stories, and pinpoint what makes them effective or not, will do more for your own writing craft than even psychologist K.

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Writer Storytelling Insurance Engagement 104

Grammarly

JANUARY 4, 2024

Most of the punctuation marks we know and love have been around for centuries, but can you believe that’s not the case for the wild and whimsical interrobang‽ Invented in 1962, this punctuation mark combines the exclamation mark and the question mark into one fancy doodad. Although it’s lesser known than most punctuation types and not often used, it’s a fun trick you can use to convey a question in an excited and energized way.

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Construction Copy Text Communication 114