Enchanting Marketing

JULY 25, 2023

Uhm, yeah … The most common writing advice is to write daily. And it’s sound advice. But … Daily writing is not possible for everyone. It’s never worked for me. Sometimes I miss a few days; sometimes a few weeks. At best, I write daily-ish. But I am always ( well, almost always ) keen to return to writing. Why? One thing is that I’ve learned to enjoy writing , even when the writing process is difficult or messy.

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Writing Creativity Concept Blog Post 233

Content Marketing Institute

JULY 25, 2023

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.

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Audience Content Engagement Content Marketing 82

Make a Living Writing

JULY 25, 2023

Knowing how when to write with humor is an important skill every writer should know. Humor is not always appropriate, and when used improperly it can alienate readers or annoy an audience. That said, humor isn’t used enough in writing and can add a lot of surprise and delight on the page when used correctly. What Is Humor? According to the dictionary, humor is: The mental faculty of discovering, expressing, or appreciating the ludicrous or absurdly incongruous : the ability to be funny o

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Writing Utilities Freelance Writer 79

Jane Friedman

JULY 25, 2023

Today’s post is by author and book coach Suzette Mullen. A couple of months ago I did something that left me feeling somewhere between a wet noodle and a very burnt piece of toast. Picture a TED talk, with a Zoom room as the stage, and a memoir writer in a fugue state with dry mouth and shaky legs giving a 10-minute talk without notes. I’d been practicing this talk for weeks as part of a public speaking course that had one simple assignment: put together a signature talk.

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Persuasion Writer Promotion Communication 74

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

CopyBlogger

JULY 25, 2023

Most freelance job posts receive hundreds of applications. As someone who has hired freelance writers and sifted through hundreds of. Continue Reading The post How to Create a Writing Portfolio That Clients Love appeared first on Copyblogger.

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Portfolio Writing Freelance Writer 71

Ahrefs

JULY 25, 2023

For someone starting a new business, this figure could be way outside your reach. So how do you find a truly affordable SEO solution that can fit any budget?

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SEO IT 75

AWAI

JULY 25, 2023

Discover the power of fear in copywriting success. Follow Guillermo Rubio’s journey from side gigs to AWAI, where he conquered fear and ascended to new levels. Learn his three-step process and five-step action plan for unlocking your potential.

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Copywriter Copywriting 52

ThemeIsle

JULY 25, 2023

If you’re a resourceful individual working in marketing then leveraging AI in your work is something worth considering. One of the most popular options is ChatGPT. However, its vast potential might have you feeling overwhelmed. Not to worry. In this article, we’ll review some best practices you should follow when using ChatGPT and then we’ll share five creative ways you can use it for marketing.

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Marketing Creativity Blog Blogging 52

David Meerman Scott

JULY 25, 2023

As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web.

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Web Content Content Marketing Sales 52

AWAI

JULY 25, 2023

Listen in as digital copywriting expert Nick Usborne teaches the ins and outs of how to join the ranks of writers making six figures.

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Writer Copywriter Copywriting 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Buffer

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception. Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

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Social Media Landing Page Consulting Communication 97

Grammarly

JULY 25, 2023

As AI gains popularity, students have been exploring how to use it to support academic writing , with time-saving tasks like summarizing longer text, identifying answers to one’s questions, or brainstorming research topics. If you’re considering using AI for school assignments, it’s first and foremost important to understand what your professor’s and/or your school’s guidelines are for ethical use.

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Text Communication Writer Copy 83

Smart Blogger

JULY 25, 2023

Struggling to create email subject lines that compel recipients to click through? Maybe one or two opens here and there. But overall, all those hours invested and… nothing. Wouldn’t it be great if there was a way to create an inbox full of email open notifications because of stellar email marketing? Imagine crafting up subject lines that invoke an irresistible desire to click left in your email campaign.

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Social Media Retail Food Media 66

The Hoth

JULY 25, 2023

Content writing and SEO are two art forms that go hand-in-hand. If you want to improve your SERP rankings and generate more organic traffic, then you’ll need to write high-quality pieces of content that follow SEO best practices. However, you can’t resort to spammy techniques like keyword stuffing or vaguely rewording existing articles – otherwise, you won’t get very far at all.

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SEO Writing Keywords Content Creator 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Smart Blogger

JULY 25, 2023

Macro influencers: you’ve heard the term, but are you fully leveraging their potential in your marketing strategies? They can be your brand’s best friends — with a little help, they can take your brand from mediocre to incredible. From leveraging their expansive reach to crafting an unforgettable brand story, we’re about to explore how these digital powerhouses can supercharge your marketing this year.

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Collaboration Brand Awareness Social Media Recruitment 64

Smart Blogger

JULY 25, 2023

Navigating the world of employee advocacy can feel like uncharted territory, can’t it? It’s a game-changing strategy that, when leveraged correctly, can supercharge your brand’s reach like never before. Within these lines, we’ll delve into what employee advocacy really means, its transformative benefits, and some actionable tips for deploying it in your own business.

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Social Media Recruitment Communication Persuasion 72