Wed.Nov 01, 2023

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4 Ways to use Emotional Intelligence to serve and grow online communities.

Nick Ursborne

Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same. If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer

In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later.  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.

Brand 98
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How One Content Leader Launched a 150-Year Old Brand Into the Modern Era

Content Marketing Institute

R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

Brand 90
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The Complete Beginners’ Guide to Nameservers

Quick Sprout

Whether you’ve heard of them or not, nameservers are vital to the internet’s architecture and functionality. In simple terms, nameservers … The Complete Beginners’ Guide to Nameservers Read More » The post The Complete Beginners’ Guide to Nameservers appeared first on.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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In-Person Conference Tips: Energy Management For Introverts And Highly Sensitive People

The Creative Penn

Do you want to connect in person at conferences and events but dread how exhausted you know you will be afterward? Do you long to meet more authors at all stages of the journey, but worry that you will just stay curled up in a ball in your hotel room? Don't worry, you're not alone! I recently shared a video on the importance of doubling down on being human in an age of AI , and one of my recommendations was to do more in-person events, conferences, and meetings, to make new ties, and stronger co

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Nifty Review

Quick Sprout

Entrepreneurs and project managers need to have tools at their fingertips that manage overlapping responsibilities and initiatives. Nifty presents itself … Nifty Review Read More » The post Nifty Review appeared first on.

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Many health plans hide costs in plain sight.

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Most plans cover preventive care. This is healthcare that makes sure you get the right screenings and shots to keep you healthy. It’s one of the best things you can do for yourself. And typically, you won’t have a copay.

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The 4 Best SEO Podcasts To Listen to in 2023

BKA Content

The 4 Best SEO Podcasts To Listen to in 2023 Bringing new customers to your virtual doorstep is vital to growing your business. Your best approach is reaching the top of search engine results pages, as 67.6% of clicks go to the first five links. Fortunately, search engine optimization can help you take (and keep) these top spots. While there are plenty of resources to help you utilize this vital tool, some of the most convenient are the best SEO podcasts.

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A Freelancer’s Guide to Creating and Organizing a Project Timeline

Freelance Writing Jobs

First things first: What is a project timeline ? At its core, it’s all your project “deliverables” laid out in one easy graphic. A deliverable is something that needs to be completed before the next stage can begin, so making sure you hit these deadlines is crucial. This is especially important if you’re launching a freelance marketing career , as you’ll likely be your own boss and have to set and stick to deadlines.

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How to Create Content Briefs (with 6 Templates)

Ahrefs

Content briefs are simple documents that tell a writer… what to write about.

Content 113
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Blog Frequency: How Often Should I Write New Posts?

ContentWriters

In the early days of content marketing, simply having a blog could set you apart and drive results. As more companies produce authoritative content, standing out requires a more refined and strategic approach, and the blog frequency that worked before may not be optimal now. In HubSpot’s 2023 industry trends report , 88% of B2B and B2C marketers with blogs planned to maintain or increase their investment.

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A Frankenstein Monster of Stolen Art

David Meerman Scott

I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer

In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later.  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.

Brand 52
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Build Blog Products That Sell 1: Match a Unique Idea to Your Audience

ProBlogger

The post Build Blog Products That Sell 1: Match a Unique Idea to Your Audience appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? This year has been particularly tough for businesses and individuals who are all dealing with rising interest rates and cost of living pressures.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Email Threads: Definition and 4 Ways to Manage Them

Grammarly

In the professional world, email threads are a fact of life. And that’s generally a good thing: When you have an ongoing conversation with a colleague, a developing plan, or recurring conversation topics that you want to keep separated, an email thread is the way to do it. Give your emails extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email thread?

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Understanding Why Content Marketing Matters and How It Cultivates Relevance

BKA Content

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Just check out this infographic by Demand Metric. Most businesses market with custom content and the majority of CMOs believe these practices are a foundational element in corporate marketing strategies, spending nearly a quarter of their advertising budget on social m