February, 2022

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5 Real Media Pitch Examples (w/ Tips) to Help Your PR Strategy

Ashleyn Writes

Let’s talk about how to beef up your PR strategy with an email pitch template! If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. I’m talking about how to write a pitch for an article, and including real-life media pitch examples … and more.

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I Hired an Editor. Here's Why.

Kayleigh Moore

I spend a lot of time editing these days. I mean…a LOT. Whether it’s a draft or an outline from a subcontractor, a podcast write-up for our side business Content Remix , or just a final read-through on a super long-form post, the reality is: I’ve been spending hours each day staring at words on a screen. After experiencing some burnout and feeling overwhelmed, I decided it was time to outsource some of the heavy lifting when it comes to editing.

Writer 130
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New Release Spotlight: Cole Arthur Riley

Rachelle Gardner

Congratulations and happy release day to Cole Arthur Riley ! In her stunning debut, the creator of Black Liturgies weaves stories from three generations of her family alongside contemplative reflections to discover the “necessary rituals” that connect us with our belonging, dignity, and liberation. “From the womb, we must repeat with regularity that to love ourselves is to survive.

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We Don’t Get To Ring The Bell – Eliances Heroes Interview

Agency Content Writer

The post We Don’t Get To Ring The Bell – Eliances Heroes Interview appeared first on Agency Content Writer.

Agency 130
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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15 Digital Content Mistakes That Can Hurt Your Brand

Content Marketing Institute

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.

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How To Create a Memorable and Findable Product or Company Name

David Meerman Scott

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

Agency 112

More Trending

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How to Improve Your Conversion Rate By 50% in One Day

Neil Patel

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

SEO 108
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How to Get Better at Writing: 10 Ideas to Ignite Your Best Work This Year

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.

Writing 85
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Should You Hire A Content Writer? – TheNonProfitShow

Agency Content Writer

The post Should You Hire A Content Writer? – TheNonProfitShow appeared first on Agency Content Writer.

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5 Ideas To Future-Proof Your Content Marketing Career in an AI Age

Content Marketing Institute

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Your Passion Is Infectious

David Meerman Scott

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.

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Storyselling 101: Build a Business Around Your Blog

CopyBlogger

Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to. Continue Reading. The post Storyselling 101: Build a Business Around Your Blog appeared first on Copyblogger.

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How to Start a Podcast for Free (No New Equipment)

ThemeIsle

With over 100 million Americans listening to podcasts, there’s never been a better time to launch your show. However, investing in expensive equipment and specialist hosting can be a daunting prospect. Therefore, you might be wondering how to start a podcast for free. The post How to Start a Podcast for Free (No New Equipment) appeared first on ThemeIsle Blog.

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Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff

Ann Handley

Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?

Writing 83
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Best Website Broker for 2022

Income Diary

Every year since 2011, IncomeDiary.com has conducted independent research on the best website brokers, working alongside industry experts and finance professionals. Here are our top three website broker picks for 2022. If you are considering a website broker to sell your online business, these are three brokers we recommend you speak with first. [Last updated March 27th 2022]. #1 BusinessExits.com – Best for sites with profits over $300K + per year.

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How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)

Content Marketing Institute

Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.

Audience 113
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Fit for Business: Make Yourself the CEO of Your Own Health

David Meerman Scott

A dozen years ago I weighed 60 pounds more than I do now. At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications. It was a massive wakeup call and I got to work to change my life and health!

Medical 98
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52 Offbeat Inspirational Quotes for Writers about Craft and Business

CopyBlogger

I have to say, I have mixed feelings about all of the inspirational quotes for writers I’ve read over the. Continue Reading. The post 52 Offbeat Inspirational Quotes for Writers about Craft and Business appeared first on Copyblogger.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Is It Too Late to Start Writing?

Write to Done

Perhaps you’ve always wanted to be a writer but haven’t made it happen yet. There are so many reasons why you might not have made the leap from aspiring to write to actually starting to do it yet. Maybe you doubt whether you’re good enough.

IT 57
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How to navigate difficult subject-verb agreement problems

Grammar Underground

“Every one of us have a role to play” or “Every one of us has a role to play”? “A bunch of students were waiting outside” or “a bunch of students was waiting outside”? “It is I who am here” or “It is I who is here”? “None of them knows what they’re doing” or “None of them know what they’re doing”? When you’re minding your grammar, it’s important that your subjects, verbs and pronouns agree with each other.

Writing 52
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How to Build an Email List For Authors in 7 Easy Steps

Freelance Writing Jobs

When you’re trying to promote your book on big online platforms, you’re trying to shout over the entire internet. When you’re trying to promote your writing on social media , one tweak to the system can smother your posts in an algorithmically generated feed. Writers and authors in all fields are getting sick of it. It’s why platforms like Substack have seen explosive growth over the past couple of years.

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13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

Content Marketing Institute

The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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You'll get drunk, stoned and high out of your mind just by reading Hunter S. Thompson's Daily Routine.

Honey Copy

Hunter S. Thompson is to journalism what Ernest Hemingway is to the written novel: there is journalism before Hunter S. Thompson and then, there is journalism after him. And, like Hemingway, Thompson’s reputation proceeded himself. This was in part because he himself was a larger-than-life character. But, also, because he had great difficulty separating himself from the larger-than-life character he portrayed in his writing.

Writer 52
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The Art of Personal Writing that’s Not Self-Indulgent

CopyBlogger

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to. Continue Reading. The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger.

Writing 68
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Where to find writers with niche expertise for your blog

Fat Stacks

When it comes to hiring experts, you need to personally … Where to find writers with niche expertise for your blog Read More ». The post Where to find writers with niche expertise for your blog appeared first on Fat Stacks Blog.

Writer 52
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Off-Page SEO Checklist: 10 Tactics to Make Your WordPress Site Rank Higher

ThemeIsle

Searching for an off-page SEO checklist to help your site rank higher in Google? Search engine optimization (SEO) is one of the best ways to drive traffic to your site. While a lot of people focus on on-page optimization tactics like targeting a focus keyword, off-page SEO is also essential, especially if you’re going after competitive keywords. The post Off-Page SEO Checklist: 10 Tactics to Make Your WordPress Site Rank Higher appeared first on ThemeIsle Blog.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Build an Email List For Authors in 7 Easy Steps

Freelance Writing Jobs

When you’re trying to promote your book on big online platforms, you’re trying to shout over the entire internet. When you’re trying to promote your writing on social media , one tweak to the system can smother your posts in an algorithmically generated feed. Writers and authors in all fields are getting sick of it. It’s why platforms like Substack have seen explosive growth over the past couple of years.

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Steer Clear of Overused Stock Photos With These Planning Tips and Resources

Content Marketing Institute

Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.

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Hunter S. Thompson on being so loud they stop complaining about the noise.

Honey Copy

Hunter S. Thompson invented Gonzo Journalism, which he described as “first draft journalism” –– a rather oversimplified definition of a mode of writing that flipped journalism on its head. Before Hunter S. Thompson , journalists didn’t have opinions, they were never, under any circumstance, part of the story and they always presented their stories as a set of facts rather than feelings.

Writer 52
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Making a Living Online (or, the Internet Is Not Your ATM)

CopyBlogger

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work. Continue Reading. The post Making a Living Online (or, the Internet Is Not Your ATM) appeared first on Copyblogger.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha