Sat.Mar 02, 2024 - Fri.Mar 08, 2024

article thumbnail

Don’t Let the Corporate Gig Lie Become the Freelancer Truth

Freelance Union

Authors: Ra Criscitiello, SEIU-UHW Deputy Director of Research; David Levine, ASBI President & Cofounder; Michael A. Peck, 1Worker1Vote executive director & cofounder Another Big Corporate Lie rises to scare Generations Y, Z & Alpha workers into false choices with bad outcomes.  In an opinion piece published last month in The Hill, “Biden’s war on freelancers hurts young entrepreneurs most”, the author claims the Biden Administration is going after worker-fr

article thumbnail

The Truth About AI: Its Real Impact on Humanity

Content Hacker

AI’s not just a buzzword or some far-off sci-fi dream. It’s here, and it’s reshaping our world in ways big and small. But let’s cut through the Hollywood drama to see how AI really impacts us, from simplifying daily tasks to transforming industries. You’ll learn about ChatGPT’s rapid rise, how businesses like Content at Scale are driving growth with AI, Nvidia’s game-changing tech advances, OpenAI’s mission for beneficial AGI, and the financial saga behind today’s AI breakthroughs.

IT 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Substack Is Both Great and Terrible for Authors

Jane Friedman

I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” After that slide, I quoted novelist Dana Stabenow, who gave an inspirational talk where she couldn’t resist offering a practical tip at the end: “Remember this if you remember nothing else from my speech tonight.

Writer 112
article thumbnail

Writing With Impact: A Manager’s Guide to Targeting Your Intended Audience

Grammarly

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Writing with impact means understanding your audience’s needs and motivations and communicating in a way that resonates with them, aligns with shared goals, and proposes a clear next step. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collabora

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Why trolls are just one or two rejections away from putting on a dress

Ben Settle

A troll displays his true feelings for me: Yeah, you know what? F**k Off! You’re a little b h! Yeah, you good at what you do, and you’re newsletter is excellent, but you yourself are a colossal douche! It’s not worth the headache… And besides, I have both your books and your AWAI 10-minute email course to use without having to put up with your super-douch, whiny ass beta-male little b h personality.

article thumbnail

A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction)

Tina Dubinsky

What follows is a free historical microfiction. It was created for a writing competition in 2022. I have since made some small edits to improve the story based on the feedback. Dry stone walls divide and protect the paddocks on the hills. A thin layer of snow dusts the landscape, rare even for this time. Read more The post A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction) appeared first on Tina Dubinsky Freelance Writer.

Freelance 246

More Trending

article thumbnail

11 Ways to Say “Thank You” Over Email, and 3 “Thank You” Mistakes to Avoid

Grammarly

“Thank you”: It’s a phrase most people say every day, but that doesn’t mean it should be reflexive. Depending on the situation, putting a little thought into it can make a big difference. Here’s what you need to know about expressing gratitude in a professional email, including when and how to use it, and common missteps to avoid. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is a “thank you” email?

article thumbnail

26 Women and Nonbinary SEO Pros Who Inspire Me

Ahrefs

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out.

SEO 130
article thumbnail

Google’s March 2024 Core Update Hits Hard: Are You Prepared?

The Hoth

March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful content system into its core ranking algorithm, meaning there won’t be any more helpful content updates.

Education 103
article thumbnail

50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

Content Marketing Institute

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Marketing 113
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

How To Write an Effective SEO Content Brief

ContentWriters

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief?

SEO 98
article thumbnail

23 Actual Content Metrics From Actual Marketers

Ahrefs

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Marketing 109
article thumbnail

25 Best SEO Tools For Successful Blogging

Income Diary

SEO can be a time-consuming process, so any opportunity I have to use great SEO tools to help us rank better, I take it! These SEO tools can help you with everything from keyword research, content sharing, backlink analysis, broken links, redirects, and much more. In this article, Irina Weber shares which SEO tools are […] The post 25 Best SEO Tools For Successful Blogging appeared first on How To Make Money Online.

SEO 98
article thumbnail

Boosting Your Success with AIIP’s Business Jumpstart Bootcamp

AIIP

By Janel Kinlaw and Marge King Starting a business can be scary, especially when you read the statistics on start-up failure rates – nearly 20% of all businesses fail in the first year and only 30% will remain after 10 years. Still, many entrepreneurs start a business because they are passionate about what they do… Read More » The post Boosting Your Success with AIIP’s Business Jumpstart Bootcamp appeared first on AIIP Connections Blog.

Blog 83
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

3 Elements That Make Historical Romance Successful

Jane Friedman

Today’s post is by author and book coach Susanne Dunlap. Saying that romance is a genre the literati love to hate is a hackneyed truism. The preponderance of tropes, if they’re not well handled, can give romance a predictable or formulaic feel. Why, then, are they so enduringly popular? Why do they continue to outsell so many other genres, when the story’s outcome in all cases is a given?

article thumbnail

Content Marketing ROI: How to Put a $ Value on Your Content

Ahrefs

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons.

article thumbnail

10 Reasons Why Your Posts Are Not Getting Search Engine Traffic

Income Diary

You feel like you’re doing everything right, yet, you’ve never cracked 1,000 uniques per month and only a few of your posts are getting search traffic. If every one of your posts isn’t getting anywhere from a few to a couple thousand search visits per month, then you’re doing something wrong. Here are nine reasons why you’re not getting as much search engine traffic as you deserve.

article thumbnail

Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference

Content Marketing Institute

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Content 97
article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Emotional Intimacy Between Characters Isn’t Just for Romance Novels

Jane Friedman

Photo by Viktor Talashuk on Unsplash Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). When writers think of writing intimate scenes, our minds often go straight to the bedroom—to romantic or sexual intimacy. But that puts an unnecessary constraint on what intimacy is when intimacy can be physical or emotional, platonic or romantic.

Food 93
article thumbnail

Help your clients R.E.S.E.T their branding this Spring

Freelance Union

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. Many of our clients have recently expressed a desire for a fresh perspective on their overall brand positioning.  This can feel like a daunting task, but by using this R.E.S.E.T. framework, developed by navigatebydesign , you will have a structured approach t

Brand 88
article thumbnail

Content Creation: 10 Lessons Learned from 50 Million Visitors

Income Diary

With content creation, writing a blog post and hoping for the best is not an option! Top quality content takes time, effort, energy, resources, and knowledge. Below is our blueprint for content creation at IncomeDiary. It is an approach that has consistently worked for us and it will for you. Enjoy! How to create content […] The post Content Creation: 10 Lessons Learned from 50 Million Visitors appeared first on How To Make Money Online.

article thumbnail

Blogging: The Answer Is Mindset

Blogging From Paradise

Why do the majority of bloggers fail when: each has access to successful blogging strategies? some take action on successful blogging strategies?

Blog 97
article thumbnail

Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

article thumbnail

Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’

Content Marketing Institute

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?

Sales 82
article thumbnail

March 2024 Google Core Update: Google to Wipe Out 40% of Spam Content

Content Hacker

Google has announced a massive update to its core ranking system and anti-spam policies. Here are some of the highlights of the March 2024 Core Update: Google is rolling out some changes to improve search results and cut down spam content. The goal is to remove low-quality, duplicate content from search results by a whopping 40%. Its anti-spam policies will now focus on manipulative behavior such as abusing scaled content, third-party site reputation, and expired domains.

Content 76
article thumbnail

How to Audit Your Website for SEO and Higher Conversions

Income Diary

Failing to regularly audit your website for SEO and Higher Conversions is not an option! According to econsultancy.com only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy. Another interesting stat from their report and one that we emphasis here is that: Companies that are […] The post How to Audit Your Website for SEO and Higher Conversions appeared first on How To Make Money Online.

Website 89
article thumbnail

Criminal Law SEO: 2024 Guide

BKA Content

Criminal Law SEO: 2024 Guide Making your criminal law firm stand out in a crowded market can be a challenge. The legal industry is highly competitive, with many law firms vying for visibility in search engine results. These days, many potential clients seek legal help online. 66% of call conversions for law firms come from organic search results, highlighting how valuable a strong online presence can be.

SEO 71
article thumbnail

Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

article thumbnail

Google Partners with Reddit, Pinterest, and Possibly TikTok 

The Hoth

February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. The partnership with Reddit focuses more on improving the quality and convenience of Google’s search results.

article thumbnail

Top 5 Publishing Articles/Blog Posts of the Week 03/04-03/08

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Gabriel García Márquez Never Wanted His Story Published- Why His Son Felt Differently World Reading Day Finds Children Put Off Reading For Pleasure Before Popcorn and Oscars There Were The Stories That Inspired Them PEN America Announces Paul Simon Will Receive Literary Service Award

article thumbnail

How to Get Over the Fear of Traveling

Blogging From Paradise

Circling the globe largely feels fun and freeing. Most love the feeling of being on vacation.

Post 94
article thumbnail

Why Does SEO for Personal Injury Lawyers Matter?

BKA Content

Why Does SEO for Personal Injury Lawyers Matter? In today’s world, everyone seems to have an online presence, including personal injury attorneys, which may make you wonder why SEO for personal injury lawyers matters. You have steep competition from the 87% of 1.3 million attorneys in the U.S. who have a website, and you need to set yourself apart from your competition.

SEO 66
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha