Ashleyn Writes

AUGUST 12, 2022

Nobody wants to sweat the small stuff… unless we’re talking about copy. To be more specific: Microcopy. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. It’s not a well-known term to most, but it’s something you use every day as a business owner. Today, I’m going to show you how you can use it to up-level your brand voice.

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Brand IT Copywriter Copywriting 130

Susan Greene

AUGUST 7, 2022

You’ve spent many months working on your skincare business. You researched ingredients (only the best will do!), painstakingly created the formulas, and put your heart into developing the brand and image for your skincare products. And now you’re ready for sales to come pouring in. But they’re not – at least not yet. You can have the best skincare product on the market, but if people don’t know it exists, you won’t see sales.

Copywriter 130

Copywriter Copywriting Sales Copy Copy 130

Quick Sprout

AUGUST 8, 2022

Want to jump straight to the answer? The best direct mail service for most people is PostcardMania. Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. Put your message in people’s hands. Target the streets and neighborhoods that matter to your success. It’s an excellent opportunity for both new and established businesses to reach new consumers who otherwise may not see a company’s digital presence.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

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Social Media Media Content Marketing Content 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ann Handley

AUGUST 10, 2022

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?

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Copy Hospitality Storytelling Writer 122

CopyBlogger

AUGUST 9, 2022

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.

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Audience Writer Content Marketing IT 121

Contently

AUGUST 11, 2022

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

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Content Marketing Marketing Content Content Creator 115

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.

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Copy Writer Marketing Content 107

CopyBlogger

AUGUST 11, 2022

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.

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Blog Post Post Writing Blog 112

Quick Sprout

AUGUST 9, 2022

Starting a new business can feel exhilarating. Finally, finally , you’re pursuing your dream of opening the coziest café in your town. Or maybe you’re launching a B2B company that sells high-quality microfiber cloths and cleaning products to professional cleaners. Or perhaps you’re a website designer for authors and your business will be 100% online, enabling you to work from home for the first time.

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Insurance Government Banking Medical 121

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Article Writing

AUGUST 10, 2022

Hiring a content writer for your marketing agency is part art, part science and part nightmare. Finding the perfect fit for each client takes time, money, and patience. And, for an account manager, that’s just one of the responsibilities – you’ve got many others that require the same amount of attention. Like most people working in the crazy-fast-paced environment of the modern marketing agency, you’re always looking for ways to streamline processes and get things done faster.

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Agency Content Writer Writer Freelance 75

Content Marketing Institute

AUGUST 10, 2022

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce.

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Content Marketing Marketing Content 88

Copyhackers

AUGUST 10, 2022

A user journey represents a prospect’s path when interacting with your brand. User journey maps (also called customer journey maps) cover all customer journey stages. From the moment they first encounter your brand to the point where they become a customer and advocate of your brand. What’s the difference between a user journey and a sales funnel?

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IT Copywriter Copywriting Copy 59

Quick Sprout

AUGUST 11, 2022

Want to jump straight to the answer? The best PDF editor for most people is Adobe Acrobat Pro DC. When you run a business, you need a reliable PDF editor to make changes to important documents. Whether you’re signing, making notes, or collaborating with others, the right PDF editing software should let you do it all. Getting the right PDF editor makes your paperwork processes more efficient so that your business runs smoothly.

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Collaboration Portfolio Text Management 82

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ThemeIsle

AUGUST 9, 2022

Services such as Google Analytics offer invaluable data. Knowing which metrics to track can shine a light on everything, from what content your users prefer to where visitors come from. Therefore, if you want to cut through the noise, you’ll need to know the most important Google Analytics metrics. The post 10 Most Important Google Analytics Metrics to Track on Your Site appeared first on Themeisle Blog.

Blog 58

Blog Blogging Content Post 58

Content Marketing Institute

AUGUST 12, 2022

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution.

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Content 88

David Meerman Scott

AUGUST 9, 2022

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

Brand 57

Brand 57

Quick Sprout

AUGUST 10, 2022

Want to jump straight to the answer? Our recommendation for most people is Iconosquare , because it’s easy to use, has all the features you need, and is trusted by some of the world’s biggest brands. Without understanding your Instagram analytics, you’re not going to grow. And yet, many people rely on trying to guess at the algorithm to strategize, instead of using a tool specifically designed to help.

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Social Media Agency Media Management 71

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Jasper

AUGUST 11, 2022

Whether you’re writing a product description, personal bio, or long-form article, learn how to use an AI content generator to create content that converts.

Content 59

Content Writing 59

Content Marketing Institute

AUGUST 8, 2022

Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.

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Audience Marketing Content 84

Constant Content

AUGUST 12, 2022

This month’s writer success story profiles Jack Ryan , a consistent, enthusiastic, versatile writer who is known for his professionalism, quick responses, and reliability. He writes for the Marketplace and is also sought out by our in-house staff when we have custom requests from our managed clients. How did you hear about Constant Content, when did you join the platform, and how did you start earning with us as a freelance writer?

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Content Writer Writer Content Freelance 52

Top Content Consulting

AUGUST 6, 2022

Optimizing your website for search engines is essential if you want to be discovered online and attract customers. The first step to search engine optimization is understanding how to identify and leverage the right keywords to attract your ideal customers. There are several t ypes of keywords in SEO that affect your web presence. But learning how to utilize them well can help you grow.

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Keywords SEO Search Engine Optimization Utilities 52

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Jasper

AUGUST 11, 2022

Do you have the right affiliate marketing tools in your arsenal to be successful? Find out as we cover 17 conversion-focused tools for 2021 and beyond!

Marketing 59

Marketing 59

Grammar Underground

AUGUST 8, 2022

When you're writing, don't spend so much time sweating the little stuff that you forget about the big stuff. Here's how to anticipate what your reader wants to know. The post Who, What, When, Where, Why, How first appeared on Grammar Underground with June Casagrande.

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Writing Copy Post 40

ProBlogger

AUGUST 10, 2022

The post Are these Mindsets Holding You Back from Achieving Blogging Success? appeared first on ProBlogger. Photo by Matthew Hamilton on Unsplash. “What’s the biggest mistake you see aspiring bloggers making?” This is a question I’m asked a fair bit on panels or in interviews, and it’s one that I suspect the people asking the question would like a technical answer to.

Blog 38

Blog Blogging Blogger Projects 38

Quick Sprout

AUGUST 8, 2022

Our recommendation for most people is WordPress because it’s easy to set up and there are no limits to what you can do. Start a WordPress site right now for $1.99 per month. Building a great blog starts with choosing the right platform—and there are only a handful truly worth considering. Here are the five best options, complete with in-depth reviews and a guide to help you decide which works best for you.

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Blog Blogging Blogger Publisher 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Jasper

AUGUST 10, 2022

Want to promote your business on Twitter? Learn how to make a tweet go viral and keep your Twitter followers talking for weeks.

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Promotion 64

Grammar Underground

AUGUST 8, 2022

In the 1800s, using the word “can” to ask for permission was considered standard English. But in the century that followed, something happened. Grammar fussbudgets got it in their heads that “can” should refer to ability and “may” should refer to permission. So if you ask whether you can go to the bathroom, you’re not asking to be excused but instead asking about the state of your own digestive health.

Copy 40

Copy IT Post Blog 40

ProBlogger

AUGUST 10, 2022

The post Are these Mindsets Holding You Back from Achieving Blogging Success? appeared first on ProBlogger. Photo by Matthew Hamilton on Unsplash. “What’s the biggest mistake you see aspiring bloggers making?” This is a question I’m asked a fair bit on panels or in interviews, and it’s one that I suspect the people asking the question would like a technical answer to.

Blog 26

Blog Blogging Blogger Projects 26

Quick Sprout

AUGUST 11, 2022

Our recommendation for most people is Lightspeed , which works reliably for a range of business types. Request your free custom quote today. Modern point-of-sale (POS) solutions are flexible and offer a wide array of helpful features. Complete sales quicker and minimize the amount of busy work required to keep your books in order. Whether you’re looking to upgrade your existing POS software or buy a new point-of-sale system, this guide will help you find the best one for your needs.

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Sales Retail Food Management 144

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment