Jeff Goins
MAY 24, 2019
People don’t typically buy what they need. They buy what they want. Which is why I love the saying: “Sell them what they want, give them what they need.” But how, exactly, do we do that?
Neil Patel
MAY 21, 2019
Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
MAY 22, 2019
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading → The post Will the Real ROI In Content Please Stand Up appeared first on Content Marketing Institute.
Moz
MAY 20, 2019
Posted by KameronJenkins “Let’s hop on a call to go over this report.”. Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jeff Goins
MAY 24, 2019
So many people set out to create a product—whether it’s a book, a coaching service, or an online course—and assume they know what people want. Don’t do that. Instead of assuming, just ask.
ThemeIsle
MAY 23, 2019
Email marketing is one of the most powerful marketing tools in the digital marketer’s toolbox, but only if you send emails the right way. In this article, we’ll study five effective promotional email examples and the takeaway lessons you can use to write powerful marketing emails of your own. 1. KissFlow welcome email The KissFlow. The post 5 Great Promotional Email Examples, Plus the Important Takeaways appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MAY 21, 2019
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon
ProBlogger
MAY 23, 2019
The post Finding a Balance Between Family Life and Blogging Life appeared first on ProBlogger. This post is based on episode 148 of the ProBlogger Podcast. One of the things that attracted me to blogging was the flexibility it offered. I’d be able to work and still be involved in my family and raising my kids. Before we had kids, my wife Vanessa and I planned for us both to work part-time and look after the kids together.
Write Freelance
MAY 20, 2019
People often ask me if I get bored all day, since I work from home as a freelance content writer. But, to be honest, I don’t. I am actually really grateful for the life that I have. As an introvert, I realised that I am actually more productive when I am working on my own. Of course, I do have a lot of phone calls and emails throughout the day, but I keep face to face meetings to the bare minimum–only when it is absolutely necessary. .
Content Marketing Institute
MAY 21, 2019
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading → The post Looking for Industry Influencers? How a B2B Brand Built Its Own appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
MAY 22, 2019
Posted by MiriamEllis. Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through.
Content Marketing Institute
MAY 24, 2019
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading → The post In a Creative Rut? Refresh Your Energy With These Inspiring Insights appeared first on Content Marketing Institute.
Content Marketing Institute
MAY 20, 2019
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading → The post Buyer Personas: One Method Doesn’t Fit All appeared first on Content Marketing Institute.
Moz
MAY 23, 2019
Posted by DiTomaso Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
MAY 23, 2019
Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! Today, I will give you 21 tips (yes 21!
Moz
MAY 19, 2019
Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013.
Expert insights. Personalized for you.
100 
Let's personalize your content