Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Private Cloud Vs. Public Cloud

Quick Sprout

Private and public clouds are types of deployments for cloud computing. While public clouds are accessible to any company or individual who wants to use their resources, private clouds are hosted and used by only one organization. Determining the best solution for your cloud computing needs depends largely on the size of your organization and the complexity and flexibility you need.

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40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.

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20 Call to Action Examples that Create Instant Leads

CopyBlogger

What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors. Continue Reading. The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger.

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Whose Job Is It Anyway? Calling on Different Others to Join in Our Work

AIIP

By Connie Clem “The founding of Dialog by Roger Summit ushered in an era of innovation and hope for information professionals. In every information era, we wish for the cutting-edge technologies that will propel us forward. However, what we need now are not new technical variations, but the development of an expanded community. To do… Read More » The post Whose Job Is It Anyway?

IT 83
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Now Is the Best Time to Start

David Meerman Scott

Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

Writing 83
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Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.

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By: 6 key resources to help improve your writing - Website Packages

Grammar Girl

[…] Grammar Girl […].

Website 100
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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.

Brand 109
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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

SEO is a long-term game. Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. How? Historical content optimization is the answer.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Solent Power Knowledge Hub

Creative Little World

Having met at an Entrepreneurs Circle networking and business planning session, Paul asked me for help with writing blog articles for his website for his business, Solent Power. This was more than writing a few blog posts, we use researched titles and headlines based on what questions Solent Power’s target audience is asking. Fully optimised with keywords throughout, these blogs are creating a knowledge hub on Solent Power’s website Example snippet from Solent Power's Knowledge Hub.

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By: Writing that Works: 7 Golden Rules for Successful Writing in Any Genre - Author Weekly

Grammar Girl

[…] Grammar Girl […].

Writing 100
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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

IT 132
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It’s Probably Time to Update Your Website Content

iWebContent

A potential client found your website. Great job! However, the goal is to keep them there long enough to sell your products or services. You’re not going to do that without website content that sizzles. That’s where our expert writers come in to “wake up” your content. Click here for more info. The post It’s Probably Time to Update Your Website Content first appeared on iWebContent.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write Great Case Studies to Support Sales — Webinar Takeaways

Pronto Marketing

Are you struggling to convert web visitors and sales leads? Watch our webinar recording or read further to discover how effective case studies can help boost sales for your business. See and Download Our webinar slides. Download our case study outline template. How to Build a Convincing Case Study A case study is a great way to show potential clients the benefits of your product or service.

Sales 52
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By: 13+ Podcasts for College Students (FAQs) | 2022 - School & Travel

Grammar Girl

[…] Listen Here […].

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Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

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What’s Going On With Instagram? An Expert’s Analysis of the Changes (and Changes to Those Changes.)

Dr. Rissy's Writing and Marketing

Instagram is going through a major phase of changes. Over the last couple of months, they have tested a trial-and-error method where they showcase different updates to different people in an attempt to figure out which works best. You may have experienced unusual dips and rises in your engagement and reach numbers, and they are likely the result of these changes.

Agency 52
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Writing Sample Examples: How To Make Each One Count

The Write Life

Regardless of what type of writer you are, you are bound to come across times you will need to submit relevant writing sample examples. Whether you need a writing sample to include with a book proposal to a publisher, you are crafting a writing sample to apply for a job , or you are sending writing sample examples for a graduate school application, it is an art to be able to write the perfect piece when it counts.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. This takes strategy. I’m going to cover the definition of a digital content strategy, why you need it and how to put a solid plan in place for growth.

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Joanna Arnett Executive Wellbeing Website Copywriting

Creative Little World

Joanna approached me to write the copy for her new website, launching her psychological coaching and yoga therapy services for busy tech professionals. Joanna had a clear target audience for her executive wellbeing services. Stressed out individuals and teams close to burnout in the technology industry. Having worked for many years in this industry herself, Joanna knew the pain and challenges of working in a busy tech environment, and is now taking her knowledge gained from her coaching and yoga

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10 Questions to Include in a Copywriting Client Questionnaire

Freelance Writing Jobs

Using a copywriting client questionnaire is an essential step of the client onboarding process and something that should never be skipped. Writing copy for a client has its challenges, and when you start working with a new client, you’ll want to get all the information you can about who the clients are and what they value. A questionnaire can help the copywriter figure out what the client needs.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Why You Shouldn't Hyphenate -ly Adverbs

Grammar Underground

You can hyphenate two words that modify another, like a loose-knit group , if it aids understanding. But don't do it with an ly adverb, like a loosely defined term. The reason: The ly clearly shows the relationship between the words. The post Why You Shouldn't Hyphenate -ly Adverbs first appeared on Grammar Underground with June Casagrande.

Copy 40
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How to Use AI Keyword Research to Grow Your Blog (2022 Checklist and Guide)

Bramework

Using AI keyword research and analysis are core components of content marketing and blogging success. If done right, SEO (search engine optimization) can drive a higher conversion rate to your website. Who doesn’t want a higher conversion rate? Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. With this ultimate guide and keyword research checklist, I will help you with the tools, techniques and tips to get your keywords seen across the web an

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Workplace Cleaning Solutions (WPCS) Knowledge Hub

Creative Little World

I had the pleasure of meeting Catherine at our Entrepreneurs Circle meeting. Catherine was rightly excited by the concept we were learning from Marcus Sheridan’s book ‘They Ask You Answer’ In short, find out what your audience are asking and answer those questions on your website. Creating a Knowledge Hub to provide answers to questions is the ideal way to get your website ranking on Google for those terms your audience are searching for.

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10 Questions to Include in a Copywriting Client Questionnaire

Freelance Writing Jobs

Using a copywriting client questionnaire is an essential step of the client onboarding process and something that should never be skipped. Writing copy for a client has its challenges, and when you start working with a new client, you’ll want to get all the information you can about who the clients are and what they value. A questionnaire can help the copywriter figure out what the client needs.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Commas between coordinate adjectives

Grammar Underground

One of the most common things I change in the articles I’m editing is demonstrated in sentences like this: “The menu includes a delicious, macadamia-crusted sea bass and a selection of seasonal, red wines.”. If you don’t see an error in there, don’t feel bad. Depending on how you look at it, there may not be one. But on my watch, those commas are just not okay.

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7 B2B and B2C Case Study Examples to Model Your Content After

Brafton

Check out these seven case study examples for content marketing inspiration.

Content 52
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Compare The Best VOIP Phone Services For Your Business

Quick Sprout

Want to jump straight to the answer? The best VoIP phone systems for most small businesses are Nextiva or RingCentral. Voice over internet protocol (VoIP) phone systems make calls over the internet instead of a traditional landline. It simplifies the phone system in a traditional office, and allows remote workers to make calls wherever they have internet access.

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Get Your First 1000 Readers: Here’s Your Step by Step Plan

ProBlogger

The post Get Your First 1000 Readers: Here’s Your Step by Step Plan appeared first on ProBlogger. Photo by delfi de la Rua on Unsplash. By ProBlogger Writing Expert Ali Luke. Has your blog got a grand total of three subscribers? (You, your test account, and your mum?). Maybe you’ve got a little bit further than that. You’ve got 10 or 20 or 50 readers signed up to read your posts or your newsletter.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha