Neil Patel
DECEMBER 2, 2021
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
Content Marketing Institute
NOVEMBER 29, 2021
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Meerman Scott
DECEMBER 1, 2021
There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead.
Uni Square Concepts
DECEMBER 2, 2021
The profession of content writing is a hot topic these days. A lot of people find the profession of content writing attractive. Consequently, many people want to pursue content writing as a career. But, before entering into any field, it is important to know a number of things about it. This blog will explain almost […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
DECEMBER 2, 2021
Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.
Content Marketing Institute
DECEMBER 2, 2021
Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started. Continue reading → The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Honey Copy
NOVEMBER 29, 2021
Kondraty Ryleyev was the leader of a rebellion meant to overthrow Russia’s Czar, Nicholas I. The rebellion was quickly stomped out like a discarded cigarette and Nicolas I sentenced Ryleyev to death by hanging. Later, when the trapdoor opened, Ryleyev dangled from the rope for a split second before it broke and the rebel leader came crashing to the ground.
Neil Patel
DECEMBER 3, 2021
In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches.
Content Marketing Institute
DECEMBER 1, 2021
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.
Freelance Writing Jobs
NOVEMBER 29, 2021
As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. Therefore, understanding how to effectively communicate your ideas to influence customer decisions is a critical tool in your arsenal. But, how do you supercharge your marketing copy to be more persuasive?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Uni Square Concepts
NOVEMBER 27, 2021
Digital marketing is considered as one of the best ways to promote and market products and services. Almost every entrepreneur on the planet is relying on the medium of digital media today. But it is the content in digital marketing, which makes it so effective. We will introduce you with the benefits of content in […].
Neil Patel
DECEMBER 1, 2021
Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google.
Content Marketing Institute
NOVEMBER 30, 2021
It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading → The post How To Build a Content Operations Framework (and Why You Need One) appeared first on Content Marketing Institute.
Freelance Writing Jobs
NOVEMBER 29, 2021
As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. Therefore, understanding how to effectively communicate your ideas to influence customer decisions is a critical tool in your arsenal. But, how do you supercharge your marketing copy to be more persuasive?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Grammar Underground
NOVEMBER 29, 2021
Some people say it's wrong to use adverb forms of "first" and "second." Not true. Here's why these two words are OK. The post 'Firstly' and 'Secondly' first appeared on Grammar Underground with June Casagrande.
Neil Patel
DECEMBER 3, 2021
Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships. Unfortunately, it’s a problem likely to get worse. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving?
Content Marketing Institute
DECEMBER 3, 2021
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading → The post 3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization appeared first on Content Marketing Institute.
ProBlogger
DECEMBER 1, 2021
The post Five Steps to Have Your Blog Run Without You Over The Holidays appeared first on ProBlogger. Photo by Natalya Zaritskaya on Unsplash. This is a guest contribution from The Suitcase Entrepreneur , Natalie Sisson. December is a special time of the year. It’s a time for reflection , for planning and for new beginnings. It’s also an excellent time to do some serious (but fun) overhauls of your existing blog and business, in time for a fresh start in the New Year.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
NOVEMBER 29, 2021
For some verbs, past tense forms are easy to confuse. Here’s a list of commonly misused past tenses and past participles. For some, Webster’s New World College Dictionary lists more than one correct options. In those cases, the dictionary often puts its preferred form first and uses "or" to introduce other acceptable. DIVE. Past tense: dived or dove.
Neil Patel
NOVEMBER 30, 2021
Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and page two in SEO.
Neil Patel
DECEMBER 1, 2021
All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you can and cannot say, with serious consequences if you make a mistake.
Neil Patel
NOVEMBER 30, 2021
Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. However, this strategy can backfire if your posts compete for the same keyword. Think about it: If you’re looking for “the best running shoes” and see two articles from the same company with these keywords in the title, you’ll be
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Expert insights. Personalized for you.
145 
Let's personalize your content