Ashleyn Writes
OCTOBER 22, 2021
What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.
Write Freelance
OCTOBER 18, 2021
One of the biggest struggles of being a freelance writer? Finding genuine and well-paid freelance writing jobs. Hustle is a part of freelancing, but being your own boss shouldn’t mean continuously struggling to find work. When you are a freelancer, every hour wasted is money lost. The more hours you spend looking for work, the less time you have to do your actual paid work.
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Neil Patel
OCTOBER 21, 2021
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
Content Marketing Institute
OCTOBER 20, 2021
In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ashleyn Writes
OCTOBER 18, 2021
Confused about how to organize your website when you have multiple audiences in your business?? Oh boy, have I been there! You probably know this, no browser is going to convert into a buyer if they’re confused— confused people don’t buy. You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they s
David Meerman Scott
OCTOBER 18, 2021
Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 21, 2021
In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.
Neal Schaffer
OCTOBER 21, 2021
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk […] The 13 Copywriting Lens Approach to Create Optimally Powerful Content appeared first on NealSchaffer.
ThemeIsle
OCTOBER 19, 2021
Grammarly is one of the most well-known writing tools on the market. However, just because it's popular doesn't mean that it's the right choice for everyone. In this article, we’ll go over some impressive Grammarly alternatives. The post 7 Best Grammarly Alternatives for Issue-Free Writing appeared first on ThemeIsle Blog.
Neil Patel
OCTOBER 21, 2021
Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
OCTOBER 19, 2021
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.
Neal Schaffer
OCTOBER 21, 2021
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk of missing the pinata altogether. And landing in the thorny bush right next to it, never to be seen again.
Content Workshop
OCTOBER 18, 2021
Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a distinct flavor? That’s the country we […] The post Content Marketing in the Bluegrass State appeared first on Content Workshop.
Grammar Underground
OCTOBER 18, 2021
If you've heard that "graduate" can't be a transitive verb, as in "I graduated college," you heard wrong. Here's the full story. The post 'Graduate' College or 'Graduate From' College? first appeared on Grammar Underground with June Casagrande.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
OCTOBER 22, 2021
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading → The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute.
ProBlogger
OCTOBER 20, 2021
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
Nick Ursborne
OCTOBER 16, 2021
It’s tricky making predictions. But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles. Let’s start with the physical reason. Our devices are no longer suited to long-form writing. I remember when I used to read the news on a large format newspaper.
Grammar Underground
OCTOBER 18, 2021
When people resist changes to the language, I get it. Who wants to be told that the rules they learned in school — stuff they believed, like “healthy” can’t mean “healthful” — are obsolete, or worse, fictional? That the sweat equity they once invested in being right now renders them wrong? They wasted their time, bet on the wrong horse. Who wouldn’t push back?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
OCTOBER 18, 2021
Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading → The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute.
ProBlogger
OCTOBER 20, 2021
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
The Subversive Copy Editor
OCTOBER 22, 2021
A piece of bossy advice often given to creative writers is to sweep through your manuscripts before you submit them and delete certain words. “Just,” “so,” “very,” and “really” vie for the top target, but the most popular prohibition of all might be of the word “that.”. What’s wrong with “that”? Nothing is wrong with the word “that.” It’s frequently essential to the grammar or clarity of a sentence (see below).
Neil Patel
OCTOBER 18, 2021
Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
OCTOBER 20, 2021
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
Neil Patel
OCTOBER 18, 2021
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content.
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