Neil Patel
AUGUST 12, 2021
If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.
Content Marketing Institute
AUGUST 9, 2021
A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.
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Backlinko
AUGUST 10, 2021
I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more.
Moz
AUGUST 11, 2021
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
AUGUST 9, 2021
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal Site Search and Why Does it Matter?
Content Marketing Institute
AUGUST 12, 2021
Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
AUGUST 9, 2021
Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.
Neil Patel
AUGUST 11, 2021
We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.
Content Marketing Institute
AUGUST 10, 2021
Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.
ThemeIsle
AUGUST 9, 2021
Running out of blog post ideas? It happens to all of us. That's why we're sharing our list of original blog post ideas have proven to be effective at getting more website traffic. The post 50 Blog Post Ideas for 2023 That Your Readers Will Love appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
AUGUST 13, 2021
It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.
Neil Patel
AUGUST 10, 2021
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales.
Content Marketing Institute
AUGUST 13, 2021
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.
ProBlogger
AUGUST 12, 2021
The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. This post is based on episode 73 of the ProBlogger podcast. For the past month or so I’ve been talking a lot about email lists – how to grow them , incentives you can use to grow them , and even how to take advantage of them through autoresponders. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Grammar Underground
AUGUST 9, 2021
Does your Bostonian friend hail from the City of Boston or the city of Boston? Before you answer, here’s a hint: It depends who’s asking. I flunked this question on an editing quiz recently. I got it wrong even though I’ve spent decades — literal decades — getting paid to change City of Los Angeles to city of Los Angeles and City of Pasadena to city of Pasadena.
Neil Patel
AUGUST 11, 2021
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.
Content Marketing Institute
AUGUST 11, 2021
Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading → The post How To Adapt Your Content To Get Found in the Conversational Search Era appeared first on Content Marketing Institute.
ProBlogger
AUGUST 12, 2021
The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. This post is based on episode 73 of the ProBlogger podcast. For the past month or so I’ve been talking a lot about email lists – how to grow them , incentives you can use to grow them , and even how to take advantage of them through autoresponders. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
AUGUST 9, 2021
These two words have distinctly differently emphases, but their meanings overlap. The post Anxious vs. Eager first appeared on Grammar Underground with June Casagrande.
Neil Patel
AUGUST 10, 2021
Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.
The Subversive Copy Editor
AUGUST 9, 2021
Recently, I was listening to the audiobook of James McBride’s Deacon King Kong , and at some point it struck me that we’d been in the middle of a sentence for quite a while. But it wasn’t just long—it was lyrical and purposeful. Pretty early on in the sentence, I began to realize it wasn’t primarily about an annual infestation of ants. And there [the ants] stayed, a sole phenomenon in the Republic of Brooklyn, where cats hollered like people, dogs ate their own feces, aunties chain-smoked
ProBlogger
AUGUST 12, 2021
The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. This post is based on episode 73 of the ProBlogger podcast. For the past month or so I’ve been talking a lot about email lists – how to grow them , incentives you can use to grow them , and even how to take advantage of them through autoresponders. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
AUGUST 11, 2021
Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” com” English-only site, you may very well be an international business by default. The problem? Those people live very different lives.
Neil Patel
AUGUST 9, 2021
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means.
Neil Patel
AUGUST 9, 2021
Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? That can vary based on industry and location. However, here’s a quick rundown of the most common marketing laws in the U.S. and abroad.
Neil Patel
AUGUST 10, 2021
Are you a marketer working for a client or company with an app? If you answered yes to this question, do you have a dedicated strategy for driving website visitors to specific locations within the app? If you don’t have one, this blog is for you. If you do have a strategy involving deep linking , this blog is also for you. Read on to learn how Firebase Dynamic Links can help marketers achieve their app goals while boosting overall marketing strategy.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
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