Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.) In other words, I’ll never just start writing based on the output of GPT-4 alone.

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7 SEO Copywriting Tips To Engage Readers And Rank

CopyBlogger

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

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I Received Conflicting Advice on My Query Letter. What Now?

Jane Friedman

Photo by Thirdman Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. FINAL DEADLINE: Friday, Sept. 15th for the 2023 Book Pipeline Unpublished contest.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Cut Your Bounce Rate in Half with Interactive Content

Quick Sprout

You can grow your blog in two ways: In our opinion, you should do both, even though most people focus … How to Cut Your Bounce Rate in Half with Interactive Content Read More » The post How to Cut Your Bounce Rate in Half with Interactive Content appeared first on.

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NEW RELEASE SPOTLIGHT: Kat Armas

Rachelle Gardner

Happy release day to author Kat Armas! Many Christians today are seeking to disentangle biblical teaching from power structures that marginalize women and people of color. There’s a hunger for a new kind of devotional that offers refreshing and relevant ways to connect with God and the Bible—ways that challenge readers to seek out a more liberated and embodied faith.

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Follow Our Content Audit Process for 2023 (Template Included)

Ahrefs

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

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The Complete Guide to a Mobile Friendly Website

Quick Sprout

Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the … The Complete Guide to a Mobile Friendly Website Read More » The post The Complete Guide to a Mobile Friendly Website appeared first on.

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11 Ways AI Can Help You With Your Assignments

Grammarly

Generative AI can be a powerful tool for helping with your academic work, but you may be wondering how to use it responsibly so you can get the assistance you need , without cheating or breaking the rules. Here, we explain eleven ways to use AI to help you with your college courses and give some examples to show you how to do it yourself. Note, it’s always best practice to ask your instructor or check their rules and guidelines for the use of generative AI for coursework.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster

Content Marketing Institute

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?

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SEO Monitoring Explained: Best Free Tools to Get Started

Ahrefs

Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.

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Top 10 Social Media Trends

Quick Sprout

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and … Top 10 Social Media Trends Read More » The post Top 10 Social Media Trends appeared first on.

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How To Build A YouTube Marketing Strategy in 13 Steps (2023) 

Smart Blogger

Ready to get started with YouTube marketing but don’t know where to begin? Tons of social media competition and short attention spans make standing out on the world’s second-largest search engine seem unattainable. But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 DAYS TO $400 WRITING CHALLENGE

AWAI

Special training for NEW writers! We have created an online training program where you will once and for all master the simplest, most versatile, most in-demand writing skill. and have a shot at being published with a byline as well as earn a $400 cash payout!

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What Are Meetings For?

Freelance Union

I am in a constant battle with meetings. As a freelancer, I have multiple clients, projects, and organizations that I interface with regularly. As a project manager, I am also the person on the team trying to corral information, ensure things are getting done, and establish transparent systems and procedures. These two combined roles mean that my calendar is full of meetings, many of which I’ve initiated to get or disseminate critical information, solve common problems, or co-develop stra

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The Only 5 Homepage Designs That Work Over and Over

Quick Sprout

Homepages are crucial for first impressions—they’re the first thing most visitors see when they land on your website. The problem … The Only 5 Homepage Designs That Work Over and Over Read More » The post The Only 5 Homepage Designs That Work Over and Over appeared first on.

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Make Your Pitch: AIIP 2024 Symposium Call for Speakers

AIIP

By Liz McLean With planning for the AIIP 2024 Symposium in full swing, it’s time to show your expertise, build your brand and jump-start infopro momentum by submitting a proposal to share your deep know-how and business stories at the AIIP 2024 Symposium. This year’s theme is “Learn & Grow.” Topic Guidance We welcome topics that will… Read More » The post Make Your Pitch: AIIP 2024 Symposium Call for Speakers appeared first on AIIP Connections Blog.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Do You Love Your Content Marketing Job (and Does It Matter)?

Content Marketing Institute

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

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Rich Snippets: What Are They & How Do You Get Them?

Ahrefs

Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd.

SEO 117
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SEO vs. PPC: Which Should You Focus on First?

Quick Sprout

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang … SEO vs. PPC: Which Should You Focus on First? Read More » The post SEO vs. PPC: Which Should You Focus on First? appeared first on.

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SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article

CopyBlogger

The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Define Your Target Audience in 6 Simple Steps (2023)

Smart Blogger

What does life look like without knowing your target audience? It’s like going to the grocery store without a shopping list. You end up spending money on food you don’t need or, worse, coming home empty-handed. And yet, that’s what you do by making assumptions about who your customers are and what they want. Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries.

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IRS reminds gig workers, self-employed and others of Sept. 15 third quarter estimated tax payment deadline

Freelance Union

IR-2023-165, Sept. 6, 2023 WASHINGTON — The Internal Revenue Service is reminding taxpayers who pay estimated taxes that the deadline to submit their third quarter payment is Sept. 15, 2023. Taxpayers not subject to withholding may need to make quarterly estimated tax payments. Taxpayers such as gig worker s, sole proprietors, retirees, partners and S corporation shareholders generally must make estimated tax payments if they expect to have a tax liability of $1,000 or more when they file

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Stop Guessing: Here’s a Social Media Strategy That Works

Quick Sprout

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. … Stop Guessing: Here’s a Social Media Strategy That Works Read More » The post Stop Guessing: Here’s a Social Media Strategy That Works appeared first on.

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Playback: Make Great Money EDITING Copy

AWAI

Right now you can get access to the playback of our FREE training with Barefoot Writer's Executive Editor, Mindy McHorse on the copyediting opportunity!

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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What’s a Micro-Influencer? A Small But Mighty Marketing Guide

Smart Blogger

Have you heard of the term “micro-influencer”? In the vast digital ocean of influencer marketing, it’s easy to get swept away by the allure of big celebrity names. Yet, micro-influencers, with their niche charm, often pack a punch that’s hard to rival. Think of them as the best-kept secret of marketing, radiating authenticity and building trust in tight-knit communities.

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What Does “Connotation” Mean? Definition and Examples

Grammarly

Connotation is what a word means, but it is not its definition. Trust us, it isn’t as confusing as it sounds. Think about the difference between describing somebody as childish versus childlike. Both words compare the person with a child. But while childish draws attention to their immaturity, childlike emphasizes characteristics like innocence and a sense of wonder.

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Should You Start Blogging? 5 Questions to Ask First

Quick Sprout

Blogging changed my life. I learned how online marketing worked by building an international affairs blog in college. Then I … Should You Start Blogging? 5 Questions to Ask First Read More » The post Should You Start Blogging? 5 Questions to Ask First appeared first on.

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Ethical Marketing: Definition, Principles, & Examples

Ahrefs

In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha