Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.) In other words, I’ll never just start writing based on the output of GPT-4 alone.

Copy 217
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7 SEO Copywriting Tips To Engage Readers And Rank

CopyBlogger

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

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I Received Conflicting Advice on My Query Letter. What Now?

Jane Friedman

Photo by Thirdman Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. FINAL DEADLINE: Friday, Sept. 15th for the 2023 Book Pipeline Unpublished contest.

Writer 122
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Cut Your Bounce Rate in Half with Interactive Content

Quick Sprout

You can grow your blog in two ways: In our opinion, you should do both, even though most people focus … How to Cut Your Bounce Rate in Half with Interactive Content Read More » The post How to Cut Your Bounce Rate in Half with Interactive Content appeared first on.

Content 105
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NEW RELEASE SPOTLIGHT: Kat Armas

Rachelle Gardner

Happy release day to author Kat Armas! Many Christians today are seeking to disentangle biblical teaching from power structures that marginalize women and people of color. There’s a hunger for a new kind of devotional that offers refreshing and relevant ways to connect with God and the Bible—ways that challenge readers to seek out a more liberated and embodied faith.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

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7 Ways to Start a Cover Letter

Grammarly

Beginning a cover letter can feel awkward and stilted. Should you use formal language you would never say aloud? Should you be direct, or demure? If you’re here, you’re obviously wondering how to start a cover letter. To put it simply, the first paragraph of a cover letter should tell hiring managers who, what, where, and why. What job you’re applying to, where you found the job, who you are, and why you’re the perfect fit.

Writing 109
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Follow Our Content Audit Process for 2023 (Template Included)

Ahrefs

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

Content 108
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The Complete Guide to a Mobile Friendly Website

Quick Sprout

Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the … The Complete Guide to a Mobile Friendly Website Read More » The post The Complete Guide to a Mobile Friendly Website appeared first on.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Do You Love Your Content Marketing Job (and Does It Matter)?

Content Marketing Institute

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

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4 DAYS TO $400 WRITING CHALLENGE

AWAI

Special training for NEW writers! We have created an online training program where you will once and for all master the simplest, most versatile, most in-demand writing skill. and have a shot at being published with a byline as well as earn a $400 cash payout!

Writing 98
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11 Ways AI Can Help You With Your Assignments

Grammarly

Generative AI can be a powerful tool for helping with your academic work, but you may be wondering how to use it responsibly so you can get the assistance you need , without cheating or breaking the rules. Here, we explain eleven ways to use AI to help you with your college courses and give some examples to show you how to do it yourself. Note, it’s always best practice to ask your instructor or check their rules and guidelines for the use of generative AI for coursework.

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The Only 5 Homepage Designs That Work Over and Over

Quick Sprout

Homepages are crucial for first impressions—they’re the first thing most visitors see when they land on your website. The problem … The Only 5 Homepage Designs That Work Over and Over Read More » The post The Only 5 Homepage Designs That Work Over and Over appeared first on.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How To Build A YouTube Marketing Strategy in 13 Steps (2023) 

Smart Blogger

Ready to get started with YouTube marketing but don’t know where to begin? Tons of social media competition and short attention spans make standing out on the world’s second-largest search engine seem unattainable. But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket.

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Make Your Pitch: AIIP 2024 Symposium Call for Speakers

AIIP

By Liz McLean With planning for the AIIP 2024 Symposium in full swing, it’s time to show your expertise, build your brand and jump-start infopro momentum by submitting a proposal to share your deep know-how and business stories at the AIIP 2024 Symposium. This year’s theme is “Learn & Grow.” Topic Guidance We welcome topics that will… Read More » The post Make Your Pitch: AIIP 2024 Symposium Call for Speakers appeared first on AIIP Connections Blog.

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Playback: Make Great Money EDITING Copy

AWAI

Right now you can get access to the playback of our FREE training with Barefoot Writer's Executive Editor, Mindy McHorse on the copyediting opportunity!

Copy 98
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Top 10 Social Media Trends

Quick Sprout

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and … Top 10 Social Media Trends Read More » The post Top 10 Social Media Trends appeared first on.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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15+ Applications of AI in Business in 2023 (with Examples)

Smart Blogger

Wondering how AI in business has transformed the digital landscape? Or how forward-thinking business leaders are leveraging artificial intelligence and data to transform their industries? From AI-orchestrated customer interactions, to predictive analytics and machine learning models exploring the world of big data, the possibilities are boundless. In other words, if you want a competitive advantage then you must understand how to adopt AI into your business operations.

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Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

Content Marketing Institute

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

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IRS reminds gig workers, self-employed and others of Sept. 15 third quarter estimated tax payment deadline

Freelance Union

IR-2023-165, Sept. 6, 2023 WASHINGTON — The Internal Revenue Service is reminding taxpayers who pay estimated taxes that the deadline to submit their third quarter payment is Sept. 15, 2023. Taxpayers not subject to withholding may need to make quarterly estimated tax payments. Taxpayers such as gig worker s, sole proprietors, retirees, partners and S corporation shareholders generally must make estimated tax payments if they expect to have a tax liability of $1,000 or more when they file

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Stop Guessing: Here’s a Social Media Strategy That Works

Quick Sprout

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. … Stop Guessing: Here’s a Social Media Strategy That Works Read More » The post Stop Guessing: Here’s a Social Media Strategy That Works appeared first on.

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How to Define Your Target Audience in 6 Simple Steps (2023)

Smart Blogger

What does life look like without knowing your target audience? It’s like going to the grocery store without a shopping list. You end up spending money on food you don’t need or, worse, coming home empty-handed. And yet, that’s what you do by making assumptions about who your customers are and what they want. Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries.

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

Content Marketing Institute

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

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SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article

CopyBlogger

The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger.

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A Step-by-Step Guide to Driving 10,000 Visitors a Month Through Pinterest

Quick Sprout

Social media can be a great traffic source for almost any online business. But which network is right for you? … A Step-by-Step Guide to Driving 10,000 Visitors a Month Through Pinterest Read More » The post A Step-by-Step Guide to Driving 10,000 Visitors a Month Through Pinterest appeared first on.

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What’s a Micro-Influencer? A Small But Mighty Marketing Guide

Smart Blogger

Have you heard of the term “micro-influencer”? In the vast digital ocean of influencer marketing, it’s easy to get swept away by the allure of big celebrity names. Yet, micro-influencers, with their niche charm, often pack a punch that’s hard to rival. Think of them as the best-kept secret of marketing, radiating authenticity and building trust in tight-knit communities.

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17 Writing Memes That Are Too Relatable

Make a Living Writing

Writers might enjoy looking at writing memes because they often humorously capture the common struggles, quirks, and experiences that writers face in their creative endeavors. Additionally, such memes can offer a brief but welcome break from the sometimes solitary and intense nature of writing, serving as a source of inspiration, motivation, or a good laugh amidst the writing process.

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What Does “Connotation” Mean? Definition and Examples

Grammarly

Connotation is what a word means, but it is not its definition. Trust us, it isn’t as confusing as it sounds. Think about the difference between describing somebody as childish versus childlike. Both words compare the person with a child. But while childish draws attention to their immaturity, childlike emphasizes characteristics like innocence and a sense of wonder.

Writing 87
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Should You Start Blogging? 5 Questions to Ask First

Quick Sprout

Blogging changed my life. I learned how online marketing worked by building an international affairs blog in college. Then I … Should You Start Blogging? 5 Questions to Ask First Read More » The post Should You Start Blogging? 5 Questions to Ask First appeared first on.

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5+ Ways Google Search Trends Can Boost Your SEO (2023)

Smart Blogger

Ever wondered how to harness the power of Google Search Trends to optimize your search engine optimization (SEO) strategy? You’re not alone. This underused tool can be a goldmine for marketers, helping them align their content with the ever-changing pulse of the Internet. In this post, we’ll explore actionable techniques such as identifying popular topics, monitoring competitors, and using other SEO tools in tandem with Google Search Trends to boost your efforts.

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Rich Snippets: What Are They & How Do You Get Them?

Ahrefs

Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd.

SEO 99
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What Are Meetings For?

Freelance Union

I am in a constant battle with meetings. As a freelancer, I have multiple clients, projects, and organizations that I interface with regularly. As a project manager, I am also the person on the team trying to corral information, ensure things are getting done, and establish transparent systems and procedures. These two combined roles mean that my calendar is full of meetings, many of which I’ve initiated to get or disseminate critical information, solve common problems, or co-develop stra