Elna Cain
APRIL 5, 2023
Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. And because we write, this job can take a toll on us whether we like it or not. I never understood this idea of: even though you have the TIME to do the work, you may not have the ENERGY to do it.
Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
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Jane Friedman
APRIL 5, 2023
Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on.
Blogging Wizard
APRIL 4, 2023
Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Ahrefs
APRIL 2, 2023
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging From Paradise
APRIL 1, 2023
After publishing this post I will spend a few hours promoting it effectively. Walking the extra blogging mile lets Blogging From Paradise be seen.
The Write Life
APRIL 1, 2023
One of the most exciting things about consuming art, whether that art is a T.V. show, painting, or novel, is dissecting the layers of meaning within a given piece. There’s the literal things which happen in the novel, and then there’s the symbolic meaning—and the thing is, you probably already pick up on a lot of it without realizing. Artists rely on symbols to add depth and layers of meaning to their work, but this only works if the reader understands symbols to begin with.
David Meerman Scott
APRIL 3, 2023
This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.
Jane Friedman
APRIL 4, 2023
Photo by Leah Kelley Today’s post is by author Amy L. Bernstein ( @amylbernstein ). Driving along the back roads of Vermont, you learn to appreciate the nearly forgotten charms of the printed roadmap. GPS is spotty in Vermont, and it’s easy to find yourself on a narrow, deeply rutted dirt road that seems to lead nowhere. You get to a place where you literally can’t see the forest for the trees.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
APRIL 6, 2023
A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
CopyBlogger
APRIL 6, 2023
It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have. Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger.
Blogging From Paradise
APRIL 7, 2023
(Updated 4-7-2023) Being a profile blogger accelerates your online success. Publishing detailed content frequently boosts your traffic and blogging income.
Grammarly
APRIL 4, 2023
Hello. Good morning. How are you? These are all examples of greeting words, and they’re often the first words taught in any foreign language class, including English as a Second Language (ESL). These phrases are a good start, but by understanding what a greeting word is and how many different examples there are, you can advance your language skills to the next level.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
APRIL 7, 2023
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
Contently
APRIL 6, 2023
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
Blogging From Paradise
APRIL 5, 2023
(Updated 4-5-2023) Everyone needs blogger motivation sometimes. All bloggers hit peaks and valleys. Blasting through resistance leads to success.
Publishing Trends
APRIL 3, 2023
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Argentina and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
APRIL 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Grammarly
APRIL 5, 2023
We’ve all been there: that moment when a card to sign for your coworker lands on your desk; when you’re put on the spot to make a speech at a work event; when you’re in a virtual office-wide meeting and realize it’s your colleague’s anniversary. If you need help congratulating your coworker on their work anniversary, you’re in the right place. These messages are a way of commemorating the date they were hired and may include a kind note about what they’ve accomplished or your professional relati
Blogging From Paradise
APRIL 6, 2023
(Updated 4-6-2023) Why would you promote other bloggers on your blog? Doesn’t this sound self-defeating?
Freelance Union
APRIL 6, 2023
Figuring out how stress affects your body can be a challenge, because the answer can depend on how stressed out you are, and for how long. For instance, recent research has shown that low-to-moderate stress levels may actually be good for your ability to learn and apply knowledge. High stress levels, on the other hand, can negatively impact your working memory.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Contently
APRIL 4, 2023
Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.
Grammarly
APRIL 7, 2023
Linking words, also known as transition words, are words and phrases like however or on the other hand that connect clauses, sentences, paragraphs, or other words. The purpose of linking words (which are different from linking verbs ) is to make communication smoother and more logical when moving from one idea to another. Linking words are an essential part of writing to “link” all your ideas in a way that flows without interruption.
Ann Handley
APRIL 7, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below my face are robo-generated.
Freelance Union
APRIL 6, 2023
Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. You start looking at your business and your purpose with fresh perspective. You show up in a way that’s consistent and clear.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ContentWriters
APRIL 5, 2023
The best website copy is powerful. It captures the reader’s attention from the very beginning, taking them on a journey through a brand and its unique selling proposition. However, achieving such a high caliber of copywriting for the web is not an easy feat. It takes discipline as well as a keen understanding of your unique audience. Today, we’ll dive into six actionable tips to help you write great website copy.
Smart Blogger
APRIL 7, 2023
In this post, we’ll dive into a hearty collection of synecdoche examples. And along the way, you’ll learn exactly what synecdoche is, why it’s used, and how it can take your writing from zero to hero. So, let’s dissect this strange-sounding literary device and then see what it looks like in action. Onward! What is Synecdoche? Synecdoche (pronounced sin- nek -duh-kee) is a literary term that uses a part of something to represent a whole or a whole to represent a part.
Ahrefs
APRIL 3, 2023
Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and multiply your earnings.
Freelance Union
APRIL 5, 2023
With this year's April 18 tax deadline just around the corner, the Internal Revenue Service is offering these tips to taxpayers who received an incorrect Form 1099-K or received one of these forms in error. The IRS also explains how to report these transactions on their tax return. What is a 1099-K Form 1099-K, Payment Card and Third Party Network Transactions , is an IRS form that is used to report certain payment transactions.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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