Enchanting Marketing
OCTOBER 3, 2023
Writing can be tough, right? I’ve been there, too. I used to think of writing as a struggle. I’d wrestle to get my thoughts on paper. I’d fight with my inner critic. I’d beat myself up. Come on! Get that first draft done! Don’t be a sissy!!! But that has changed. Shall I explain? How to get in the right headspace I realized how much my approach to writing has changed when I read Anna Fleming’s book Time on Rock.
Nick Ursborne
OCTOBER 4, 2023
There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. From description to storytelling. I can give you a detailed description of how to change an inner tube if you get a puncture while out cycling.
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Bramework
OCTOBER 3, 2023
Wondering if blogging is still a relevant marketing tool in the digital age? Trust me, I’ve asked myself the same question countless times. Having poured over extensive research – like Hubspot’s study showing consumers reading blogs multiple times a week and making purchases based on them – it seems clear that blogging remains a powerful way to build presence and authority.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Blogging From Paradise
OCTOBER 2, 2023
No; it does not. Why beat around the blogging bush? Blogging luck does not exist. Bloggers appear to get lucky breaks.
Quick Sprout
OCTOBER 4, 2023
Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
CopyBlogger
OCTOBER 4, 2023
There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.
Rachelle Gardner
OCTOBER 3, 2023
Happy release day to author Matthias Roberts! Holy Runaways speaks to people who are feeling ignored, oppressed, or rejected by their religious community and church, offering a path forward built on speaking truth, deep listening, and acting with compassion. Psychotherapist Matthias Roberts reaches out to those who, like him, want to understand the religion they’ve run from and erect a new faith on firmer foundations.
Melanie Saxton
OCTOBER 2, 2023
Family library legacy books aren’t necessarily found on Amazon or in bookstores. These types of books are often written for private archives and family libraries, detailing history and chronicling ancestral and present-day experiences. They can also capture your part of the narrative — your contributions, experiences, and personal backstory. In other words, a legacy book might be written just for your children, grandchildren, and future generations, and NOT the general public.
Grammarly
OCTOBER 6, 2023
You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
OCTOBER 1, 2023
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
Melanie Saxton
OCTOBER 2, 2023
If you want to capture your journey and pass it on to your children and grandchildren, then write your legacy book. If you’re not exactly a writer or historian, never fear! That’s where I come in. As a professional ghostwriter and book editor, I can begin your project from scratch or complete what you’ve started. There’s nothing more meaningful than a legacy book.
ThemeIsle
OCTOBER 3, 2023
Comparing The SEO Framework vs Yoast SEO may seem like a challenge. That's because these are two of the most popular search engine optimization (SEO) plugins for WordPress. But, if you're still on the fence about which SEO plugin to use, this article will help you make an informed decision. The post The SEO Framework vs Yoast SEO: Which Is Better in 2023?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Copyhackers
OCTOBER 6, 2023
Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response. The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Copywriting for startups and marketers.
Freelance Union
OCTOBER 6, 2023
Can we all agree that the last few years have been a little extra? From pandemics, recessions, and social unrest to the explosion of AI, we’re operating in a time of extreme and fast-moving change. Change, especially the unexpected and fast-moving kind, can tap into our feelings of vulnerability and insecurity (of which there are already plenty in entrepreneurship, thank you very much!).
Melanie Saxton
OCTOBER 1, 2023
It’s an honor to offer true crime book editing services to authors, especially those who have worked in the detective realm. Author Frank Goff’s book, Chicago Crime Story: A true-crime novel inspired by actual events , is a deep dive into some of the cases he worked on the streets of Chicago. It was thrilling to collaborate with a retired police detective and experience the eye-opening drama of behind-the-scenes scenarios he faced as a first responder, often under cover.
Jane Friedman
OCTOBER 4, 2023
Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Copyhackers
OCTOBER 5, 2023
Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.
Content Marketing Institute
OCTOBER 5, 2023
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
Melanie Saxton
OCTOBER 2, 2023
There is no better time to write your family book. From ancestry.com information and details from other genealogy sites to publicly accessible records, your manuscript can encompass the richness of the past and bless future generations. How do you write your family book? You might have diaries and journals for reference. You might have word-of-mouth stories that can be transcribed into a manuscript.
Quick Sprout
OCTOBER 5, 2023
For web designers and website owners, shifting design trends can be a good thing or a bad thing. On the … 17 New Website Design Ideas To Get A Bored Crowd Clicking Read More » The post 17 New Website Design Ideas To Get A Bored Crowd Clicking appeared first on.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
The Hoth
OCTOBER 3, 2023
What do backlinks, internal links, and external links all need to have the best possible impact on your link profile? If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.
Ahrefs
OCTOBER 1, 2023
We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits.
Content Marketing Institute
OCTOBER 6, 2023
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.
Quick Sprout
OCTOBER 4, 2023
Finding any old website designer is easy, regardless of the project you have in mind. However, finding a high-quality website … How to Hire a Website Designer and How Much It Should Cost Read More » The post How to Hire a Website Designer and How Much It Should Cost appeared first on.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammarly
OCTOBER 5, 2023
What is consonance in English? It’s the s ame s ounds e x er c i s ed in s u cc e ss ion, like these s sounds from the letters s, x, and c. Consonance comes in handy for poetry, lyrics, and all kinds of writing, but how do you use consonance sounds correctly? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is consonance?
Smart Blogger
OCTOBER 5, 2023
In the rising influencer marketing trend, you’ve likely encountered the term “nano influencer.” But what does it mean? Why should you care? And who are these unsung heroes? Well, first off, they’re not celebrities with millions of followers. They are everyday folks, probably your next-door neighbor or local shop assistant. And trust me, they’re a game-changer.
Freelance Union
OCTOBER 4, 2023
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Certain behaviors may help safeguard you from illness and disease. These include exercising regularly and sleeping enough. Here may be another: staying socially connected. It may well do your body good. Boosting your health Everyone you associate with is part of your social network.
Quick Sprout
OCTOBER 2, 2023
If you’ve ever landed on a company’s website and had no idea what it actually does, or if you’ve ever … We Reviewed 143 Company Website Designs – Only 7 Stood Out Read More » The post We Reviewed 143 Company Website Designs – Only 7 Stood Out appeared first on.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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