ThemeIsle
SEPTEMBER 25, 2023
The question "what is content decay?" can be hard to answer. The simple answer is that content such as articles or tutorials typically has a shelf life. At some point, it becomes outdated or decays - which is bad for your audience and bad for your website. In this post we'll teach you how to counteract it. The post What Is Content Decay? (And How to Counteract It) appeared first on Themeisle Blog.
Blogging From Paradise
SEPTEMBER 25, 2023
“It is a tale told by an idiot, full of sound and fury, signifying nothing.” ~ Macbeth Idiot: a foolish or stupid person.
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David Meerman Scott
SEPTEMBER 29, 2023
A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.
Nick Ursborne
SEPTEMBER 29, 2023
Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Publishing Trends
SEPTEMBER 25, 2023
Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital methods, but we have one digital-only publicist who specializes in various aspects of online and social marketing and publicity.
Melanie Saxton
SEPTEMBER 27, 2023
Consider storyscaping. At the end of the day, all authors are storytellers. Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Quick Sprout
SEPTEMBER 28, 2023
A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.
Adam Connell
SEPTEMBER 26, 2023
Looking for the best social media scheduler? You’re in the right place. In this post, you’ll find a comparison of the best social media scheduling tools on the market. All the tools on this list make it easy to schedule posts in advance to all the social media platforms you’re active on, but each of.
ThemeIsle
SEPTEMBER 28, 2023
If you're looking to improve Search engine optimization (SEO) on your site, Yoast SEO is one of the most popular plugins. However, without following a thorough Yoast SEO tutorial, the settings and features can be overwhelming for beginners. That's why we're taking you through each step of the Yoast SEO setup procedure. The post How to Use Yoast SEO (Tutorial for Beginners) appeared first on Themeisle Blog.
Grammarly
SEPTEMBER 29, 2023
Often, two words with the same meaning will have different connotations —i.e., implied meanings. For example, if you look up the word fearless in a thesaurus, you’ll see both courageous and cocky listed as synonyms. However, if you call someone cocky after they do something heroic, you may offend them since the connotation attached to cocky is “a tendency to overestimate one’s abilities.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Freelance Writing Jobs
SEPTEMBER 24, 2023
Let’s face it—writers get stuck. Some get stuck a lot. Others not so much. Still, it happens, and when it does, we deal with the situation in our own ways. I dare say, though, that writing prompts are one of the best tools to get unstuck. Today, how about some horror writing prompts? After all, the spooky season is right around the corner. One thing I guarantee: they will bring out your dark side.
Content Marketing Institute
SEPTEMBER 28, 2023
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
Ahrefs
SEPTEMBER 25, 2023
Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem.
Backlinko
SEPTEMBER 28, 2023
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. More importantly, it also means that you’re pulling in plenty of traffic.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Freelance Union
SEPTEMBER 26, 2023
This post is provided by our partner, Galileo Medical. Get quality, affordable health benefits with a Freelancers Union member-exclusive discount at: [link] It’s almost October. The days are getting shorter, the temperatures are getting colder, and a seasonally-relevant, excessively overused Game of Thrones reference comes to mind (but we won’t go there).
Content Marketing Institute
SEPTEMBER 26, 2023
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Ahrefs
SEPTEMBER 27, 2023
Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide, … Read more ›
AIIP
SEPTEMBER 26, 2023
By AIIP Outreach Committee AIIP’s invaluable guide on how to start an independent information business has been refreshed! The updated edition of “The AIIP Guide to Starting Your Own Information Business” is now available on the AIIP website. The companion launch webinar on October 12th will feature a panel of new and seasoned AIIP members… Read More » The post Mastering Independent Info Pro Life: AIIP’s Updated Getting Started Guide appeared first on AIIP Connections Blog.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Jane Friedman
SEPTEMBER 27, 2023
Photo by Pavel Danilyuk Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. Editors reviewing unpublished fiction and nonfiction through the Book Pipeline Workshop.
AWAI
SEPTEMBER 26, 2023
The Professional Writers’ Alliance (PWA) Managing Editor Jen Adams is delighted to announce that AWAI Member Cynthia Hill has won this year’s Bootcamp Spec Challenge for PWA.
Grammarly
SEPTEMBER 26, 2023
A problem statement is a summary of a problem its writer hopes to solve. It details the parties affected by the problem, the financial and other costs associated with the issue, and when applicable, the root causes of it. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a problem statement? A problem statement briefly explains a problem you want to correct.
Content Marketing Institute
SEPTEMBER 29, 2023
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Jane Friedman
SEPTEMBER 28, 2023
Photo by Vladislav Klapin on Unsplash Today’s post is by author Amy L. Bernstein. When we talk about “pitch packages” in publishing, we’re usually talking about an author’s query letter and synopsis (for fiction), or a book proposal (for nonfiction). These are standard elements that every author, with a bit of research and consultation, can learn about and craft for themselves or, better still, with assistance from an editor or book coach.
Make a Living Writing
SEPTEMBER 26, 2023
If you are someone who already has great writing skills, you might be interested in learning how to become a freelance editor, too. Editing is one of those great adjacent skills to writing, so it makes sense to offer both to clients, especially if you are trying to make more money. While editing is different than writing, there are some basics you should know if you want to get your foot in the door of the editing world.
BKA Content
SEPTEMBER 25, 2023
How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. So why isn’t it bringing in enough visitors? It could be because you don’t have a blog. Do blogs help SEO? The answer is a resounding “yes.” Not only that, but research shows that 77% of people read blogs online, and 61% of online users in the United States have purchased
Content Marketing Institute
SEPTEMBER 27, 2023
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Jane Friedman
SEPTEMBER 26, 2023
Photo by Sam McGhee on Unsplash Today’s post is by author and media trainer Paula Rizzo. Authors will often say, “I’ll do media when my book comes out!” And I always inform them—it’s too late. In fact, you need to start before you even have a book. I know, I know—but it’s true! Don’t panic. I started a blog at ListProducer.com about list making, how to be more organized and less stressed in April 2011.
Quick Sprout
SEPTEMBER 25, 2023
By default, page titles are displayed in WordPress. There’s no built-in switch that lets you simply conceal the title. If … How to Hide a Page Title in WordPress – And Why We Never Do Read More » The post How to Hide a Page Title in WordPress – And Why We Never Do appeared first on.
AWAI
SEPTEMBER 26, 2023
Right now you can get access to the playback of our FREE training on what white papers are, why B2B companies need them, and more!
Grammarly
SEPTEMBER 27, 2023
If you’re reading this, you might be interested in working at Grammarly—we’re thrilled! With 1,000 current Grammarlians (yes, that’s what we call our team members!), we’ve done a lot of hiring over the years, and we’ve developed an approach to the interview process that helps us find incredible people passionate about our mission of improving lives by improving communication.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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