Nick Ursborne
MARCH 12, 2024
Emotions don’t happen just in our minds. Emotions stimulate physiological responses… like changes in heart rate, blood pressure, respiratory rate, facial expressions, and muscle tension. These physical responses are mediated by the autonomic nervous system, and the release of hormones. Long story short… any emotion you feel is accompanied by a physical response.
Enchanting Marketing
MARCH 12, 2024
I rarely watch the news. I prefer reading. Yet, Ros Atkins’ explainer videos have attracted my attention on social media. His videos are clear, well-paced, and engaging—even if the topics are complicated. How does he do it? In his book The Art of Explanation , Atkins shares his process for crafting clear and compelling explanations. Atkins’ advice is applicable to most writing.
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Jane Friedman
MARCH 14, 2024
Photo by Andraz Lazic on Unsplash Today’s post is by writer Star Wuerdemann. In 2015, I attended a writing retreat with Natalie Goldberg and had a terrible revelation. As I sat in a room among 75 people diligently scribbling in notebooks, I realized: I had no writer friends. Now, nine years later, I have a solid writing community that continues to grow and support me.
Content Marketing Institute
MARCH 15, 2024
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Magic
MARCH 12, 2024
W ritten by Rochi Zalani. You’re tired of working for someone else, and you want to start freelancing — maybe as a side hustle on the weekends or because you want to wave goodbye to your day job. The good news? You’re in luck: 62% of companies already hire freelancers, while 66% plan to hire more freelancers in the next few years. What’s even better is you don’t need any experience to begin freelancing (wondering what a freelance writer does ?
Nick Ursborne
MARCH 14, 2024
Kyodo Photo via Credit: Newscom/Alamy Live News This is what Sam Altman, CEO of OpenAI, said in an interview last fall: “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
MARCH 13, 2024
You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.
CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Backlinko
MARCH 13, 2024
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones and over 3 billion active Android devices.
Jane Friedman
MARCH 13, 2024
For years now, the Indie Author Project has made an effort to find the best self-published books in communities across the U.S. and Canada. The project encompasses public libraries, authors, curators, and readers working together to connect library patrons with great self-published work, primarily in fiction. The Indie Author Project recently named their 2023 national contest winner, Jami Fairleigh, of the King County library system in Washington state.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
MARCH 13, 2024
It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant.
Content Marketing Institute
MARCH 13, 2024
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.
Backlinko
MARCH 13, 2024
Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. We’ll explore the latest statistics on smartphone usage, including smartphone habits across the world and in the US, how they’ve changed over the years.
Make a Living Writing
MARCH 11, 2024
When it comes to proofreading vs copy editing, it might seem like they’re one in the same. However, while they both fall under the editing umbrella, there are quite a few differences between the two. If you’re trying to find a job in the editing industry, you’ll need to know the difference between proofreading and copy editing. You might lean more toward one or the other or you might have the skills to do both.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
MARCH 13, 2024
For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad.
Grammarly
MARCH 12, 2024
Human resources, or HR, is an essential part of your business. While this team may not be tied to revenue numbers, make no mistake, your company can’t grow or run without HR. They keep your business humming by helping to recruit, hire, train, develop, and retain employees. While your customers may be consumers or other businesses, their customers are your employees and potential new talent.
Backlinko
MARCH 14, 2024
Looking for lucrative affiliate marketing niches in 2024? We've got you covered! Discover untapped markets with high demand and learn expert tips to maximize your earnings. Click now and find your niche to success!
David Meerman Scott
MARCH 13, 2024
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Ahrefs
MARCH 13, 2024
It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is it worth your time?
Brafton
MARCH 15, 2024
Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide.
Backlinko
MARCH 11, 2024
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.
Blogging From Paradise
MARCH 15, 2024
Why not control your present moment? Some bloggers attempt to predict the blogging future. Why?
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Ahrefs
MARCH 12, 2024
Our marketing team was fairly split on whether we should have a section like this and whether it would help.
Freelance Union
MARCH 12, 2024
It is 2023 tax time! Opolis is here to help identify pertinent deadlines and help you stay informed about any alterations in legislative and tax codes that could impact both you and your company. As always, seeking advice from a qualified tax professional is recommended for assistance in preparing your taxes. Upcoming Tax Deadlines You Should Know March 15, 2024 Deadline for S Corporation tax filings for tax year 2023 ( Form 1120-S ) Deadline for existing entities to elect S Corporation st
Backlinko
MARCH 11, 2024
User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands? What are the consumer attitudes on user-generated content?
Publishing Trends
MARCH 15, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why is the Gig Economy a Risky Model for Those in Publishing? The London Book Fair Highlighted the Book Adaption Hype The Great American Novel- Who Made the Cut?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
BKA Content
MARCH 14, 2024
How To Find Internal Links to a Page Having great content is amazing for search engine optimization, but to be the best, you also need a healthy set of links. Google’s algorithms check your website’s network of inbound, outbound and internal links. That’s right, linking to other pages on your site matters for search rankings. How can you find internal links to a page to improve SEO?
Freelance Union
MARCH 13, 2024
Did you receive a subsidy from a health exchange in 2023? If so, you must report it on your tax return. The IRS is making this very clear with recent mailed reminders. What else do you need to know? Here are some key points related to health care information forms and the reporting you do on your 2023 freelance tax return: Make sure you keep track and report the amounts on all Health Care Information Forms you may have received.
Backlinko
MARCH 13, 2024
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research St
The Creative Penn
MARCH 14, 2024
I'm thrilled to share that my travel memoir, Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways , won Best Non-Fiction/Memoir at the Selfie Awards at London Book Fair on 14 March 2024. I am now an award-winning author! The award was judged based on the story and the content of the book, the quality of production, and also for the marketing campaign and resulting book sales.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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