Jane Friedman

JANUARY 24, 2024

Today’s post is by author Josh Bernoff. With 164 ghostwriters in attendance, the first Gathering of the Ghosts , which took place in New York City on January 22, was likely the largest ever gathering of ghostwriters in one place. As Dan Gerstein, CEO of Gotham Ghostwriters, the cosponsor of the event along with the American Society of Journalists and Analysts, quipped, it was the largest collection of writing talent in one room…since Thomas Jefferson dined alone.

Storytelling 108

Storytelling Collaboration Publisher Publishing 108

Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?

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Copy Copywriter Copywriting Writing Style 216

Melanie Saxton

JANUARY 25, 2024

There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines. What Not To Do Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.

Search Engine Optimization 130

Search Engine Optimization Content Management System SEO Blog 130

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

IT 122

IT Post 122

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster.

IT 110

IT SEO 110

Rachelle Gardner

JANUARY 23, 2024

Happy release day to Jamie Ogle for her debut novel – Of Love and Treason! AD 270. In the wake of the Roman emperor’s marriage ban, rumors swirl that there is one man brave enough to perform wedding ceremonies in secret. A public notarius and leader of an underground church, Valentine believes the emperor’s edict unjust and risks his own life for the sake of his convictions.

Ads 130

Ads Post 130

Blogtrepreneur

JANUARY 25, 2024

Achieving financial growth requires more than just earning; it involves smart and strategic money management. By adopting simple yet effective strategies, individuals can make their money work for them, paving the way for a secure financial future. Let’s explore these straightforward approaches to financial growth. Create a Realistic Budget: The Foundation of Financial Success A realistic budget serves as the foundation for financial success.

Finance 111

Finance Insurance Management IT 111

Ahrefs

JANUARY 22, 2024

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.

SEO 106

SEO IT 106

Jane Friedman

JANUARY 25, 2024

Photo by cottonbro studio Today’s post is by author and book coach Samantha Skal. When mystery, thriller, and suspense authors plot their stories, one of the biggest consistent hurdles is designing twists that work. I’ve written previously about how thinking about your villain’s motivations can unblock a climactic scene in a thriller. But what if we’re still in the planning stages of our novel, and we feel stuck as to how to make the story fit the modern thriller convention of “twisty”?

Engineering 106

Engineering Writer Writing Post 106

Melanie Saxton

JANUARY 25, 2024

Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Utilities 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Blogtrepreneur

JANUARY 25, 2024

Launching your own business is your chance to be your own boss and gain the freedom to carve your own path. It’s something that many have turned to in recent years, which is why there are 4.15 million small businesses in California alone. On the other hand, starting a successful business is no easy feat. It requires careful planning and putting all your ducks in a row.

Banking 110

Banking Ads Brand Marketing 110

Grammarly

JANUARY 22, 2024

A brand is more than just one thing. It is a collection of impressions, experiences, and relationships a company creates with its customers. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. It is the foundation upon which companies earn business, while brand consistency —the consistent expression and application of brand identity—is the foundation of maintaining customer l

Brand 103

Brand Communication Brand Awareness Social Media 103

AIIP

JANUARY 23, 2024

By Susan Baerwald Attending AIIP 2024 Symposium brings the thrill of meeting colleagues, broadening your knowledge and understanding of running an independent information business, and the excitement of new ideas – plus renewed energy and confidence. For those attending in person, there’s more – the opportunity to get a glimpse of a city that grew… Read More » The post St.

Blog 83

Blog Blogging Post 83

Content Marketing Institute

JANUARY 24, 2024

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

IT 97

IT Marketing 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Smart Blogger

JANUARY 24, 2024

The best allusion examples in literature, film, and everyday life demonstrate why this literary device is so powerful. Not only do allusions capture attention and create a sense of shared understanding, but we can’t seem to help weave them into our creations. You probably use allusions more often than you realize. And whatever you’re alluding to within your story, article, screenplay, speech, or conversation, you want your audience to feel that spark of recognition.

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Storytelling Portfolio Entertainment Copywriter 96

Grammarly

JANUARY 22, 2024

The English language has hundreds of thousands of cool unique words , with new words being created regularly. Some of these words might seem weird when you first encounter them, whether due to their pronunciation, their spelling, or a meaning that takes you by surprise. There’s a joy and satisfaction in discovering a weird word that accurately describes what you intended.

Electronics 97

Electronics Communication Ads Writing 97

Ahrefs

JANUARY 23, 2024

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal.

Website 91

Website Post SEO Marketing 91

Content Marketing Institute

JANUARY 26, 2024

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

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Marketing 98

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Smart Blogger

JANUARY 24, 2024

What can a selection of well-crafted consonance examples do to make your writing more memorable? That’s the goal, right? To have your words to live rent-free in your readers’ heads and have lasting resonance? As you’ll see from the numerous examples provided below, consonance shows up in popular poems, songs, and also in our favorite films. It makes lines of great literature linger in our collective memory.

Ads 91

Ads Social Media Writing Keywords 91

Grammarly

JANUARY 23, 2024

Reference page versus bibliography: These two terms are often mixed up or used interchangeably, leading many students, researchers, and academic authors to wonder, what’s the difference? Below, we explain what each is and show that, despite their differences, the two have plenty in common. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly Is a bibliography the same as a reference page?

Social Media 92

Social Media Text Media Website 92

BKA Content

JANUARY 26, 2024

The Best SEO Tools for Small Businesses in 2024 Search engine optimization is more important than ever before for small businesses competing in crowded markets. Business owners who are wary of the rates that many SEO services charge might consider using the best SEO tools for small businesses to save money. Discover some of the best free and low-cost optimization tools geared towards small businesses and find out how the results you can get by using these tools compare to affordable managed orga

SEO 87

SEO Search Engine Optimization Insurance Keywords 87

The Creative Penn

JANUARY 26, 2024

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. We discuss how generative AI tools can help make more unique and interesting cover designs, and how designers can have a more imaginative time making them. This episode is supported by my Patreon community, who fund my future-focused thinking time.

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Creativity Concept Text Writer 98

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Smart Blogger

JANUARY 24, 2024

Remember reviewing assonance examples in English class? Or how about this gem from the classic film, My Fair Lady : “The rain in Spain stays mainly on the plain”? Assonance, along with other literary devices like similes, metaphors, alliteration, consonance, and hyperbole, help make reading and writing a magical experience. So let’s dust off the ol’ English lessons and add some glitz and glamor into your present-day writing.

Creativity 90

Creativity Writing Blogger Ads 90

Grammarly

JANUARY 24, 2024

When you write, your goal is to communicate. Whether it’s a routine note to a parent, a private thought in a journal, or a thesis paper, your words bring ideas from your mind to the page (or screen). There’s a word for this transfer of ideas: discourse. Read on to learn how to write discourse. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is discourse?

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Prose Storytelling Concept Communication 90

Make a Living Writing

JANUARY 22, 2024

If you’re wondering what to do with an English degree besides teach, then keep reading because we have seven career path suggestions (and sub-suggestions) you may not have considered yet! So you’ve just graduated university with a degree in English. First of all, congratulations! But now you may be facing the inevitable dilemma of figuring out what to do next.

Copywriter 90

Copywriter Copywriting Freelance Social Media 90

The Creative Penn

JANUARY 22, 2024

What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value to retailers and make more money on a launch? Alex Kava talks about her author business. In the intro, award-winning Japanese writer, Rie Kudan, used ChatGPT to write parts of her prize-winning novel and judges lauded the work as ‘flawless.’ [ The Telegraph ]; Personal news about my pivot, the Blueprint rewrite, and cleaning up the backlist; plus, I'm on The Alignment Show.

Sales 98

Sales Publisher Publishing Publishing 98

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? But fear not! In this article, we’ll explore actionable strategies that transform this seemingly complex process into a straightforward path to success. From identifying potential customers to nurturing them into loyal advocates, we’re covering it all.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Grammarly

JANUARY 25, 2024

When you see someone in your life succeeding or doing something impressive, a quick “congratulations” is an easy message to share. But when someone is struggling, it can be harder to know how to provide support and what to say. That’s when an encouragement message can be a useful tool. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly Here’s what you should know about messages of encouragement, including why they matter and when to use them, along with so

Writing 90

Writing Medical Finance Copy 90

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results.

Food 85

Food Keywords Management Landing Page 85

CopyBlogger

JANUARY 25, 2024

I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter, Continue Reading The post 10 Social Media Copywriting Tips With Examples appeared first on Copyblogger.

Social Media 83

Social Media Copywriter Copywriting Media 83

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment