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10+ Essential Email Marketing Metrics You Should Track in 2023

Smart Blogger

Serious about email marketing? Then you already know that email marketing metrics are the key to success. But maybe you’ve been wondering which metrics are worth your attention, and how to use them to boost conversion and gain reader loyalty. What is Email Marketing?

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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 103
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The 7 Best SEO Reporting Software Tools in 2024

BKA Content

Ahrefs Pricing: Starting at $99/month with limited features Features: High-level SEO tracking, keyword research, site auditing, content management Ahrefs is an SEO analytics tool used by marketers for some of the world’s leading companies. It is impossible to deliver effective organic traffic generation without knowing these metrics.

SEO 81
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The One Email Metric You Need to Track

Ann Handley

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. LOL) About 18 months ago I started manually tracking a specific metric for this newsletter. The more people reply to your email, the more your sender reputation improves.

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How to Do a Competitor Analysis in Semrush to Find SEO Ideas

The Hoth

Consistently coming up with outstanding content ideas and high-authority backlink opportunities is a tall task for anyone, even seasoned digital marketing experts. Platforms like Semrush provide detailed data about virtually any website’s SEO and marketing activities, and taking a peek can provide invaluable insights.

SEO 52
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Content Marketing Metrics that Matter

Verblio

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Consumption metrics. Owned by: Marketing.