Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 100

Marketing Landing Page Social Media Lead Generation 100

Buffer

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Ads 94

Ads Brand Advertising Social Media 94

BKA Content

MAY 16, 2024

SEO software tools can help you track custom data sets and optimize your content strategy. Ahrefs Pricing: Starting at $99/month with limited features Features: High-level SEO tracking, keyword research, site auditing, content management Ahrefs is an SEO analytics tool used by marketers for some of the world’s leading companies.

SEO 81

SEO Search Engine Optimization Content Creation Social Media 81

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. What Is the Difference Between Content Strategy and SEO Strategy? Learn More Does Content Marketing Help With SEO?

Content Marketing 76

Content Marketing SEO Search Engine Optimization Marketing 76

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? In this article, we’ll explore actionable strategies that transform this seemingly complex process into a straightforward path to success. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. What’s more, local search can be a great equalizer.

SEO 97

SEO Content Food Social Media 97

ProBlogger

APRIL 28, 2011

I want to share with you two great ways to get your email marketing campaigns off the ground. The first strategy will help you get more subscribers and build your authority in your niche, while the second will help you get more page views and affiliate sales—all in an ethical manner, of course. The short course strategy.

Marketing 43

Marketing Sales Website Promotion 43

BKA Content

APRIL 26, 2024

It can be helpful to divide the customer acquisition funnel into three stages to better understand the buyer journey and optimize marketing strategies for your business. Digital marketers often refer to top-of-the-funnel or TOFU, middle-of-the-funnel or MOFU and bottom-of-the-funnel or BOFU strategies.

Search Engine Optimization 68

Search Engine Optimization Insurance Digital Marketing Lead Generation 68

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Metrics help us make data-driven decisions to improve our strategies. So how do you know which ones are most important for your goals?

Engagement 142

Engagement Content Landing Page Brand Awareness 142

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? Your industry may not lend itself to e-commerce, or alternative marketing tactics may serve your goals better.

SEO 82

SEO IT Brand Awareness Search Engine Optimization 82

Smart Blogger

JUNE 26, 2023

Serious about email marketing? Then you already know that email marketing metrics are the key to success. In this guide, we’ll demystify the essential email marketing metrics, and show you how to leverage this data to refine your strategies. What is Email Marketing?

Marketing 89

Marketing Sales Engagement Audience 89

Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. Next, marketing materials benefit from a touch of humanity—AI’s biggest weakness.

Sales 96

Sales Writing Persuasion Copywriter 96

Smart Blogger

JULY 30, 2023

Have you heard about the benefits of a great email marketing strategy? The process of developing a strategy may seem complicated. After all, there’s a lot to learn about planning emails, copywriting, and the technical details of sending emails. People still obsessively check their email. Crazy, right?

Marketing 82

Marketing Social Media Copywriter Copywriting 82

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Host a Contest.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Blogtrepreneur

MARCH 3, 2024

Lead generation lets you center your marketing efforts on a particular demographic or audience. With this targeted approach, you can tailor your marketing techniques and messaging to align with your target market’s needs and preferences. Discussed below are the top 4 real estate lead generation strategies for 2024. 1.

Lead Generation 52

Lead Generation Social Media Advertising Ads 52

ThemeIsle

DECEMBER 20, 2022

If you run a small online business with limited marketing resources, you may struggle to send bulk emails to your consumers. Fortunately, you can quickly and easily elevate your marketing strategy when you send a mass email in Gmail. The post How to Send a Mass Email in Gmail appeared first on ThemeIsle Blog.

Marketing 124

Marketing Blog Blogging Post 124

Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Start sending 300 emails per day for free with Sendinblue, no credit card required. Email is one of the most powerful marketing tools at your disposal. Top 10 Best Email Marketing Services.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Grammarly

APRIL 16, 2024

Jargon in business communication Jargon can appear anywhere in business communication: a formal email to a client, an internal project proposal , the executive summary of a white paper, or elsewhere. One example of a technical term in marketing is “sales-qualified lead” or “SQL.” Pretend you’re speaking to a child.

Writing 111

Writing Communication Concept Collaboration 111

Smart Blogger

SEPTEMBER 6, 2023

Are you tired of draining your budget on costly email marketing tools? News flash: You can run successful marketing campaigns without shedding big bucks. Let us guide you to digital marketing nirvana without spending a dime. You’re welcome, Savvy Email Marketers. Let’s dive in!

Marketing 98

Marketing Landing Page Digital Marketing Social Media 98

Jane Friedman

MARCH 4, 2024

I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” And the visibility it lends me has been superlative and ongoing since 2009.

Writer 114

Writer Publisher Publishing Publishing 114

Income Diary

JANUARY 31, 2024

In the digital age, the quest to capture attention has led to a modern gold rush: harnessing the potential of email marketing. As we stand on the precipice of 2024, the importance of a robust email list has never been more evident; it remains a cornerstone of digital strategy for businesses large and small.

Social Media 52

Social Media Utilities Collaboration Engagement 52

Blogtrepreneur

APRIL 23, 2024

This is where marketing automation software steps in as a game-changer. Here are seven key benefits of using marketing automation software in the mortgage industry. Here are seven key benefits of using marketing automation software in the mortgage industry.

Marketing 52

Marketing Communication Social Media Management 52

ContentWriters

NOVEMBER 14, 2022

Holiday marketing campaigns can be fun yet stressful. The biggest shopping season comes with constant deadlines making it easy to forget marketing etiquette. We’ve got your back with our list of holiday marketing etiquette dos and don’ts. Don’t worry! Do Be Mindful of Your Audience’s Preferences. You can (and should!)

Marketing 97

Marketing Social Media Landing Page Promotion 97

Grammarly

JANUARY 19, 2024

That information can range from overall company goals and values to specific team initiatives, and it can come in many formats, including written in emails or shared verbally in meetings. Understanding internal communications Internal communications can happen in person or virtually and can take place across many channels.

Communication 98

Communication IT Collaboration Management 98

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Semrush reports that 57% of companies have a documented content marketing strategy in place , while Meaningful Brands discovered that 9 out of 10 consumers expect brands to offer content. Why Outsource My Content Marketing? Content creation is time-consuming.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? In today’s dynamic business world, mastering the art of outbound marketing is like finding the golden key to trigger massive sales. What is Outbound Marketing?

Sales 75

Sales Marketing Food Social Media 75

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. It’s one of the most effective channels and strategies for growing any business.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Copywriter Collective

MAY 3, 2024

In this article, we’ll review some of the most authentic strategies to help you strengthen your copywriting skills and evolve as a copywriter. There are many tips and strategies that might help you improve your copywriting skills, but here, we have only discussed the most important and helpful ones for your knowledge.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction. The only problem? Your sales pipeline is dry.

Sales 135

Sales Social Media Government Script 135

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Content Hacker

FEBRUARY 7, 2024

Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-form content marketing. A crucial part of this strategy involves crafting an effective creative brief that aligns with your project’s goals. Want to build a real money-making blog, 10x faster with the use of AI?

Writing 98

Writing Long Form Content Projects Creativity 98

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. No, I’m not just talking about emails. What is Marketing Automation? The good news?

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. Which is exactly the point of personalization strategies.

Marketing 145

Marketing Email Copy Copy Landing Page 145

BKA Content

APRIL 19, 2024

Statistics show that content marketing yields three times as many leads as traditional marketing approaches. Content development companies create, edit and refine content for websites, social media and marketing materials. These services encompass writing, design and strategy to engage audiences.

Search Engine Optimization 66

Search Engine Optimization Content Creation Healthcare Content 66

Dr. Rissy's Writing and Marketing

DECEMBER 16, 2022

Email marketing has been utilized for a long time, but only a few people know how to use it correctly. According to Sendinblue , “Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Personalize Your Emails.

Marketing 52

Marketing Utilities Engineering Sales 52