Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Neil Patel

NOVEMBER 30, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Hubspot’s Service Hub—Best Free Software and Deals. Hubspot’s Service Hub gives you all the tools you need to organize your services. You also get a chat widget, roles and permissions, and content cues.

Management 103

Management Script Communication Social Media 103

Quick Sprout

AUGUST 24, 2022

Plus, you can even use dynamic content in your emails so that aspects are personalized to the recipient, based on qualities you set. Visual automations editor Lead tracking Content creation tools Up to 90% off for startups. Create content that brings the right people in the door. Request a free demo. downloads a file).

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. The binge-able Stay Here isn’t overtly about content marketing, although it does offer a few basic tips (think: blogging helps, headlines matter). But there are things to learn.

Content Marketing 92

Content Marketing Marketing Content Education 92

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 99

Content Marketing Marketing Content Long Form Content 99

Smart Blogger

JUNE 28, 2023

By addressing these in your interactions or content, you show prospects that you understand and care about their needs, making your brand more attractive. When they share your company’s content, they help humanize your brand and extend your reach into their diverse social networks.

Social Media 72

Social Media Sales Engagement Media 72

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Brands outsource thinking before establishing authority.

Government 105

Government Banking Manufacturing Insurance 105

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. “You Testimonials. Interviews.

Publisher 105

Publisher Publishing Publishing Brand 105

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Media 49

Media SEO Keywords Sales 49

Intergrowth

DECEMBER 30, 2022

Table of Contents. FAQs About the Content We Create Together. We map out whether you want a do-it-yourself solution to content marketing or prefer to hire a team of experts. Here, we map out the opportunities for you to grow your business through content marketing. FAQs About Our Sales Process.

Consulting 52

Consulting Insurance Keywords Sales 52

Moz

JANUARY 27, 2021

That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. and if you work in B2B industries, those searches are generally much smaller volumes to begin with. Refining topic research. Other tools. Forming a plan.

Keywords 73

Keywords Landing Page Utilities Brand 73

Copyhackers

SEPTEMBER 22, 2022

The website says it’s “the go-to marketing hub for creators.” It was built for a variety of use cases — from ecommerce and B2B, to agencies and small business owners. Your tool will only be as effective as your strategy and the quality of your email content. Convertkit. ActiveCampaign is all about automation.

Landing Page 52

Landing Page Marketing Copywriter Copywriting 52

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 125

Long Form Content Content Content Creation Social Media 125

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 137

Creativity Content Marketing Marketing Recruitment 137

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Click To Tweet. Two reasons.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Neil Patel

JANUARY 6, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HubSpot – Best for scaling quickly Nutshell – Best for B2B sales teams Less Annoying CRM – Most affordable solution for sales and marketing Nimble – Best for teams using Microsoft 365.

Sales 144

Sales Collaboration Management Social Media 144

Neil Patel

OCTOBER 16, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. B2B businesses have different marketing needs than D2C companies. 2 – Pardot by Salesforce Review — The best marketing automation software for B2B businesses. Type of business.

Marketing 145

Marketing Landing Page Agency Social Media 145

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Stolen from: Paul Horstmeier, Health Catalyst.

Content Marketing 102

Content Marketing Marketing Editorial Content 102

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers.

Content Creator 91

Content Creator Landing Page Digital Marketing Agency 91

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. So whether you’re just starting to use content marketing or you’re looking for tools to help launch your campaign , these 23 tools will help you get the most out of your time and energy. Are you part of that 88%?

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Neil Patel

JUNE 14, 2021

The first and most critical part of creating compelling content is understanding what your target customers want to learn. Next, we will find out what interests these people and how you can write content that appeals to what they care about. You’ll use this data to create content. Create and Share Compelling Content.

Marketing 140

Marketing Storytelling Social Media Keywords 140

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. What is your objective?

Consulting 99

Consulting Projects Recruitment Government 99

ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Recent statistics show that B2B marketers that use blogs receive 67% more leads than those that do not. Truth is, it’s always better to create evergreen content.

Blog 55

Blog Blogging Landing Page Lead Generation 55

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Neil Patel

NOVEMBER 24, 2020

There are a bunch of CRMs aimed at local businesses, but HubSpot Sales Hub is one of the most popular. You build a mailing list of local firms you’d love to do business with, and drip-feed your content to those prospects. On a basic level, if you’re B2B, LinkedIn’s likely your best channel.

Text 145

Text Promotion Communication Persuasion 145