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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? Then create a next draft that is optimized for feelings and emotions. #2 3 – Optimize all your AI outputs to match the persona of the client company to the emotions of its prospects and customers. Let’s break that question into 3 areas. #1

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Landing Page Optimization: The Definitive Guide

Blogging Wizard

Landing page optimization (LPO) is an important part of digital marketing. Better converting landing pages lower your customer acquisition costs, improve user experience, and convert more website visitors to leads.

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Content Optimization: The Complete Guide

Ahrefs

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals. Without … Read more ›

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How To Optimize Your Website For Local Search in 2024

CopyBlogger

Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger. Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

As an attendee, you will: Gain a deeper understanding of what behavioral science is and how to best integrate it into direct mail campaigns 🔐 Acquire the knowledge and tools to optimize campaigns and achieve higher engagement, conversion rates, customer loyalty, and ROI 📊 See numerous examples of direct mail that demonstrate these effective (..)

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8 Steps To Optimize Content for Google PAA

ContentWriters

The benefits of identifying how to optimize for People Also Ask extend beyond visibility. Incorporating Google PAA optimization into your strategy meets users at their point of need while expanding your content’s reach. SEO writers focus on quality content and optimizing for search engines because both are necessary for success.

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How to Avoid Search Over-Optimization

Ahrefs

Can you over-optimize? Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” But can you go too far? Google says “yes”, in two ways. It’s possible to put so much effort … Read more ›

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