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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

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What Is Search Engine Marketing? The Simple Guide

Ahrefs

You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. There are two ways to do SEM. And you can do both too. That said, there’s … Read more ›

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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it.

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Why Businesses Should Blog

Melanie Saxton

A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. A well-done, keyword-rich blog post feeds the search engines and draws this valuable traffic to your site. Businesses should blog for a number of reasons. Emphasis on PROFESSIONAL!

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. I had to do a quick Google search for my clients and see if they were connected with SaaS, and they were! Content for these businesses is what helps drive their brand and sales.

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How SEO and SEM Work Together

ContentWriters

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

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