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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. One of the easiest and most powerful ways to do this is to use stories.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools.

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Use personal, emotional experiences to separate your writing from anything created by AI.

Nick Ursborne

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. In other words, the experience is emotional. Not for an AI describing the process. Put human experience into the frame.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions. This is the Hero’s Journey story format.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

More specifically, it shows I’m not an Artificial Intelligence. AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. More specifically, it lacks emotional depth. References to emotions are superficial, and second-hand. Emotional hooks grab our attention.

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Lead with Emotional Intelligence before you use your AI prompts.

Nick Ursborne

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? You can actually lead with emotional intelligence. I can now enrich my prompts with some of that emotion. I’ve simply loaded the prompt with some emotional terms.

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?

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