Animalz

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The post Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams appeared first on Animalz. Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content.

Content 108

Content Consulting Engineering Content Marketing 108

Content Marketing Institute

OCTOBER 24, 2023

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.

Content 88

Content Creativity 88

Content Marketing Institute

FEBRUARY 6, 2024

You need the team to get out of its content and marketing rut. You need new energy and more creative approaches. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

Creativity 93

Creativity Marketing Content IT 93

Content Marketing Institute

JUNE 20, 2023

You'll end up with content that helps both your prospects and your sales team. Plan your content to match customer intent with this no-tech, three-step process. Continue reading →

Sales 124

Sales Content 124

Buffer

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Content Marketing Institute

SEPTEMBER 16, 2022

But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals. Teamwork makes the dream work. Continue reading →

Content Marketing 123

Content Marketing Marketing Content 123

Content Marketing Institute

AUGUST 29, 2023

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.

Marketing 83

Marketing Content 83

Content Marketing Institute

AUGUST 30, 2021

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.

Creativity 142

Creativity Content Marketing Marketing Content 142

Content Marketing Institute

AUGUST 4, 2022

Managing content teams isn’t easy. Steer around these common team pitfalls with help from Content Marketing World speakers. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Continue reading →

Collaboration 113

Collaboration Content Management Content Marketing 113

Dr. Rissy's Writing and Marketing

APRIL 14, 2023

You might feel that having a Public Relations team is relatively low on your list of priorities as a business, but we are here to tell you it shouldn’t be. Enter the PR Team. Why is Having a PR Team so Helpful? Hiring a PR team means you have experts who know how to efficiently and effectively make these connections.

Finance 52

Finance Brand Awareness Social Media Management 52

Content Marketing Institute

JANUARY 24, 2023

Not great for your team or your career. Striving for excellence? Chasing perfection at the expense of the bigger picture? Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading →

Content 119

Content 119

Content Marketing Institute

OCTOBER 28, 2020

Most content marketing teams are small. Put these tips into practice to get results – no matter how many people you have on the team. Continue reading → The post How to Get Big Results From Small Content Marketing Teams appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Post 145

Content Marketing Institute

NOVEMBER 19, 2021

Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok.

Content Marketing 131

Content Marketing Marketing Content Post 131

Content Marketing Institute

JANUARY 19, 2024

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

Marketing 86

Marketing Brand Audience IT 86

Content Marketing Institute

JANUARY 5, 2021

Here’s an acronym to help you and your content team remember it. Make Sure Your Team Knows This TRUTH appeared first on Content Marketing Institute. If content creators forget this crucial step, your content will miss the mark with your audience. Continue reading → The post Want Better Content?

Content Creator 138

Content Creator Content Content Marketing Audience 138

Content Marketing Institute

JULY 8, 2020

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Continue reading → The post Tools to Help Your Content Marketing Team Be Successful appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing Marketing Content Writer 134

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research.

Sales 135

Sales Marketing Content Content Marketing 135

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading →

Copy 106

Copy Writer Marketing Content 106

Content Marketing Institute

APRIL 20, 2022

That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. Agile marketing practices keep the focus on high-priority projects and audience satisfaction. Continue reading →

Marketing 121

Marketing Content Projects Audience 121

Content Marketing Institute

OCTOBER 26, 2022

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract. Continue reading →

Editorial 103

Editorial Content 103

Content Marketing Institute

NOVEMBER 29, 2022

Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Forget the workplace. Continue reading →

Content Marketing 89

Content Marketing Marketing Freelance Content 89

Content Marketing Institute

MAY 9, 2023

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading →

IT 109

IT Marketing 109

Content Marketing Institute

SEPTEMBER 5, 2023

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Content Marketing 107

Content Marketing Marketing Content 107

Content Marketing Institute

DECEMBER 2, 2020

Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute. Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working.

Content Creator 143

Content Creator Content Content Marketing Marketing 143

Content Marketing Institute

MARCH 21, 2022

Speed bumps in your content marketing process create bigger hurdles for your content marketing team. What can you do to minimize or even prevent them so things run smoothly? Here’s some advice. Continue reading →

Content 104

Content Content Marketing Marketing 104

Grammarly

FEBRUARY 16, 2023

    Grammarly’s marketing team uses Grammarly Business to ensure brand consistency at every level of the organization. The marketing team leverages features like Style Guides and Brand Tones to set up company standards so that everyone in the company is speaking the same language and can communicate clearly with one another.

Brand 83

Brand Marketing Communication Blog 83

Grammarly

MARCH 2, 2023

Grammarly’s customer support team are product experts who strive to provide a smooth and cohesive experience to customers. The team uses Grammarly Business to answer questions about the product in a clear and comprehensive manner.

Communication 74

Communication Brand Blog Blogging 74

Content Marketing Institute

FEBRUARY 7, 2022

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals. Continue reading →

Content 104

Content Text Content Marketing Marketing 104

Content Marketing Institute

DECEMBER 9, 2022

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how. Continue reading →

Content 100

Content Projects 100

Neil Patel

MARCH 5, 2021

Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Integrating your favorite project management software in Slack could be a simple, effective way to keep your team aligned in one place. Trello allows teams to collaborate and manage projects with boards, lists, and cards.

Collaboration 135

Collaboration Marketing Projects Social Media 135

Grammarly

MARCH 9, 2023

Grammarly’s Finance team carries the significant responsibility of communicating financial information and budgeting conditions to key stakeholders both within and outside of the organization. The team uses Grammarly Business to ensure that they are precise and clear in their communications.

Finance 73

Finance Communication Blog Blogging 73

Content Marketing Institute

FEBRUARY 8, 2023

But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Transformational changes at your company may make you excited, terrified, or both. Here’s some help to do just that. Continue reading →

Communication 76

Communication Content 76

Content Hacker

NOVEMBER 16, 2022

But how do you create a content marketing team and workflow plan that results in amazing content? we’ve tested and refined, for managing your content calendar and team. Watch Me Explain: Creating a Content Marketing Team and Workflow Plan from the Ground Up. ?. So it doesn’t fade away into nothing. I’ve got the answers.

Content Marketing 95

Content Marketing Content Marketing Content Creation 95

Grammarly

MARCH 2, 2023

Grammarly Business’ sales team naturally faces scrutiny when it comes to delivering polished and mistake-free communication to prospects who are evaluating Grammarly Business for their own organizations. The sales chat team uses over 120 snippets, allowing them to maintain quick response times without sacrificing accuracy or personalization.

Communication 70

Communication Sales IT Brand 70

Grammarly

MARCH 13, 2023

Our Engineering team builds sophisticated AI technology to deliver on Grammarly’s vision to improve lives by improving communication. The team leverages Grammarly Business to communicate the impact of their projects with greater clarity so that leadership and other non-engineering teams can understand what their team is working on.

Communication 79

Communication Engineering Projects Management 79

Content Marketing Institute

AUGUST 10, 2022

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce. Continue reading →

Content Marketing 88

Content Marketing Marketing Content 88

Grammar Underground

JULY 11, 2022

Sometimes you see plural verbs with team names: “the Miami Heat are.” The post Are Team Names Plural or Singular? Other times they're singular: “the Miami Heat is.” Which is right? They both are. first appeared on Grammar Underground with June Casagrande.

Post 40

Post 40