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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

With some decent prompts, most of these tools will give you a very passable first and second draft. Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. The point being, the output from these tools really is lacking the human touch.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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Lead with Emotional Intelligence before you use your AI prompts.

Nick Ursborne

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Start with a tool like ChatGPT to do the heavy lifting. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. That’s how most people do this.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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The faster the pace of AI adoption, the more important it is writers don’t fall behind.

Nick Ursborne

With ChatGPT and other AI tools, they run on existing technologies. The second reason is that these tools are so easy to use. No need to learn a new software tools, or complex online services. A third reason is that these tools were immediately and obviously incredibly useful. Same with AI-generated writing.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.