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How to be more collaborative when working with AI.

Nick Ursborne

My own moment of epiphany… A while back I was working on a presentation, and asked GPT-4 to outline the topic in 5 steps. How to work with AI tools in a more collaborative way. I’ve often said that not a word in my blog is written by AI. The following 5 tips on how to work more collaboratively with AI were written by GPT-4.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

This year we’ll see some significant advances in the field of AI. The way things are, you can get ahead and profit from the rise of AI. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI. Help them brainstorm topics. You need a plan.

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Sensory experiences… like taste, smell, and hearing, are a great way to separate your writing from AI.

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Clients are Checking for AI-Generated Content and Accusing Freelance Writers

Elna Cain

The email says they ran your article through an AI detection tool, and it came out over 90% AI-generated. In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools. What Is AI-Generated Content? All AI-detection tools are inaccurate.

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Lead with Emotional Intelligence before you use your AI prompts.

Nick Ursborne

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? I know this can be an emotionally charged topic, with people worried about not having enough money to get by, and so on. That’s how most people do this. Let me give you an example.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. AI combined with “prompt engineering” drags you even deeper into the sameness trap. AI combined with “prompt engineering” drags you even deeper into the sameness trap. The result?

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. Should they welcome AI or fear it? The topic of his talk?