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How Video Marketing Is Reshaping Content Strategies

Contently

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

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7 Things Content Marketers Told Us About Video [New Research]

Content Marketing Institute

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

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40+ Blogs, Podcasts, and Video Series Content Marketers Love

Content Marketing Institute

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

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Why Video Content is Essential for Any Business | Content Marketing in Australia

Blogtrepreneur

Video content is becoming important in the digital world. Corporate video production in Sydney is a valuable tool for businesses of all sizes. The benefits of video content are endless. This blog post explores why video content is essential for any business in Australia.

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What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Content Marketing Institute

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care?

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How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

Content Marketing Institute

Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Enter, 20-year marketing veteran Lisa Mattson. Super fun video’.