Nick Ursborne

JANUARY 29, 2024

I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. And what else did I need to learn in order to flourish in this new world? For digital writers and copywriters, there is my own course, Futureproof Copywriting. At least, not right away. In other words.

Copywriter 228

Copywriter Copywriting Education Engineering 228

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. One of the problems with thousands of companies all using the same AI tools, with the same “Top 50 Prompts”, is they fall into what I call the Sameness Trap. This year we’ll see some significant advances in the field of AI. You need a plan.

Copywriter 218

Copywriter Copywriting Freelance Copywriting Content Creation 218

Nick Ursborne

JANUARY 17, 2024

So what can you do? If you leave all the work to AI, you fall into what I call “the sameness trap”. Your next step is to add what AI is weakest at… the nuances of human emotion. That’s where my course, Futureproof Copywriting comes in. That’s an astonishing number. In fact, they divide things down the middle.

Copywriter 221

Copywriter Copywriting Writer Writing 221

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. Their output will be a huge improvement on what we see today. Focus on What Machines Can’t Do Instead of seeing AI as competition, start viewing it as a tool to expand your toolkit. It’s the same with AI writing tools.

Copywriter 222

Copywriter Copywriting Writing Storytelling 222

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. What steps should you take to protect your own future?

Copywriter 232

Copywriter Copywriting Copy Writer 232

Nick Ursborne

MARCH 14, 2024

What’s your plan to put yourself among the 5%, and not the 95% replaced by AI? Tap into that deep well of emotions as a writer, and you’ll always have something to offer, beyond what any AI can achieve. Check out my course, Futureproof Copywriting. The post What if Sam Altman is only half right about AI doing 95% of your work?

Copywriter 224

Copywriter Copywriting Agency Creativity 224

Elna Cain

FEBRUARY 1, 2024

And that’s exactly what I did. Those tweaks, pivots, and copy changes is what will help you create a LinkedIn profile that attracts the right type of client. So, instead of wondering what you could do, I have fourteen proven ways to create a successful profile so that you can gain writing jobs on LinkedIn. So get ready!

Freelance 239

Freelance Writer Copywriter Copywriting 239

Nick Ursborne

FEBRUARY 8, 2024

The narrative focuses on Jamie’s self-discovery, the awe of nature’s beauty, and the realization of what truly matters in life. But… AI output can feel dry and generic. It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. One of the easiest and most powerful ways to do this is to use stories.

Copy 230

Copy Copywriter Copywriting Food 230

Elna Cain

APRIL 27, 2024

But, you know what I haven’t done to help you out? I’ll also take you behind my freelance and creator business and show you what it REALLY takes to grow a business like this! One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job.

Freelance 171

Freelance Writing Content Creator Copywriter 171

Nick Ursborne

SEPTEMBER 2, 2023

Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 When people feel heard, and get the message that you really care about what they feel and what they want, their trust in you – and in what you say – deepens. AI is the big thing right now.

Writing 241

Writing Copywriter Copywriting Persuasion 241

Caroline Gibson

APRIL 7, 2024

What to consider for your website design Template or bespoke (the latter is very expensive)? Squarespace or WordPress (and what about hosting packages?) Services, Contact, Blog), what about the legal ones (Privacy Policy, Cookie Policy, Terms of Use) and the small essentials such as the 404 error page?

Website 147

Website Freelance Copywriting Copywriter Copywriting 147

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. First, what I share below represent the last two steps in a longer back and forth between myself and GPT-4. It was created by GPT-4. All I did was provide the prompt.

Ads 213

Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

JANUARY 22, 2024

Next, use ChatGPT to do what it does best… creating quality drafts at speed. We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. But… Are you optimizing that copy and content for Emotional Intelligence?

Copy 216

Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

NOVEMBER 30, 2023

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. We can get there in three simple steps. Which desires can we speak to?

Copy 212

Copy Ads Copywriter Copywriting 212

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. What year two – 2024 – will bring is hard to predict. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. I’ve been teaching this for years. And it’s not just ChatGPT.

Copywriter 187

Copywriter Copywriting Freelance Agency 187

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Nick Ursborne

SEPTEMBER 10, 2023

We feel what they feel. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. This is easier said than done. On a good day! But it’s worth the effort.

Copywriter 217

Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

OCTOBER 4, 2023

What we have done here is tell a story… a human story filled with emotion. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. But so can GPT-4.

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

OCTOBER 13, 2023

Include only what you learned by reading the class materials, as directed by the curriculum. They don’t know what it’s like to feel happy, or scared, or sad. So… if you want your work to stand out from the writing generated by these tools, you need to do what AI can’t do… You have to lead with emotion. You, of course!

Writing 211

Writing Copywriter Copywriting Sales 211

Enchanting Marketing

FEBRUARY 13, 2024

What do you like to read? If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. This is what I’d love to share with you … I just finished reading the fabulous novel The Queen of Dirt Island by Donal Ryan. What happens next?

Sales Copy 207

Sales Copy Writing Copywriter Copywriting 207

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. Second, *I* feel good.

Copywriter 230

Copywriter Copywriting Writing Landing Page 230

Nick Ursborne

APRIL 22, 2024

What we don’t do very often is pause and ask the model to take the lead. I’d stopped telling it what to do, but instead asked a question. If an answer isn’t what you expected, refine your question or ask follow-up questions to narrow down the information. “How do I make coffee with a percolator?” Details below.”

Collaboration 200

Collaboration Utilities Copywriter Copywriting 200

Nick Ursborne

AUGUST 30, 2023

But human copywriters do care. Some copywriters are already making this mistake. Some companies are making a related mistake… they’re firing their human copywriters and replacing them with AI. Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. ChatGPT is an AI.

Copywriter 191

Copywriter Copywriting Writing Script 191

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. What are your core strengths? When people mention or read your name, you want them to immediately associate your name with what you do best. A good copywriter apparently. But I really don’t know what he or she is known for or good at.” What are your own goals?

Freelance Copywriting 218

Freelance Copywriting Copywriter Copywriting Freelance 218

Nick Ursborne

FEBRUARY 14, 2024

Make it clear what kind of work truly excites you… the kinds of projects you truly love to work on. To learn how to weave more emotional intelligent into your writing – for your clients and for yourself – check out my course, Futureproof Copywriting. As a freelancer, I am my brand. Human, through and through.

Freelance 202

Freelance Copywriter Copywriting Copy 202

Nick Ursborne

JANUARY 4, 2024

As you can see, it didn’t take much for GPT-4 to understand what I was looking for. If you want to learn more about adding a higher level of emotional intelligence to writing that is generated by AI, be sure to find out about my course, Futureproof Copywriting. That’s how most people do this. Let me give you an example.

Copywriter 219

Copywriter Copywriting Construction Copy 219

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. Yup, Nick-4 is me.) In other words, I’ll never just start writing based on the output of GPT-4 alone. They’re not human. One of the best ways to add the human touch is to tell a story or two. Hello Yoda!)

Copy 199

Copy Copywriter Copywriting Content 199

Nick Ursborne

SEPTEMBER 22, 2023

A critical part of what it means to be human is tied to our senses. So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. AI tools can’t do that. That’s a huge constraint. Our senses trigger our emotions. Our senses trigger our emotions.

Writing 235

Writing Copywriter Copywriting Copy 235

Nick Ursborne

SEPTEMBER 29, 2023

To be transparent and to reveal yourself, you have to know yourself at a level way beyond what ChatGPT can achieve. Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. Authenticity is a profoundly human and emotional quality.

Writing 246

Writing Copywriter Copywriting Communication 246

Express Writers

APRIL 24, 2024

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

Freelance Copywriting 85

Freelance Copywriting Copywriter Copywriting Freelance 85

Melanie Saxton

JANUARY 25, 2024

Potential clients can share your newsletters with others, further promoting what you offer. Usually, the answer is, “What are the standards?” Custom newsletter services spread your brand, your message, and your online reach. Potential clients learn about your company and its mission and values.

Digital Media 130

Digital Media Copywriter Copywriting Consulting 130

Nick Ursborne

MARCH 19, 2023

What kind of audience are you building? It’s a discouraging thought, but many of the people on your lists may be other copywriters or people who are interested in what you write and say, but will never, ever become a client. What are their key information needs? What are their key information needs?

Audience 198

Audience Copywriter Copywriting Freelance 198

Elna Cain

DECEMBER 11, 2023

These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? And, you know what will happen? Prospects will DM you!

Writing 225

Writing Freelance Content Digital Marketing 225

Enchanting Marketing

MAY 7, 2024

She extols the virtues of oysters: They keep you fit, do oysters, with vitamins and such, for energy and what is lightly called “fuel value.” She extols the virtues of oysters: They keep you fit, do oysters, with vitamins and such, for energy and what is lightly called “fuel value.” Well, you know … It seems a bit weird.

Persuasion 155

Persuasion Food Copywriter Copywriting 155

Elna Cain

MARCH 17, 2024

But, what if you don’t have a portfolio filled with your online work? Or, what if you have absolutely no experience writing online or writing for freelance clients? By sharing that you’re a qualified copywriter … even if you have never done copywriting before. I found clients, but now? Yes and no.

Freelance 187

Freelance Social Media Email Copy Copy 187

Elna Cain

MARCH 27, 2024

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? So, let’s see what heads of content and others look for when hiring – or keeping – freelance writers. Lauren Lang , director of content for Uplevel says she looks for writers that commit to what they say they do.

Freelance 246

Freelance Writer Communication Copywriter 246

Nick Ursborne

NOVEMBER 1, 2023

But before we start, a quick refresher or what we mean by Emotional Intelligence… Emotional Intelligence (EI) is the ability to recognize, understand, and manage our own emotions… while also recognizing, understanding, and being empathetic to the emotions of others. Sometimes a community starts to lose momentum and energy.

Copywriter 213

Copywriter Copywriting Digital Media Communication 213