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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

In this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO – and not result in a Google penalty that reduces your audience size considerably. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Branded Anchor Text.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! The mind behind this concept is Theodore Levitt , a German economist who lived in the United States and worked in the celebrated Harvard Business School. At worst, a total failure.

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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born. Before Google’s Penguin update in 2012, domain authority reigned supreme. To understand why this is, put yourself in one of your audience member’s shoes.

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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Semantic search is a type of search that understands the user’s intent and the relationship between concepts. The Knowledge Graph has been growing steadily since it was first introduced in 2012. With the addition of semantic search, Google has become even better at understanding the relationship between concepts.

IT 95
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The Secret Guide to VSEO: Video and SEO

Neil Patel

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals.

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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

They can convey a brand’s message in a way that looks great and resonates with audiences. It’s one of the best ways to connect with audiences and drive brand awareness. At the top of the funnel, explainer videos are a great way to simplify complex concepts. You can educate audiences and build brand authority.

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