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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round-Up, Early November 2023

Publishing Trends

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. Cindy Murray has been named VP and senior director of publicity, marketing, and brand strategy for the Harmony Rodale imprints.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!

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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. It has been a blast exploring this project over the past 4 years. She has been around for years and most of her projects don´t concern the blogging industry. I also recommend that you check out Creative Mornings. Well, I disagree. Jenny Lawson. Christina Butcher.

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Compare The Best Web Design Agencies

Quick Sprout

To help you avoid any bad experiences, I have handpicked five reliable web design agencies that will help you create a strong online brand presence. Clay has a very straightforward approach to every web design project. Kobe Digital — Best for Growing and Scaling Brands. The Top 5 Best Web Design Agencies. Visit Kobe Digital.

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Writing Fast, Collaboration, And Author Mindset With Daniel Willcocks

The Creative Penn

How can you write fast but also make your creative process sustainable for the long term? Dan Willcocks talks about his creative and business approach. It wasn't until the Christmas of 2013/2014 that I was gifted from a Secret Santa, a book of Stephen King short stories. So when I'm working on a project, I'll binge write.

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350+ Onomatopoeia Examples for Writers (& Kids at Heart)

Smart Blogger

Snappy Brands and Slogans Due to its sensory appeal, onomatopoeia is often used in branding and advertising. Non-food marketing projects use onomatopoeia to appeal to consumers’ needs or desires (like to drive fast)! This vintage Rice Krispies commercial is a classic example of their “ Snap! Apologies for the earworm!)

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