The Hoth

NOVEMBER 18, 2022

If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. . Luckily, here at the HOTH, we’ve seen how content marketing and search engines have changed over the past 12 years for clients and constantly analyze our data.

Search Engine Optimization 95

Search Engine Optimization SEO Engineering Website 95

Smart Blogger

NOVEMBER 23, 2022

21 Memorable Marketing Campaigns to Inspire You. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. As part of their mission to update the brand, McDonald’s ran a competition among international ad agencies. Now back to me.

Marketing 115

Marketing Social Media Brand Awareness Advertising 115

Moz

MARCH 30, 2021

Moz first published the Beginner's Guide to Link Building in 2014. The SEO world was looking to transition to more holistic, value-added forms of link building that wouldn't run afoul of Google's initiatives to sweep the web of shady practices. A lot has changed in link building since 2014, and weirdly, much has stayed the same.

Agency 61

Agency Editorial SEO Engineering 61

Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Get a Free Quote.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Moz

FEBRUARY 24, 2021

It’s well known that members of this cohort are digital natives and have been raised alongside technology. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. Understanding client-side Gen Z-ers.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Neil Patel

DECEMBER 29, 2022

Then, once you’ve ensured your SEO is optimal, it’s highly likely you’ll start reaping the rewards in the form of added visibility. Lower marketing costs: E-commerce SEO can also help you save money on marketing costs if you’re on a tight budget. Google started using HTTPS as a ranking signal back in 2014. Conclusion.

SEO 97

SEO Keywords Engineering Text 97

Moz

MAY 20, 2019

Adding to the frustration is the reality that many clients don’t even read their reports. It seems so simple now, but in my earliest days in digital marketing, I basically viewed “reporting” as synonymous with “data.” It’s a chore that robs us of time we could have spent on more important or enjoyable things. That’s right.

SEO 64

SEO Agency Communication Storytelling 64

Smart Blogger

NOVEMBER 15, 2022

In 2014, I didn’t know Adam Connell of Blogging Wizard. Well, you can either wait until they post job ads, then compete against everyone else who applies…. Reverse-Engineer Writing Samples From Job Ads. Most job ads ask for relevant writing samples. Most job ads ask for relevant writing samples.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Neil Patel

NOVEMBER 19, 2020

That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO. A survey by Orbit Media Studios states that the average blog post takes almost four hours to write.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

ProBlogger

NOVEMBER 21, 2016

In 2014, Google announced that it would include HTTPS as a ranking signal, identifying it as one of the ways for bloggers to increase their rankings. Jim Stewart, CEO of StewArt Media , is a recognised digital marketing expert. Google’s Push for HTTPS. How Does This Affect Your Blog?

Blog 51

Blog Blogging Digital Marketing SEO 51

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Freelance Magic

FEBRUARY 27, 2024

But, when I started back in 2014, I had no idea that freelance blogging would be such a lucrative business. I had a background in marketing, so it seemed like a logical step to pivot into marketing copy for agencies. I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends.

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Elna Cain

DECEMBER 19, 2022

I’ve been a freelance writer since 2014, and over the years, I have seen the content landscape change and, only recently, dramatically shift in content production. But I found that clients were willing to pay me more once I narrowed down a writing niche (digital marketing). Send your pitch to at least 10 job ads.

Freelance 130

Freelance Writer Portfolio Writing 130

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally.

Content 54

Content Content Creator Lead Generation Content Management System 54

ProBlogger

JULY 17, 2014

At the beginning of 2014, I decided to get smart about my blogging. When growing KISSmetrics, Neil Patel found that each additional blog post he added to their blog increased weekly traffic by 18.6%. This way of thinking is undoubtedly a smart approach, particularly for bloggers. Originally at: Blog Tips at ProBlogger.

Blogger 53

Blogger Keywords Concept Agency 53

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. If you’re behind in your paid search and social ad spend, don’t worry.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. It was (and is!) high-quality content, too.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Fat Joe

MARCH 31, 2023

However, as webmasters added more pages to the web, it became harder to decide which order to rank them in, and the system broke down. SEO In The Modern Day – 2014 to 2021 In the following years, search engines refined their services with multiple updates designed to enhance the user experience and deliver high-quality content.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. In 2014, Andrew Sobel listed 6 rules for evoking curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). What content type has the best ROI in marketing?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. It was (and is!) high-quality content, too.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Quick Sprout

AUGUST 8, 2022

They are free, but you don’t get to choose how your blog looks and adding your style is half the fun. One thing that helped with that was creating an email subscriber list and a newsletter using the Mailchimp plugin,” they added. Writing a post is as simple as clicking Create a Post, writing your copy, and adding images.

Blog 145

Blog Blogging Blogger Publisher 145

Fat Joe

JULY 7, 2023

Marketing is an umbrella term covering a range of tactics used to promote a business and ultimately drive sales. It includes everything from billboard placements to social media ads. Digital PR is a subset of marketing that uses online channels to generate positive brand coverage.

SEO 52

SEO Agency Marketing Social Media 52

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. The reason is obvious. If a keyword or phrase has higher competition (i.e.

Keywords 54

Keywords Utilities Agency SEO 54

The Hoth

MAY 2, 2023

Once you uncover them, you can fix them by either adding a new hyperlink or using a 301 redirect. Google announced HTTPS as an official ranking factor in 2014, which uses SSL certificates as its protocol. Our digital marketing gurus know everything there is to know about technical SEO. Book a call today!

SEO 59

SEO Architecture Medical Website 59

The Creative Penn

AUGUST 21, 2023

This was like 2013/2014, so you remember how fun it was to try and get a book uploaded or do anything on these platforms. The nonfiction model can be fewer books, but adding on other services or speaking or courses. There is no publishing, there's no Amazon, there's no ads, there's none of that stuff. Joe: Oh, absolutely.

Insurance 98

Insurance Creativity Advertising Publisher 98

Neil Patel

OCTOBER 6, 2020

Single Grain – Best for a Custom Marketing Plan. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric rebuilt Single Grain, turning it into the digital marketing powerhouse it is today.

Marketing 106

Marketing Agency Search Engine Optimization Advertising 106

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO Keywords Brand Agency 59

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. In marketing, the issue is more pronounced. However, the marketing challenge has an added burden. The pizza was delicious.

Content Marketing 61

Content Marketing Marketing Content Architecture 61

ProBlogger

MARCH 13, 2017

For instance, users were delighted about the balance checking feature, which was only added as a side feature. They even added in-story games so that the audience remained intrigued throughout the interactive experience. So they started testing another version of the ad, mentioning their brand name within these five seconds.

Brand 52

Brand Storytelling Banking Social Media 52

Elna Cain

MARCH 19, 2023

When I started freelance writing in 2014, I had many niche topics in my portfolio. From digital marketing to health, to career, and education, I was all over the place. I could still land a health client with that portfolio or a digital marketing client. But, back then, it didn’t matter as much.

Portfolio 243

Portfolio Writing Freelance Digital Marketing 243

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. It includes everything from your logo and website to the graphics on your ad banners.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

BKA Content

MARCH 13, 2023

Not only did the guides benefit the featured businesses, but they also set the stage for the next phase of content marketing — consumer publications and targeted ads posted in niche magazines. Michelin made content marketing history by changing the way content was used by businesses around the globe.

Content Marketing 52

Content Marketing Marketing Content Content Writer 52