Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 94

Brand Storytelling Food Manufacturing 94

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 96

Content Editorial Team Entertainment Content Creator 96

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Underperforming content: theory first. What is underperforming content? Your tech directives have changed the page’s indexation status.

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

JANUARY 31, 2018

More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's For example, during PNR’s 211-episode run, Joe estimates the podcast generated approximately $500,000 in direct revenue for CMI via sponsorship support.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). We created premium content and leveraged social to capture some of our fans through lead ads tied to blog content. I won’t fault you if you don’t know what that is — we’ll get to it shortly.

Blog 54

Blog Blogging Social Media Keywords 54

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. As we scaled, we added more talent, but even better human beings like Kim Borden, Karen Schopp, Lisa Dougherty, Krissy Leskovec, Dave Anthony, John Hanson, Wally Koval, Ann Gynn, Marcia Riefer-Johnston, and many others. It was hard to believe it was working. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Send to your phone Introduced in 2016, this feature enables desktop users to send a place to their phone for use on the go. Controllable? Controllable? Controllable? Controllable? Controllable?

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. Sort your effective and prospective content marketing assets by theme 15.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Neil Patel

OCTOBER 13, 2020

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Google Drive is helpful for maintaining large file collections.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Intergrowth

MARCH 5, 2023

It includes everything from your logo and website to the graphics on your ad banners. Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e., That added revenue is then mostly spent on the twenty new hires. television, radio, billboards). Let’s hop on a call.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

FEBRUARY 10, 2019

Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016. Set-it-and-forget-it is not an option.

SEO 57

SEO Landing Page Agency Keywords 57

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this.

Marketing 143

Marketing Blog Blogging Social Media 143

Moz

OCTOBER 21, 2019

For the keyword [dj software], this is what the SERP looks like: 3 PPC ads Related videos 4 PAA listings at the top of the page 10 organic results. For the keyword [cocktail dresses under 50 pounds], this is what the SERP looks like: Shopping ads 1 PPC ad Image carousel 3 organic results 4 PAA listings in the middle of the page.

Keywords 10

Keywords Portfolio Editorial SEO 10

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. Only the fonts labeled strong, classic, or typewriter allow for backgrounds to be added.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. OlgaRabo Click To Tweet.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. This Old Marketing example of the week.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

JULY 27, 2018

And it would ultimately lead Randi to help develop the Internet Security Center in 2016, a major traffic driver for Norton.com. Randi presented her boss with a brief explaining why she needed content talent on her team and got the go-ahead to adopt the blog’s writers, forming a new team in April 2016. Consolidate talent and resources.

Audience 61

Audience IT Content Editorial 61

Content Marketing Institute

JANUARY 4, 2018

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. 30% – Faster results. 24% – Difficulty typing on certain devices.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). By 1975, the NCAA expanded the tournament to 32 teams and to 64 in 1985, bringing along not only more fans from the added schools but making a consensus on the winners almost impossible. Take a page for your content marketing playbook.

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

Moz

FEBRUARY 11, 2019

These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text. Despite the fact they have different editorial angles, they will probably display some degree of duplicated content between them (more on this later). Date of blog post. December 2018.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Neil Patel

APRIL 9, 2021

After your company information is added, you can access your dashboard to start personalizing your listing. You should consider your keyword strategy when adding your business category and attributes. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

MARCH 8, 2018

It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. Josh Bernoff , author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. These measures ease the editorial friction between content creators and editors/publishers.

Government 109

Government Content Editorial Prose 109

ProBlogger

DECEMBER 19, 2016

What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew. The main thing we do is we do create a very detailed blog post out of it, and that goes into our standard editorial as just a blog post. Darren: Excellent.

Social Media 21

Social Media Blog Blogging Media 21

ProBlogger

DECEMBER 19, 2016

What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew. The main thing we do is we do create a very detailed blog post out of it, and that goes into our standard editorial as just a blog post. Darren: Excellent.

Social Media 31

Social Media Blog Blogging Media 31

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Let’s be honest, social media is a jungle.

Social Media 111

Social Media Media Marketing Storytelling 111