Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. AnnGynn Click To Tweet.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 102

Content Marketing IT Marketing Content 102

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. How can you create multiple streams of income and multiple marketing channels, while still writing your books? Adam: Hi there.

Marketing 52

Marketing Hospitality Healthcare Sales 52

The Hoth

JANUARY 5, 2023

Instead, you need to release relevant content that directly impacts your target audience and compels them to take further action through CTAs and strong messaging. . If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. . Include dynamic content .

Writing 100

Writing Marketing Education Text 100

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Especially as creatives, I hear a lot of people say, “I just want to write the book.”

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. To get an idea of this, take a look at how the company communicates with its audiences. Storytelling – Together, you will need to figure out what the data is really telling you. Do they do so in a clear and simple, yet value-driven way?

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Healthcare IT News Australia. Play Magazine.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Click To Tweet. Robert_Rose Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Do you know how many times Amazon has been ‘flooded’ with spam books?

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

NOVEMBER 13, 2017

But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Audience acquisition. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Email management. Web development / UX.

Content Marketing 74

Content Marketing Marketing Content Search Engine Optimization 74

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

JANUARY 30, 2023

Does it help you creatively? So yes, it's funny how we do that, but I do think it helps creatively. I have to devote entire days to one type of work: creative or administrative marketing detail work. The post The Empowerment Of Selling Books Direct To Your Readers With Steve Pieper first appeared on The Creative Penn.

Advertising 98

Advertising Copy Sales Publisher 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Learn How Your Audience Finds Your Site.

Keywords 145

Keywords Text SEO Social Media 145

The Creative Penn

JUNE 19, 2023

Author swaps are going to be a little more slowly, but you're going to be able to reach authors' audiences that may not want to participate in larger group promos. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. 15 Project Ideas to Spark Your Creativity. But over time, our audience began to grow up and they became more advanced because I was teaching them stuff. I’ll link to the latest one of these in the show notes today for 2017. The 37 Most Popular DSLR Lenses with our Readers.

Content 48

Content Storytelling Blog Blogging 48

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 108

Creativity Marketing Content Creator Construction 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. 4-7 in Cleveland, Ohio.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Be creative in what you want them to guess – make it interesting for them so they want to participate. Externally.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

DECEMBER 13, 2017

These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. With those insane numbers, content marketers always must ask, “Why should my audience click on and read this content? Click To Tweet. I paid $1.90

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Among the components of your plan should be an outline of the core message you want to communicate, how you want the audience to react, and what the next steps are that you want them to take after viewing. When to use them.

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Data-driven visuals.

Blog Post 110

Blog Post Post Content Blog 110